Wolverine Puts Boots on the Ground in "Landman" for a New Partnership with Paramount+'s Blockbuster Hit
Rhea-AI Summary
Wolverine (NYSE:WWW) announced a multi-channel partnership with Paramount+ drama Landman ahead of Season 2, which premieres November 16, 2025. As the exclusive work boot partner, Wolverine will integrate product placements, a branded "Out Do Every Day" spot on the streaming platform, retail programs with national partners, e-commerce activations, social and influencer content, and events to highlight tradespeople and featured products like the Rancher and Wolverine Infinity System.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, WWW declined 6.58%, reflecting a notable negative market reaction. Argus tracked a trough of -5.3% from its starting point during tracking. Our momentum scanner triggered 23 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $89M from the company's valuation, bringing the market cap to $1.27B at that time.
Data tracked by StockTitan Argus on the day of publication.
The iconic work boot brand joins "Landman" to celebrate the grit, innovation and resilience of America's modern workforce
As the iconic footwear brand built to endure every day, Wolverine has long stood for hard work and perseverance – with 143 years to prove it. Partnering with "Landman" was a natural fit, as the series captures the complexities, generational challenges and gritty realities of life and labor on the oil patch. Sheridan's storytelling inspired Wolverine to elevate the real-life experiences of tradespeople who live and work in some of the world's toughest environments.
"Wolverine has always stood for the people who power progress with their hands and minds," said Scott Schoessel, Chief Marketing Officer at Wolverine. "When we saw the way "Landman" captures the work, sacrifice, and legacy of the oil patch, we knew this was an opportunity for us to amplify stories that reflect our consumer and Wolverine's DNA. Both "Landman" and Wolverine celebrate the resilience, complexity, and humanity of modern tradespeople, as well as their families and communities."
The partnership goes beyond a traditional advertising sponsorship. Wolverine's "Out Do Every Day" brand spot will be featured across the streaming platform, highlighting real individuals who take on some of the world's toughest, most physical work — all for the love of the craft and the drive to support their families. The campaign also includes retail programs with national partners and Wolverine's own e-commerce channels, as well as bespoke social content and influencer activations. Featured products will include trusted styles like the Rancher and new innovations such as the Wolverine Infinity System.
"Landman" will feature Wolverine in curated placements throughout the season. As the season unfolds, Wolverine will amplify the partnership in the brand's own channels with events, public relations, social media and unique gifting programs, further extending the brand story, its connection to the men and women who perform the most important work and creating moments for fans to connect with Wolverine and "Landman" in meaningful ways.
To learn more about the partnership, visit www.wolverine.com/landman.
ABOUT WOLVERINE
Wolverine, America's leading work boot brand, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over
ABOUT PARAMOUNT+
Paramount+ is a premium streaming subscription service delivering live sports, breaking news, and a Mountain of Entertainment™, and is a cornerstone of the Direct-to-Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most‑watched broadcast network, CBS News, Nickelodeon, MTV, BET, Comedy Central, SHOWTIME®, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information please visit www.paramount.com.
ABOUT PARAMOUNT TELEVISION STUDIOS
Paramount Television Studios (PTVS) is a leading content studio, developing and producing premium television programs across a wide range of platforms. The studio's slate includes hit series such as 1923, LANDMAN, TULSA KING, LIONESS, THE AGENCY: CENTRAL INTELLIGENCE, MOBLAND, MAYOR OF
View original content to download multimedia:https://www.prnewswire.com/news-releases/wolverine-puts-boots-on-the-ground-in-landman-for-a-new-partnership-with-paramounts-blockbuster-hit-302607363.html
SOURCE Wolverine
FAQ
What is the nature of Wolverine's (WWW) partnership with Paramount+ Landman?
When does Landman Season 2 premiere and will Wolverine appear in the episodes?
Which Wolverine products are featured in the Landman partnership (WWW)?
How will Wolverine (WWW) activate the Landman partnership for consumers?
Where can I find more information about Wolverine's Landman collaboration (WWW)?
