Wolverine Puts Boots on the Ground in "Landman" for a New Partnership with Paramount+'s Blockbuster Hit
Wolverine (NYSE:WWW) announced a multi-channel partnership with Paramount+ drama Landman ahead of Season 2, which premieres November 16, 2025. As the exclusive work boot partner, Wolverine will integrate product placements, a branded "Out Do Every Day" spot on the streaming platform, retail programs with national partners, e-commerce activations, social and influencer content, and events to highlight tradespeople and featured products like the Rancher and Wolverine Infinity System.
Wolverine (NYSE:WWW) ha annunciato una partnership multicanale con il drama Paramount+ Landman in vista della seconda stagione, in uscita il 16 novembre 2025. In qualità di unico partner per le calzature da lavoro, Wolverine integrerà placement di prodotto, uno spot sponsorizzato "Out Do Every Day" sulla piattaforma di streaming, programmi retail con partner nazionali, attivazioni e-commerce, contenuti sui social e da influencer, nonché eventi volti a mettere in evidenza i professionisti e i prodotti principali come il Rancher e il Wolverine Infinity System.
Wolverine (NYSE:WWW) anunció una asociación multicanal con el drama de Paramount+ Landman antes de la temporada 2, que se estrena el 16 de noviembre de 2025. Como socio exclusivo de calzado de trabajo, Wolverine integrará colocaciones de producto, un anuncio de marca "Out Do Every Day" en la plataforma de streaming, programas minoristas con socios nacionales, activaciones de comercio electrónico, contenido en redes sociales e de influenciadores, y eventos para destacar a los trabajadores y productos destacados como el Rancher y el Wolverine Infinity System.
Wolverine (NYSE:WWW)은 Paramount+ 드라마 Landman과 시즌 2를 앞두고 다채널 파트너십을 발표했습니다. 스트리밍 플랫폼에서 독점 작업화 파트너로서, Wolverine은 상품 배치, 브랜드 "Out Do Every Day" 광고, 전국 파트너와의 소매 프로그램, 전자상거래 활성화, 소셜 및 인플루언서 콘텐츠, 그리고 Rancher와 Wolverine Infinity System과 같은 주요 제품을 조명하는 이벤트를 포함한 다양한 마케팅 활동을 통합할 예정입니다.
Wolverine (NYSE:WWW) a annoncé un partenariat multicanal avec le drame Paramount+ Landman avant la saison 2, qui sera diffusée le 16 novembre 2025. En tant que partenaire exclusif des bottes de travail, Wolverine intégrera des placements produits, un spot de marque "Out Do Every Day" sur la plateforme de streaming, des programmes de vente au détail avec des partenaires nationaux, des activations e-commerce, du contenu social et des influenceurs, et des événements mettant en lumière les travailleurs et les produits phares tels que le Rancher et le Wolverine Infinity System.
Wolverine (NYSE:WWW) kündigte eine mehrkanalige Partnerschaft mit dem Paramount+ Drama Landman vor der zweiten Staffel an, die am 16. November 2025 Premiere hat. Als exklusiver Partner für Arbeitsstiefel wird Wolverine Produktplatzierungen, einen gebrandeten "Out Do Every Day"-Spot auf der Streaming-Plattform, Einzelhandelsprogramme mit nationalen Partnern, E-Commerce-Aktivierungen, Social- und Influencer-Content sowie Veranstaltungen integrieren, um Handwerker und vorgestellte Produkte wie den Rancher und das Wolverine Infinity System zu präsentieren.
وولفرين (بورصة نيويورك: WWW) أعلن عن شراكة متعددة القنوات مع الدراما Paramount+ Landman قبل الموسم 2، الذي سيُعرض في 16 نوفمبر 2025. وبصفته الشريك الحصري لأحذية العمل، ستدمج وولفرين وضع المنتجات، إعلان علامة تجارية "Out Do Every Day" على منصة البث، وبرامج بيع بالتجزئة مع شركاء وطنين، وتفعيل التجارة الإلكترونية، ومحتوى على وسائل التواصل الاجتماعي ومحتوى المؤثرين، وفعاليات لإبراز العمال والمنتجات الرئيسية مثل Rancher ونظام Wolverine Infinity System.
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The iconic work boot brand joins "Landman" to celebrate the grit, innovation and resilience of America's modern workforce
As the iconic footwear brand built to endure every day, Wolverine has long stood for hard work and perseverance – with 143 years to prove it. Partnering with "Landman" was a natural fit, as the series captures the complexities, generational challenges and gritty realities of life and labor on the oil patch. Sheridan's storytelling inspired Wolverine to elevate the real-life experiences of tradespeople who live and work in some of the world's toughest environments.
"Wolverine has always stood for the people who power progress with their hands and minds," said Scott Schoessel, Chief Marketing Officer at Wolverine. "When we saw the way "Landman" captures the work, sacrifice, and legacy of the oil patch, we knew this was an opportunity for us to amplify stories that reflect our consumer and Wolverine's DNA. Both "Landman" and Wolverine celebrate the resilience, complexity, and humanity of modern tradespeople, as well as their families and communities."
The partnership goes beyond a traditional advertising sponsorship. Wolverine's "Out Do Every Day" brand spot will be featured across the streaming platform, highlighting real individuals who take on some of the world's toughest, most physical work — all for the love of the craft and the drive to support their families. The campaign also includes retail programs with national partners and Wolverine's own e-commerce channels, as well as bespoke social content and influencer activations. Featured products will include trusted styles like the Rancher and new innovations such as the Wolverine Infinity System.
"Landman" will feature Wolverine in curated placements throughout the season. As the season unfolds, Wolverine will amplify the partnership in the brand's own channels with events, public relations, social media and unique gifting programs, further extending the brand story, its connection to the men and women who perform the most important work and creating moments for fans to connect with Wolverine and "Landman" in meaningful ways.
To learn more about the partnership, visit www.wolverine.com/landman.
ABOUT WOLVERINE
Wolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over
ABOUT PARAMOUNT+
Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most‑watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME®, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.
ABOUT PARAMOUNT TELEVISION STUDIOS
Paramount Television Studios (PTVS) is a leading content studio, developing and producing premium television programs across a wide range of platforms. The studio's slate includes hit series such as 1923, LANDMAN, TULSA KING, LIONESS, THE AGENCY: CENTRAL INTELLIGENCE, MOBLAND, MAYOR OF
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SOURCE Wolverine
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