Willis launches AdWrap, a comprehensive insurance solution for marketing and advertising production in the U.S.

Rhea-AI Summary

Willis (WTW) has launched AdWrap, a master-controlled insurance program designed for marketing and advertising production in the U.S. The program offers comprehensive protection for businesses creating marketing, advertising, and promotional content, including in-house teams, third-party vendors, and social media influencers.

AdWrap's key features include:

• Customizable coverage from pre-production to airdate for various production types including live-action, digital, print, and social media
• Direct coverage with transparent pricing that eliminates vendor mark-ups
• 24/7 expert support from media and entertainment professionals
• Global capabilities for managing production risks

The solution aims to simplify production insurance while optimizing costs through leveraged content spend and pre-approved coverage limits.

Positive

• Launch of new revenue-generating insurance product targeting the growing marketing and advertising sector
• Potential for increased market share through competitive pricing model
• Global scalability of the insurance solution

Negative

• to U.S. market initially
• Enters competitive insurance market segment

NEW YORK, March 26, 2025 (GLOBE NEWSWIRE) -- Willis, a WTW business, has announced that it is now offering AdWrap, a master-controlled insurance program designed to meet the production insurance needs of businesses and their contracted vendors. This innovative program provides a cost-effective and transparent approach for businesses creating marketing, advertising, and promotional content in the U.S.

AdWrap simplifies production insurance for in-house teams, third-party vendors, and social media influencers, ensuring comprehensive protection while optimizing costs. By leveraging content spend, the program offers pre-approved coverage limits and eliminates inefficiencies, helping businesses reduce insurance expenses. Key features of AdWrap include:

• Customizable Coverage: Providing coverage from pre-production to airdate, AdWrap protects various production types—including live-action, digital, print, and social media—against property, casualty, and contingent risks.
• Cost Transparency: AdWrap offers direct coverage with premiums that reflect individual risks and claims history by eliminating typical vendor mark-ups, ensuring fair and consistent pricing across all projects.
• Expert Support & Global Reach: Backed by a team of media and entertainment professionals, AdWrap ensures seamless account management and strong vendor relations. With 24/7 support and global capabilities, clients can manage production risks wherever their projects take them.
  

“We’re excited to offer a solution that provides robust coverage, along with greater transparency and cost-efficiency for our clients,” said Paul Evans, Director, New Business, Technology, Media and Telecommunications (TMT), at Willis. “AdWrap simplifies the production insurance process, enabling businesses to focus on creating impactful content without the complexity of traditional insurance solutions.”

About WTW

At WTW (NASDAQ: WTW), we provide data-driven, insight-led solutions in the areas of people, risk, and capital. Leveraging the global view and local expertise of our colleagues serving 140 countries and markets, we help organizations sharpen their strategy, enhance organizational resilience, motivate their workforce, and maximize performance.

Working shoulder to shoulder with our clients, we uncover opportunities for sustainable success—and provide perspective that moves you.

Learn more at wtwco.com.

Media Contacts

Douglas Menelly
Douglas.Menelly@wtwco.com +1 (516) 972-0380

Arnelle Sullivan
Arnelle.Sullivan@wtwco.com +1 (718) 208-0474

FAQ

What is Willis WTW's new AdWrap insurance program?

AdWrap is a master-controlled insurance program launched by Willis WTW that provides comprehensive coverage for marketing and advertising production, serving in-house teams, vendors, and influencers in the U.S.

What types of production does WTW's AdWrap insurance cover?

AdWrap covers various production types including live-action, digital, print, and social media productions, protecting against property, casualty, and contingent risks from pre-production to airdate.

How does WTW's AdWrap program reduce insurance costs?

AdWrap reduces costs by eliminating vendor mark-ups, offering direct coverage with premiums based on individual risks and claims history, and leveraging content spend for better rates.

What support services are included in Willis WTW's AdWrap insurance?

AdWrap includes 24/7 support from media and entertainment professionals, global risk management capabilities, and seamless account management services.