Wingstop Surprises Fans with Weekly "Wingstop Drops"

Rhea-AI Summary

Wingstop (NASDAQ: WING) has launched "Wingstop Drop," a new weekly promotional series featuring exclusive offers, flavors, merchandise collaborations, and limited-time releases running through the start of football season. The inaugural drop offers a Buy-One-Get-One free chicken sandwich promotion available through August 17, 2025, encouraging customers to try all 12 flavors of Wingstop's chicken sandwich.

The initiative, designed to tap into drop culture popularized by sneakers and music releases, aims to create anticipation and engagement among trend-setting customers. Fans can access these promotions through Wingstop.com or the company's mobile app, with future drops to be announced through their social media channels.

Positive

• Introduction of new weekly promotional strategy to drive customer engagement
• BOGO promotion on chicken sandwiches could drive increased sales and trial
• Strategic timing aligned with football season to maximize impact
• Leveraging popular 'drop culture' trend to attract younger demographic

Negative

• Limited-time nature of promotions could impact consistent revenue streams
• Heavy reliance on digital and social media engagement may exclude some customer segments

Don't miss out on what Wingstop is dropping next

DALLAS, Aug. 13, 2025 /PRNewswire/ -- From sneaker drops to surprise albums to pop up shops, drop culture runs on hype and heat. And now, Wingstop (NASDAQ: WING) is getting in on the drop action, bringing that same anticipation and craveability to the world of flavor, launching Wingstop Drop – a series giving fans access to irresistible offers, flavors, merch collabs and limited-run releases that fans are craving.

Each drop is a new reason for our fans to pull up – debuting each week through the start of football season for flavor that only Wingstop can deliver. The first Wingstop Drop? Buy-One-Get-One free chicken sandwiches* now through Sunday, August 17, with Wingstop challenging guests to try all 12 bold flavors on the Wingstop chicken sandwich. Fans won't want to miss the next drop, and Wingstop promises to bring the heat.

"Wingstop Drop is our way of bringing drop culture into our world of flavor," said Wingstop's Chief Revenue Officer, Mark Christenson. "It's made for the trend setters – the flavor cravers, the culture creators and the fans who know what's hot and want it first. Summer is almost over, but Wingstop is bringing nothing but heat for the start of football season, starting strong with BOGO chicken sandwiches, and setting the tone for what's to come: bold, can't-miss moments."

Fans can claim their BOGO free chicken sandwich with promo code BOGOSAMMY when they add an a la carte sandwich or sandwich combo on Wingstop.com or the Wingstop app – but only for a limited time.

To be the first to know on all Wingstop Drops to come, fans can follow @Wingstop on TikTok, Instagram, X and Facebook. 

*See Wingstop.com/Offers for full details.

About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,800 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on TikTok, Instagram, X and Facebook.

Media Contact
Maddie Lupori
media@wingstop.com

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SOURCE Wingstop Restaurants Inc.

FAQ

What is Wingstop's new Drop promotion and when does it start?

Wingstop Drop is a weekly series of exclusive offers, flavors, and merchandise collaborations that launched on August 13, 2025, running through the start of football season.

How can customers get the BOGO free chicken sandwich at Wingstop?

Customers can claim the BOGO free chicken sandwich by using promo code BOGOSAMMY when ordering an a la carte sandwich or sandwich combo on Wingstop.com or the Wingstop app through August 17, 2025.

How many flavors are available for Wingstop's chicken sandwich?

Wingstop offers 12 different bold flavors for their chicken sandwich.

Where can customers find information about future Wingstop Drops?

Customers can follow Wingstop on social media platforms including TikTok, Instagram, X, and Facebook to stay informed about upcoming Wingstop Drops.

What is the purpose of Wingstop's new Drop program?

The program aims to create excitement and anticipation among trend-setting customers by bringing drop culture into the food industry, specifically targeting flavor cravers and culture creators while building momentum for football season.