Wolverine and Country Star Jordan Davis Launch Limited-Edition Boot and Apparel Collection Ahead of His Headlining Tour, Kicking Off This Fall

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Wolverine (NYSE:WWW) has launched a limited-edition collection in partnership with country star Jordan Davis, coinciding with his upcoming Ain't Enough Road tour and new album release. The collection features four boot styles and various apparel items, including t-shirts, hoodies, and a shirt jacket.

The collaboration emphasizes Davis's Louisiana roots and connection to skilled trades, aligning with Wolverine's core customer base. The collection is available now through Wolverine.com and national retailers like Boot Barn and Work World, offering both soft toe and steel-toe options in the Rancher and new Bronc wedge Wellington styles.

Limited-edition boots and apparel nod to Davis's Louisiana roots and Wolverine's workwear legacy

ROCKFORD, Mich., Sept. 10, 2025 /PRNewswire/ -- Just ahead of his worldwide Ain't Enough Road tour and on the heels of his new album Learn The Hard Way's official release, award-winning country star Jordan Davis is continuing his partnership with Wolverine, America's leading work boot brand, for a limited-edition collection that blends heritage, modern style, and jobsite-ready performance.

"It was important to me to include clothes and boots in the line that were versatile," said Jordan Davis. "I wanted to have pieces that looked and felt good no matter where I was. The Bronc wedges are one of my favorite pieces in the collection - I can wear them on stage, working at the farm or dropping off my kids at school."

Wolverine's partnership with Jordan Davis was an easy choice for both, as Jordan comes from a long line of skilled tradespeople – the core of Wolverine's customer base.

"This partnership is so authentic to who we are and to who Jordan is, and the resulting product reflects our consumer and their lifestyle," said Lauren King, Senior Marketing Director for Wolverine. "We're proud of the collection's versatility and the blend of style and performance – something our consumer is constantly seeking. The design process with Jordan was both enjoyable and rewarding knowing his upbringing and lifestyle is so close to theirs."

Available beginning today on Wolverine.com and at retailers nationwide including Boot Barn and Work World, the collection features four boots and several apparel items including t-shirts, hoodies, a shirt jacket, hats, and more. The boots come in both soft toe and steel-toe, designed in partnership with Jordan on Wolverine's most popular western style, the Rancher, and a new wedge Wellington, the Bronc.

Visit Wolverine.com to purchase the Wolverine x Jordan Davis collection and learn more.

About Wolverine:
Wolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over $2 million to organizations in support of the skilled trades. For more information, visit www.wolverine.com. Wolverine is a division of Wolverine World Wide, Inc. (NYSE: WWW)

About Jordan Davis:
Award-winning, multi-platinum singer/songwriter Jordan Davis recently released his latest album, Learn the Hard Way, featuring his 8^th career #1 hit, "I Ain't Sayin'" and current Top XX radio single, "Bar None," to critical praise, with American Songwriter noting, the 17-song collection "unquestionably elevates Davis to 2025 leading man status." Learn the Hard Way follows Davis' Platinum selling sophomore album, Bluebird Days, which went on to produce four consecutive No. 1s and three "Song of the Year" award-winning titles all penned by Davis, including: 5X Platinum-selling hit "Buy Dirt" (CMA Awards 2022, NSAI Awards 2023), 3X Platinum-selling "Next Thing You Know" (ACM Awards 2024), and multiweek chart-topping hit singles "What My World Spins Around" and "Tucson Too Late. " In addition to ACM and CMA Award wins, the Louisiana-born and raised star also earned numerous award nominations, including CMA, ACM, CMT, American Music Award, Billboard Music Award and iHeart Award noms for Bluebird Days and his Platinum-selling debut album, Home State, which featured the 4x Platinum hit "Singles You Up," and 2x Platinum-selling song "Take It From Me" and 3X Platinum hit "Slow Dance In A Parking Lot." Named Best New Country Artist at the iHeartRadio Music Awards in 2019, Davis has continued to leave his mark on Country music as a "modern-day storyteller" (Billboard) that  "summarizes life, love, family...so anyone can be excused for feeling a bit breathless by the time he finishes" (Taste of Country). Davis has been recently featured by Good Morning America, TODAY, Live with Kelly and Mark, Late Night with Seth Meyers, The Tonight Show Starring Jimmy Fallon, Jimmy Kimmel Live, The Kelly Clarkson Show, Watch What Happens Live With Andy Cohen, CBS Mornings, FOX, ESPN College GameDay, LA Times, GQ, Sports Illustrated, Billboard, American Songwriter and more, with Music Row noting, "this man never disappoints," and "Davis is one of the leading talents in a new wave of American country music" (BBC). After serving as direct support on Luke Comb's international tour run as well as his own headlining tour dates, Davis is set to hit the road Fall 2025 for his Ain't Enough Road Tour September 11th in Greater Palm Springs, CA at Acrisure Arena before visiting stops domestically in Los Angeles, New York, Phoenix, St. Louis, Rosemont, Savannah and more, as well as internationally. For more information, visit JordanDavisOfficial.com.

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SOURCE Wolverine

FAQ

What products are included in the Wolverine x Jordan Davis collection?

The collection includes four boot styles (both soft toe and steel-toe options), t-shirts, hoodies, a shirt jacket, and hats. The boots feature the Rancher style and new Bronc wedge Wellington.

Where can I buy the Wolverine x Jordan Davis collection?

The collection is available on Wolverine.com and at national retailers including Boot Barn and Work World.

Why did Wolverine partner with Jordan Davis?

The partnership stems from Davis's family background in skilled trades, which aligns with Wolverine's core customer base. The collaboration aims to blend heritage, modern style, and jobsite-ready performance.

When is the Wolverine x Jordan Davis collection launching?

The collection launched on September 10, 2025, coinciding with Davis's upcoming worldwide Ain't Enough Road tour and his new album Learn The Hard Way.