New Flavor with a Big Deal - Wingstop Kicks Off Summer with Mexican Street Spice LTO

Rhea-AI Summary

Wingstop (NASDAQ: WING) has launched a new limited-time flavor called Mexican Street Spice, inspired by Mexican street corn, starting May 12, 2025. The new flavor combines spices, parmesan cheese, and lime, and is available on classic wings, crispy tenders, and chicken sandwiches. The company is promoting this launch with a special 20 for $20 deal on classic wings.

The flavor can also be added to Wingstop's fried corn and fries. According to Chief Revenue Officer Mark Christenson, Mexican Street Spice was highly successful in testing and is designed to attract new customers while enhancing the fan experience. The new flavor option is described as bold but not spicy, making it suitable for sharing.

[ "Introduction of new flavor variant potentially driving customer traffic", "Attractive promotional pricing with 20 for $20 deal", "Successful testing results indicating potential market acceptance", "Versatile application across multiple menu items (wings, tenders, sandwich, corn, fries)" ]

Positive

• None.

Negative

• Limited time offering may only provide temporary revenue boost
• Promotional pricing could impact margins

Fans can experience the Mexican street corn-inspired flavor with unbeatable 20 for $20 offering

DALLAS, May 12, 2025 /PRNewswire/ -- Wingstop (NASDAQ: WING) is coming to the table with another bold flavor and a new big value, just in time for summer. Starting today, May 12, fans nationwide* can get their hands on Mexican Street Spice – a limited-time-only flavor inspired by the taste of Mexican street corn – available on Wingstop's latest 20 for $20 deal* featuring classic wings.

This distinctive new flavor brings together a blend of spices, parmesan cheese and a kick of lime. Perfect for fans craving what made Wingstop famous – iconic flavor on cooked-to-order chicken wings – Mexican Street Spice can be sauced-and-tossed on Wingstop's classic wings, as well as the new crispy tenders and chicken sandwich. To celebrate the inspiration behind the flavor, Mexican Street Spice will also be offered on Wingstop's famous fried corn and fries for the ultimate flavor experience.

"Only Wingstop, the Flavor Experts, could take the taste of Mexican street corn and turn it into an unexpected and craveable wing flavor," said Wingstop's Chief Revenue Officer, Mark Christenson. "A huge hit in testing, Mexican Street Spice is an iconic summer flavor that's designed to elevate the fan experience and attract a new wave of flavor fans – one you can't miss, especially through our new 20 for $20 deal."

Mexican Street Spice delivers bold taste without the heat, making it a crowd-pleaser that's perfect for sharing – or not.

Order today at Wingstop.com or through the Wingstop app, while supplies last.

*See Wingstop.com/Offers for full details.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,650 locations worldwide. The Wing Experts are dedicated to Serving the World Flavor through an unparalleled guest experience and a best-in-class technology platform, all while offering classic and boneless wings, tenders, and chicken sandwiches, cooked to order and hand sauced-and-tossed in fans' choice of 12 bold, distinctive flavors. Wingstop's menu also features signature sides including seasoned fries and freshly-made ranch and bleu cheese dips.

In fiscal year 2024, Wingstop's system-wide sales increased 36.8% to approximately $4.8 billion, marking the 21st consecutive year of same store sales growth. With a vision of becoming a Top 10 Global Restaurant Brand, Wingstop's system is comprised of corporate-owned restaurants and independent franchisees, or brand partners, who account for approximately 98% of Wingstop's total restaurant count.

In 2024, Wingstop secured a place on Ad Age's 'Hottest Brands' list. The Company also earned a spot as one of QSR Magazine's "Best Brands to Work For," was recognized by Fast Company as one of the "Most Innovative Companies" and ranked #14 on Entrepreneur Magazine's 'Franchise 500' as one of the fastest-growing franchises. In 2023, Wingstop earned its "Best Places to Work" certification.

For more information, visit www.wingstop.com or www.wingstop.com/own-a-wingstop and follow @Wingstop on X, Instagram, Facebook, and TikTok. Learn more about Wingstop's involvement in its local communities at www.wingstopcharities.org. Unless specifically noted otherwise, references to our website addresses, the website addresses of third parties or other references to online content in this press release do not constitute incorporation by reference of the information contained on such website and should not be considered part of this release.

Media Contact
Maddie Lupori
media@wingstop.com

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SOURCE Wingstop Restaurants Inc.

FAQ

What is Wingstop's new Mexican Street Spice flavor and when is it available?

Wingstop's Mexican Street Spice is a new limited-time flavor inspired by Mexican street corn, featuring parmesan cheese, spices, and lime. It launched on May 12, 2025, and is available while supplies last.

What is included in Wingstop's (WING) 20 for $20 deal in 2025?

Wingstop's 20 for $20 deal includes 20 classic wings with the new Mexican Street Spice flavor option.

What menu items can get the Mexican Street Spice flavor at Wingstop?

The Mexican Street Spice flavor is available on classic wings, crispy tenders, chicken sandwich, fried corn, and fries.

How can customers order Wingstop's new Mexican Street Spice flavor?

Customers can order the Mexican Street Spice flavor through Wingstop.com or the Wingstop mobile app.