The Alkaline Water Company CEO Issues Open Letter to Shareholders on Progress Within Two Distinct Growth Opportunities

Rhea-AI Summary

The Alkaline Water Company (OTC: WTER) announced its strategic initiatives through an open letter from returning CEO Ricky Wright. The company plans to capitalize on two growth opportunities in the alkaline water market: pH-enhanced purified water and naturally alkaline spring waters. The strategy focuses on three main areas: developing a nationwide co-packing network, enhancing market position through Form 211 filing with FINRA, and rebuilding distribution networks.

Under Wright's previous leadership (2012-2022), WTER expanded to over 75,000 stores nationwide, becoming the largest independent enhanced water company in the country. The company aims to leverage existing relationships with suppliers, brokers, and distributors to rebuild its market presence across all trade channels.

Positive

• Previous track record of expanding to 75,000 stores nationwide
• Strategic co-packing partnerships being established near key markets
• Planned Form 211 filing to enable strategic acquisitions
• Operating in a fragmented market with consolidation opportunities

Negative

• Need to rebuild distribution network indicates previous loss of market presence
• Currently trading on OTC markets, suggesting reduced market visibility

SCOTTSDALE, Ariz., Dec. 11, 2024 (GLOBE NEWSWIRE) -- The Alkaline Water Company, Inc. (OTC: WTER), today issued an open letter from Ricky Wright, Chief Executive Officer, to shareholders discussing the Company’s progress to date with the advancement of the business model and the future plans for WTER. The full letter is published below:

Dear Shareholders,

I am excited to address our valued shareholders as I return to The Alkaline Water Company. From 2012 through 2022, we successfully established alkaline water as a recognized beverage category. Today, I am eager to share our path forward in this thriving billion-dollar market.

The alkaline water market offers two distinct growth opportunities: pH-enhanced purified water and naturally alkaline spring waters. Both segments are experiencing strong consumer demand and remain highly fragmented. This fragmentation presents a unique opportunity for strategic consolidation and significant growth.

Our immediate strategic initiatives include:

1. Co-Packing Network Development

We have initiated discussions with strategic co-packing partners nationwide. These relationships were built during our previous growth phase. The facilities are located near key markets. They are capable of bottling Alkaline Water across all formats, from single-serve to multi-gallon packages.

2. Market Position Enhancement

We are preparing to file our Form 211 application with FINRA with an appropriate market maker. This will establish eligibility for proprietary broker-dealer quotations and continuous market making. This crucial step will enhance our ability to execute strategic acquisitions.

3. Distribution Network Rebuilding

We are reconnecting with our established network of suppliers, brokers, and distributors. Their industry expertise and market reach will help us rebuild our presence across all trade channels.

Under my previous leadership, we expanded to over 75,000 stores nationwide. We became the largest independent enhanced water company in the country. The time away has provided valuable perspective on our achievements and areas for improvement. These insights position us well for our next growth phase.

The country's increasing focus on health and wellness creates the perfect environment for our return. We understand this market. We know how to build brands. Most importantly, we know how to create value in this industry. Our mission remains clear - to provide consumers with premium water products that contribute to their wellness journey.

We have overcome the hurdles in the past and I am deeply committed to rebuilding The Alkaline Water Company into an industry leader. With your support. We look forward to sharing our progress.

Sincerely,

Ricky Wright

President and CEO

The Alkaline Water Company, Inc.

Disclaimer Regarding Forward Looking Statements

Certain statements that we make may constitute "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements include information concerning future strategic objectives, business prospects, anticipated savings, financial results (including expenses, earnings, liquidity, cash flow and capital expenditures), industry or market conditions, demand for and pricing of our products, acquisitions and divestitures, anticipated results of litigation and regulatory developments or general economic conditions. In addition, words such as "believes," "expects," "anticipates," "intends," "plans," "estimates," "projects," "forecasts," and future or conditional verbs such as "will," "may," "could," "should," and "would," as well as any other statement that necessarily depends on future events, are intended to identify forward-looking statements. Forward-looking statements are not guarantees, and they involve risks, uncertainties, and assumptions. Although we make such statements based on assumptions that we believe to be reasonable, there can be no assurance that actual results will not differ materially from those expressed in the forward-looking statements. We caution investors not to rely unduly on any forward-looking statements.

About The Alkaline Water Company, Inc.

The Alkaline Water Company, Inc., are the developers of Alkaline - a purified alkaline water, enhanced with Himalayan rock salt and engineered for a smooth and delicious taste.

Company contact:

5524 North 51st Avenue

Glendale, Arizona 85301

Telephone: (877)-255-9837

Website: www.thealkalinewaterco.com

Email: info@thealkalinewaterco.com

Source: The Alkaline Water Company, Inc

FAQ

What are the main strategic initiatives announced by WTER in December 2024?

WTER announced three main initiatives: developing a nationwide co-packing network, filing Form 211 with FINRA for market making eligibility, and rebuilding their distribution network with suppliers, brokers, and distributors.

How many stores did WTER previously serve under Ricky Wright's leadership?

Under Ricky Wright's previous leadership from 2012 to 2022, WTER expanded to over 75,000 stores nationwide, becoming the largest independent enhanced water company in the country.

What are the two growth opportunities WTER is targeting in the alkaline water market?

WTER is targeting two distinct growth opportunities: pH-enhanced purified water and naturally alkaline spring waters, both of which are experiencing strong consumer demand in a fragmented market.

How will WTER's Form 211 filing with FINRA benefit the company?

The Form 211 filing will establish eligibility for proprietary broker-dealer quotations and continuous market making, enhancing WTER's ability to execute strategic acquisitions.