Wingstop Surprises Fans with Weekly "Wingstop Drops"
Wingstop (NASDAQ: WING) has launched "Wingstop Drop," a new weekly promotional series featuring exclusive offers, flavors, merchandise collaborations, and limited-time releases running through the start of football season. The inaugural drop offers a Buy-One-Get-One free chicken sandwich promotion available through August 17, 2025, encouraging customers to try all 12 flavors of Wingstop's chicken sandwich.
The initiative, designed to tap into drop culture popularized by sneakers and music releases, aims to create anticipation and engagement among trend-setting customers. Fans can access these promotions through Wingstop.com or the company's mobile app, with future drops to be announced through their social media channels.
Wingstop (NASDAQ: WING) ha lanciato "Wingstop Drop", una nuova serie promozionale settimanale con offerte esclusive, nuovi gusti, collaborazioni di merchandising e uscite a tempo limitato, attiva fino all'inizio della stagione di football. Il drop inaugurale offre una promozione Compra uno, il secondo è gratis sul panino di pollo valida fino al 17 agosto 2025, invitando i clienti a provare i 12 gusti del panino di pollo di Wingstop.
L'iniziativa, pensata per sfruttare la cultura dei drop resa popolare dalle sneaker e dalle uscite musicali, punta a creare attesa e coinvolgimento tra i clienti più attenti alle tendenze. I fan possono accedere alle promozioni tramite Wingstop.com o l'app mobile dell'azienda; i prossimi drop saranno annunciati sui loro canali social.
Wingstop (NASDAQ: WING) ha lanzado "Wingstop Drop", una nueva serie promocional semanal con ofertas exclusivas, sabores, colaboraciones de merchandising y lanzamientos por tiempo limitado, vigente hasta el inicio de la temporada de fútbol americano. El drop inaugural ofrece una promoción compra uno y llévate otro gratis en sándwich de pollo disponible hasta el 17 de agosto de 2025, animando a los clientes a probar las 12 variedades del sándwich de pollo de Wingstop.
La iniciativa, diseñada para aprovechar la cultura de los "drops" popularizada por las zapatillas y los lanzamientos musicales, busca generar expectación y compromiso entre clientes marcadores de tendencias. Los fans pueden acceder a estas promociones en Wingstop.com o en la aplicación móvil; los futuros drops se anunciarán a través de sus redes sociales.
Wingstop (NASDAQ: WING)가 "Wingstop Drop"이라는 주간 프로모션 시리즈를 시작했습니다. 독점 혜택, 새로운 맛, 상품 협업 및 한정 출시로 구성되며 미식축구 시즌 시작 시점까지 진행됩니다. 첫 드롭은 치킨 샌드위치 1개 구매 시 1개 무료 프로모션으로 2025년 8월 17일까지 진행되며 고객에게 Wingstop 치킨 샌드위치의 12가지 맛을 모두 맛보도록 권장합니다.
이 이니셔티브는 스니커즈와 음악 발매로 대중화된 드롭 문화를 활용하도록 설계되어 트렌드에 민감한 고객들 사이에서 기대감과 참여를 유도하는 것을 목표로 합니다. 팬들은 Wingstop.com 또는 회사 모바일 앱을 통해 프로모션에 접근할 수 있으며, 향후 드롭은 소셜 미디어 채널을 통해 발표될 예정입니다.
Wingstop (NASDAQ: WING) a lancé "Wingstop Drop", une nouvelle série promotionnelle hebdomadaire proposant des offres exclusives, des saveurs inédites, des collaborations merchandising et des sorties en édition limitée, jusqu'au début de la saison de football. Le premier drop propose une offre achetez-en-un, recevez-en-un gratuit sur le sandwich au poulet valable jusqu'au 17 août 2025, invitant les clients à découvrir les 12 saveurs du sandwich poulet de Wingstop.
L'initiative, conçue pour s'appuyer sur la culture des drops popularisée par les sneakers et les sorties musicales, vise à créer de l'attente et de l'engagement auprès d'une clientèle à la pointe des tendances. Les fans peuvent accéder à ces promotions via Wingstop.com ou l'application mobile de la société; les prochains drops seront annoncés sur leurs réseaux sociaux.
Wingstop (NASDAQ: WING) hat "Wingstop Drop" gestartet, eine neue wöchentliche Aktionsreihe mit exklusiven Angeboten, Geschmacksvarianten, Merchandise-Kooperationen und zeitlich begrenzten Veröffentlichungen, die bis zum Beginn der Football-Saison läuft. Der erste Drop bietet eine Buy-One-Get-One-Free-Aktion für Chicken-Sandwiches, gültig bis zum 17. August 2025, und soll Kunden dazu ermutigen, alle 12 Geschmacksrichtungen des Chicken-Sandwiches von Wingstop zu probieren.
Die Initiative, die an die von Sneakern und Musikalben geprägte Drop-Kultur anknüpft, zielt darauf ab, Vorfreude und Engagement bei trendbewussten Kunden zu erzeugen. Fans können die Aktionen über Wingstop.com oder die Mobile-App des Unternehmens nutzen; künftige Drops werden über die Social-Media-Kanäle angekündigt.
- Introduction of new weekly promotional strategy to drive customer engagement
- BOGO promotion on chicken sandwiches could drive increased sales and trial
- Strategic timing aligned with football season to maximize impact
- Leveraging popular 'drop culture' trend to attract younger demographic
- Limited-time nature of promotions could impact consistent revenue streams
- Heavy reliance on digital and social media engagement may exclude some customer segments
Don't miss out on what Wingstop is dropping next
Each drop is a new reason for our fans to pull up – debuting each week through the start of football season for flavor that only Wingstop can deliver. The first Wingstop Drop? Buy-One-Get-One free chicken sandwiches* now through Sunday, August 17, with Wingstop challenging guests to try all 12 bold flavors on the Wingstop chicken sandwich. Fans won't want to miss the next drop, and Wingstop promises to bring the heat.
"Wingstop Drop is our way of bringing drop culture into our world of flavor," said Wingstop's Chief Revenue Officer, Mark Christenson. "It's made for the trend setters – the flavor cravers, the culture creators and the fans who know what's hot and want it first. Summer is almost over, but Wingstop is bringing nothing but heat for the start of football season, starting strong with BOGO chicken sandwiches, and setting the tone for what's to come: bold, can't-miss moments."
Fans can claim their BOGO free chicken sandwich with promo code BOGOSAMMY when they add an a la carte sandwich or sandwich combo on Wingstop.com or the Wingstop app – but only for a limited time.
To be the first to know on all Wingstop Drops to come, fans can follow @Wingstop on TikTok, Instagram, X and Facebook.
*See Wingstop.com/Offers for full details.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 2,800 restaurants worldwide – with
Media Contact
Maddie Lupori
media@wingstop.com
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SOURCE Wingstop Restaurants Inc.
FAQ
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