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Home Collectible Brand Longaberger Weaves Two Iconic American Brands Together with its Newest Crayola Collaboration

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Longaberger and Crayola have partnered to launch a new home accessory collection exclusively on Longaberger.com. The collection features vibrant designs embodying creativity, with four baskets in various colors. This collaboration aims to inspire creativity, self-expression, and bring color into homes, combining Longaberger's signature style with Crayola's iconic colors.
Longaberger e Crayola hanno collaborato per lanciare una nuova collezione di accessori per la casa in esclusiva su Longaberger.com. La collezione presenta disegni vivaci che incarnano la creatività, con quattro ceste in vari colori. Questa collaborazione mira a ispirare creatività, espressione personale e a portare colore nelle case, unendo lo stile distintivo di Longaberger ai colori iconici di Crayola.
Longaberger y Crayola se han asociado para lanzar una nueva colección de accesorios para el hogar exclusivamente en Longaberger.com. La colección cuenta con diseños vibrantes que encarnan la creatividad, con cuatro cestas en diversos colores. Esta colaboración tiene como objetivo inspirar creatividad, autoexpresión y añadir color a los hogares, combinando el estilo distintivo de Longaberger con los colores icónicos de Crayola.
롱게버거와 크레욜라가 롱게버거닷컴에서만 판매하는 새로운 홈 액세서리 컬렉션을 출시하기 위해 파트너십을 맺었습니다. 이 컬렉션은 창의성을 상징하는 생동감 있는 디자인으로, 다양한 색상의 네 개의 바구니를 특징으로 합니다. 이 협력은 창의력과 자기 표현을 촉진하고, 롱게버거의 시그니처 스타일과 크레욜라의 상징적인 색상을 결합하여 집안에 색채를 불어넣는 것을 목표로 합니다.
Longaberger et Crayola se sont associés pour lancer une nouvelle collection d'accessoires pour la maison, disponible exclusivement sur Longaberger.com. La collection propose des designs vibrants incarnant la créativité, avec quatre paniers aux couleurs variées. Cette collaboration vise à inspirer la créativité, l'expression de soi, et à apporter de la couleur dans les intérieurs, alliant le style signature de Longaberger aux couleurs emblématiques de Crayola.
Longaberger und Crayola haben sich zusammengetan, um eine neue Kollektion von Wohnaccessoires exklusiv auf Longaberger.com zu starten. Die Kollektion zeichnet sich durch lebendige Designs aus, die Kreativität verkörpern, mit vier Körben in verschiedenen Farben. Diese Zusammenarbeit zielt darauf ab, Kreativität und Selbstausdruck zu fördern und Farbe in die Heime zu bringen, indem Longabergers charakteristischer Stil mit den ikonischen Farben von Crayola kombiniert wird.
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Longaberger x Crayola Home Accessories Collection to exclusively launch on Longaberger.com

NEW YORK, April 22, 2024 (GLOBE NEWSWIRE) -- Longaberger and Crayola are excited to introduce a new partnership and the launch of their home accessory collection. The collection features vibrant, fun designs that embody the spirit of creativity. This collection will launch exclusively on Longaberger.com.

Limited-edition Longaberger x Crayola™ Basket Collection

Tailored for spring and year-round happiness, this new collection introduces four captivating baskets in multiple colorways. Elevating our basket designs through creative expression creates a selection perfect for collectors—Crayola and Longaberger lovers alike. Each basket features distinct Crayola characteristics, iconic Crayola colors, and hand-woven craftmanship.

“We are thrilled to see this partnership come to life with the first Longaberger x Crayola Collection. This collaboration will inspire creativity, promote self-expression, and bring color, the greatest luxury, into your home," shared Joe Falco, President, Chief Merchandising Officer of Xcel Brands. 

“Crayola is known for inspiring creativity through color. This collaboration combines Longaberger’s signature style and design with Crayola’s iconic shape and colors for a collection that is imaginative, one of a kind, joyful,” said April Heeren, General Manager, Crayola Outbound Licensing.

Longaberger has been transforming houses into homes since 1896, providing both functionality and beauty to its customers. This partnership highlights the colorful elements of Crayola with the history of Longaberger. Together, we are fostering a creative connection in an innovative but familiar way. These baskets are the perfect vessels to bring color into your home, and inspire creativity, fun and self-expression.

About Longaberger
Longaberger, founded by Dave Longaberger in 1973, is an American home collectibles brand known for artisanal handcrafted products. For generations, Longaberger has manufactured handmade maple baskets and home products that are collected by a loyal community of customers. In 2019, Xcel Brands acquired The Longaberger Company and launched with a new digital social selling business model, offering timeless and modern décor products that inspire a highly engaged community. To join the Longaberger Family as a Home & Life Stylist Influencer, visit longaberger.com/join and for more company information, visit the website at longaberger.com or on social media at @longaberger, #longaberger and #thelongabergerfamily.

About Xcel Brands

Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer products company engaged in the design, marketing, live streaming, social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded in 2011 with a vision to reimagine shopping, entertainment, and social media as one thing. Xcel owns the Judith Ripka, Halston, LOGO by Lori Goldstein, and C. Wonder by Christian Siriano brands and a minority stake in the Isaac Mizrahi brand. It also owns and manages the Longaberger brand through its controlling interest in Longaberger Licensing LLC and a 50% interest in a JV in TWRHLL (“Tower Hill”) by Christie Brinkley. Also, Xcel owns a 30% interest in Orme, a short-form video marketplace. Xcel is pioneering a true modern consumer products sales strategy which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retail, and e-commerce channels to be everywhere its customer’s shop. The company’s brands have generated in excess of $4 billion in retail sales via livestreaming in interactive television and digital channels alone. Headquartered in New York City, Xcel Brands is led by an executive team with significant live streaming, production, merchandising, design, marketing, retailing, and licensing experience, and a proven track record of success in elevating branded consumer products companies. www.xcelbrands.com.

About Crayola
Crayola LLC, based in Easton, Pa. and a business of Hallmark Cards, Inc., is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information, visit www. crayola.com or join the community at www.facebook.com/crayola.

MEDIA CONTACT:
Marina Sacramone
Marketing & Social Media Director at Xcel Brands
msacramone@xcelbrands.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4c286bb8-a7f4-4a55-b7be-224c448336c5


FAQ

What is the partnership between Longaberger and Crayola about?

The partnership between Longaberger and Crayola involves the launch of a new home accessory collection exclusively on Longaberger.com.

Where will the Longaberger x Crayola Home Accessories Collection be available?

The Longaberger x Crayola Home Accessories Collection will exclusively launch on Longaberger.com.

What are some features of the new home accessory collection by Longaberger and Crayola?

The collection includes four captivating baskets in multiple colorways, featuring vibrant designs that embody creativity and self-expression.

Who is the President and Chief Merchandising Officer of Xcel Brands involved in this collaboration?

Joe Falco is the President and Chief Merchandising Officer of Xcel Brands involved in the Longaberger x Crayola Collection collaboration.

What are the aims of the partnership between Longaberger and Crayola?

The partnership aims to inspire creativity, promote self-expression, and bring color into homes through a collection that combines Longaberger's style with Crayola's iconic colors.

XCEL BRANDS INC.

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About XELB

xcel brands, inc. is a leader and innovator in the acquisition, design, licensing, marketing, and retail sales of consumer brands. xcel owns and manages the isaac mizrahi, judith ripka, h halston, and c. wonder brands, pioneering an omnichannel sales strategy inclusive of interactive media, brick and mortar retail, and e-commerce. headquartered in new york city, xcel brands is led by an executive team with significant retailing, licensing, design, and marketing experience, and a proven track record of success in elevating branded consumer products companies. with a team of over 50 designers and social media focused marketing executives, xcel maintains control of product quality and promotion across all of its licensed product categories and distribution channels. xcel differentiates by design. www.xcelbrands.com