Saucony® Continues Its Winning Streak with the Launch of Westside Gunn Collaboration

Rhea-AI Summary

Saucony (NYSE: WWW) announced a creative partnership with Grammy‑nominated artist Westside Gunn, debuting the Westside Gunn x Saucony ProGrid Triumph 4 on December 4, 2025.

The design reimagines the ProGrid Triumph 4 with neon mesh uppers, snakeskin‑debossed tongue, a scorpion logo sock liner, and "SUPER FLYGOD" detailing, shipped in a custom drawer‑style Griselda x Saucony box. The drop is available exclusively at Kith and Saucony.com.

The announcement coincides with Wolverine Worldwide being named Company of the Year by Footwear News, highlighting Saucony's emphasis on innovation, culture and collaborations moving the brand forward.

Insights

Brand Collaboration Strategist

Limited financial impact but positive brand and cultural lift from a high-profile creative sneaker drop launching December 4, 2025.

Bold collaborations like this pair Saucony with a culturally influential artist, increasing relevance in lifestyle and streetwear channels. The product ties Saucony's performance heritage to Westside Gunn's aesthetic, creating a collectible narrative that can drive earned media and premium retail demand.

Results depend on execution and distribution through partners such as Kith and Saucony.com and on follow-up drops. Watch sell-through velocity, secondary-market pricing, and social engagement over the first week after December 4, 2025 for early signals of sustained momentum.

The debut reimagines Saucony's ProGrid Triumph 4 through Gunn's distinct creative vision, marking the start of an ongoing partnership

ROCKFORD, Mich., Dec. 2, 2025 /PRNewswire/ -- Saucony, a global performance running and lifestyle brand, is proud to announce its latest creative partnership with Grammy-nominated artist and Griselda Records founder Westside Gunn. A pillar of modern culture known for his visionary approach to music, art, and fashion, Gunn brings his signature aesthetic to Saucony's iconic ProGrid Triumph 4, marking his first footwear collaboration and the beginning of an ongoing series of drops between the two forces.

First teased on social media, the debut instantly turned heads, becoming one of the most anticipated releases of the year. The Westside Gunn x Saucony ProGrid Triumph 4 fuses Saucony's heritage with Gunn's underground creative energy. The design features neon mesh uppers, a snakeskin-debossed tongue, scorpion logo sock liner, and Gunn's distinctive "SUPER FLYGOD" detailing. Each pair comes housed in a custom drawer-style box complete with a Griselda x Saucony hangtag.

"Westside Gunn is one-of-a-kind; he creates moments that move the culture like no one else," said Jason Faustino, Saucony's Senior Director of Global Energy. "This first drop is only the start of an ongoing story we're writing together, one that connects Saucony's heritage with the unapologetic self-expression that defines Gunn's world."

The announcement arrives during a milestone moment for Saucony and its parent company, Wolverine Worldwide, which was recently named Company of the Year by Footwear News and will be honored at the Footwear News Achievement Awards (FNAA) on December 3. The recognition underscores Saucony's powerful and award-winning momentum, anchored by innovation, creativity, and collaborations that bridge performance and culture.

From Paris streets to world podiums, Saucony continues to redefine what's next in footwear. The Westside Gunn x Saucony ProGrid Triumph 4 is more than a release, it's a statement of where the brand, and the culture, are headed.

The collaboration launches December 4, 2025, available exclusively through Kith and Saucony.com.

About Saucony: Saucony, the 'Original Running Brand' and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.

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SOURCE Saucony

FAQ

When does the Westside Gunn x Saucony ProGrid Triumph 4 launch for WWW?

The collaboration launches on December 4, 2025 and is available exclusively at Kith and Saucony.com.

What are the key design features of the Westside Gunn x Saucony ProGrid Triumph 4?

The release features neon mesh uppers, a snakeskin‑debossed tongue, a scorpion logo sock liner, and "SUPER FLYGOD" detailing.

Is the Westside Gunn collaboration Westside Gunn's first footwear collaboration with WWW?

Yes — this is described as Westside Gunn's first footwear collaboration and the start of an ongoing series of drops.

Where can collectors and buyers purchase the Westside Gunn x Saucony drop?

The drop is exclusive to Kith and Saucony.com on the launch date.

How does this collaboration relate to Wolverine Worldwide's recent recognition for WWW?

The announcement arrives as Wolverine Worldwide was named Company of the Year by Footwear News, underscoring Saucony's momentum in creativity and collaborations.

Will the Westside Gunn x Saucony release be part of further drops from WWW and Westside Gunn?

The companies describe this release as the start of an ongoing partnership, indicating additional drops are planned.