WTW and WSL Football join forces to support the growth of the women’s game
WTW (WTW) has been named the official insurance partner of the Barclays WSL and WSL2 in a new multi-year collaboration.
Rhea-AI Summary
WTW (WTW) has been named the official insurance partner of the Barclays WSL and WSL2 in a new multi-year collaboration. The partnership focuses on supporting the growth and professionalisation of women’s football by leveraging WTW’s risk and insurance expertise.
Over the course of the agreement, WTW will work with WSL Football and clubs across both leagues to explore solutions tailored to female athletes. A core element is the intention to co-create an insurance solution specifically for BWSL and BWSL2 players, aimed at enhancing protection of player earnings and financial security in case of injury or illness, while also helping clubs protect their investment in players.
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Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 27 | Quarterly dividend | Positive | +1.2% | Board approved a regular quarterly cash dividend of $0.96 per common share. |
| Aug 13 | Supply-chain research | Negative | -1.9% | Research warned concentrated lithium supply chains created systemic vulnerabilities for the energy transition. |
| Aug 10 | Leadership appointment | Neutral | -0.2% | Jayne Bok was appointed Head of Hong Kong and Macau effective immediately. |
| Aug 04 | Strategic partnership | Neutral | -0.6% | WTW and SEI expanded their relationship to develop private-markets retirement solutions. |
| Aug 03 | Retirement survey | Neutral | +1.7% | WTW released a survey of 547 U.S. plan sponsors examining retirement readiness. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
WTW's recent news reactions were mixed, with positive and negative announcements followed by matching moves while neutral items diverged.
AI-generated analysis. How Rhea-AI works. Not financial advice.
LONDON, Sept. 02, 2026 (GLOBE NEWSWIRE) -- Leading global advisory, broking and solutions company, WTW, (NASDAQ: WTW), has become the official insurance partner of the Barclays WSL and WSL2 in a new multi-year partnership.
The partnership unites two organisations with a shared ambition to support people and build a stronger future. WTW’s expertise in helping people and organisations understand risk, build resilience, make informed decisions and create conditions for stronger performance is a natural fit with WSL Football’s ambition to transform women’s football into the world’s most distinctive club competition for the players and fans of today and tomorrow.
Over the course of the partnership, WTW will collaborate with WSL Football and clubs from the BWSL and BWSL2 to explore solutions designed to support female athletes and help advance the game. A key pillar of the collaboration is the intention to co-create an insurance solution designed specifically for players at BWSL and BWSL2 clubs which will help transform how they are supported and protected throughout their careers.
While injuries are an unavoidable part of football, female players can face different health considerations and risk exposures than their male counterparts. The need for tailored cover has become increasingly clear as the women’s game has grown and professionalised.
For players, appropriate insurance can help protect their earnings and provide greater financial security in the event of injury or illness. For clubs, it can help protect their investment in their players.
WTW adds to WSL Football’s world-leading roster of brand partners that are all driving transformational growth for the women’s game.
Zarah Al-Kudcy, Chief Revenue Officer, WSL Football, said:
“Ensuring we have the right protection and support in place for players during their careers and for clubs is an important part of building a truly professional and sustainable game.
“Bringing on WTW as a new partner with specialist expertise, whose people-first approach aligns with our values, means that together we can explore new ways to address the specific needs of women footballers and help create a stronger future for players, clubs and the wider game.
“Like all our WSL Football partnerships, it is more than investment into the league, it is investment into the whole women’s football ecosystem and ensures that the infrastructure around the game continues to develop alongside it.”
Carl Hess, CEO, WTW said:
“At WTW, our purpose is to transform tomorrows. We see this as the driving force behind everything we do -- and it's a vision shared by WSL Football.
“This long-term collaboration presents a unique opportunity to bring our risk, insurance and advisory capabilities to women's football. Our focus is on enabling players, clubs and leagues to thrive with confidence as the women’s game continues its rapid ascent on the world stage.
“We are proud to be working with WSL Football to drive meaningful, lasting impact.”
About WTW
WTW (NASDAQ: WTW) provides data driven, insight-led solutions in the areas of people, risk and capital. Leveraging the global view and local expertise of our colleagues in more than 140 countries and markets, we help organizations sharpen strategy, enhance organizational resilience, motivate workforce performance and maximize value. Visit wtwco.com.
About WSL Football
WSL Football is building the most distinctive, competitive and entertaining women's football club competition in the world for the players and fans of today and tomorrow.
Our competitions represent the pinnacle of women's professional football in England, where the world's best players and 26 clubs compete for honours in the Barclays Women's Super League (BWSL), the Barclays Women's Super League 2 (BWSL2) and the Subway Players Cup.
Media Contacts
Lauren David
Lauren.david@wtwco.com
FAQ
What did WTW (WTW) announce regarding women’s football and the WSL?
WTW announced it has become the official insurance partner of the Barclays WSL and WSL2 in a new multi-year partnership. The collaboration focuses on using WTW’s risk, insurance and advisory capabilities to support the growth and professionalisation of the women’s game.
What is the main goal of the WTW (WTW) partnership with WSL Football?
The partnership aims to support people and build a stronger future for women’s football. WTW and WSL Football intend to develop solutions tailored to female players, helping them and their clubs better manage risk, build resilience and create conditions for stronger performance.
How will WTW’s partnership with the Barclays WSL and WSL2 support female players?
WTW plans to collaborate with WSL Football and clubs to explore solutions designed for female athletes. A key focus is a co-created insurance solution intended to protect players’ earnings and provide greater financial security in the event of injury or illness during their careers.
What specific insurance solution is WTW (WTW) planning for BWSL and BWSL2 players?
A central pillar of the collaboration is the intention to design an insurance solution specifically for players at BWSL and BWSL2 clubs. This solution is intended to improve how players are supported and protected, reflecting the distinct health and risk considerations in the women’s game.
Why is tailored insurance seen as important for women’s football in the WSL?
The need for tailored cover has become clearer as the women’s game has grown and professionalised. Female players can face different health and risk exposures than men, so appropriate insurance can help protect their earnings and give clubs protection for their investment in players.
How does WSL Football describe the impact of the WTW partnership on the women’s game?
WSL Football describes the partnership as helping ensure the right protection and support for players and clubs, contributing to a truly professional and sustainable game. The organisation views it as investment into the wider women’s football ecosystem and its supporting infrastructure.