XCEL BRANDS Announces Renowned Dog Behaviorist and Television Personality Cesar Millan to Premiere on QVC
Rhea-AI Summary
Xcel Brands (NASDAQ:XELB) announced that renowned dog behaviorist and TV personality Cesar Millan will premiere his new multi-category pet collection, Trust, Respect, Love by Cesar Millan, on QVC in September 2026.
The curated line features pet essentials and lifestyle products designed to support daily routines for dogs and owners, reflecting Millan’s philosophy of balanced care, connection, and companionship.
Positive
- None.
Negative
- None.
News Market Reaction – XELB
In the May 14 session, XELB gained 14.36%, reflecting a significant positive market reaction. Argus tracked a peak move of +10.0% during that session. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| May 12 | Earnings call timing | Neutral | -9.2% | Set dates for reporting and hosting Q1 2026 earnings call. |
| Apr 30 | Brand divestiture | Neutral | +0.5% | Sale of Judith Ripka brand to refocus on influencer-led video commerce. |
| Apr 27 | HSN brand launch | Positive | +3.6% | Jenny Martinez Mesa Mia kitchen collection premiere on HSN. |
| Apr 24 | QVC brand launch | Positive | +3.8% | GemmaMade by Gemma Stafford kitchen collection launch on QVC. |
| Apr 7 | Earnings results | Neutral | +4.8% | Reported Q4 and 2025 results with revenue decline but improved net loss. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Recent creator- and brand-launch news has often coincided with modest positive price reactions, while scheduling the Q1 earnings call saw a sharper decline.
Over the last six weeks, Xcel Brands has mixed financial and strategic headlines. An earnings call announcement on May 12, 2026 preceded a -9.18% move. The April Judith Ripka divestiture (~$3 million) aligned with a small gain. Influencer-driven launches on QVC/HSN with Gemma Stafford and Jenny Martinez each saw price rises of 3.62%–3.76%. Fourth-quarter and full-year 2025 results on April 7, 2026 showed sharply lower revenue but improved losses and were followed by a 4.79% gain. Today’s Cesar Millan QVC launch continues the influencer-led strategy theme.
AI-generated analysis. How Rhea-AI works. Not financial advice.
NEW YORK, May 14, 2026 (GLOBE NEWSWIRE) -- Xcel Brands (NASDAQ: XELB), an industry leading media and consumer products company specializing in building influencer led brands through social commerce and live streaming, is excited to announce, Cesar Millan will be premiering with his new pet multi category collection Trust, Respect, Love by Cesar Millan on QVC (September, 2026).
Known worldwide for his training philosophy and decades of experience rehabilitating dogs and educating owners, Cesar Millan’s latest project will provide high quality and advanced products.
The Trust, Respect, Love by Cesar Millan collection will feature a curated assortment of pet essentials and lifestyle products created to enhance daily routines for both dogs and their owners. Inspired by Cesar Millan’s lifelong mission to educate and empower pet owners, the brand reflects a balanced approach to care, connection, and companionship.
“Cesar Millan is one of the most trusted names in the pet industry, and the Trust Respect Love by Cesar Millan brand perfectly captures the deep connection people have with their pets today,” said Robert D'Loren, Chairman and Chief Executive Officer. “This collection was designed to bring together style, function, and purpose through elevated pet products that reflect Cesar’s philosophy and resonate with today's pet owners. We are thrilled to introduce this brand to QVC customers worldwide.”
“For me, trust, respect, and love are the foundations of every relationship with a dog,” said Cesar Millan. “This collection is about bringing those principles into everyday life with products that support both pets and the people who love them.”
About Cesar Millan
Cesar Millan is a world-renowned dog behaviorist with over 25 years of experience transforming relationships between humans and their dogs. As the original host of the hit TV series, the Dog Whisperer, to his most recent Better Human, Better Dog, to his best-selling books and iconic workshops, Cesar has become a trusted guide for millions of dog lovers worldwide. With a social media following of over 21 million people and a legacy that spans two decades on television around the world, Cesar’s influence extends far and wide. Trusted by celebrities, world leaders, and first-time pet owners alike, Cesar is committed to helping you achieve lasting harmony with your dog. Cesar moves forward in his journey with purpose and you can follow this journey at www.cesarmillan.com.
For further information please contact:
Gaetano Mastropasqua
Gaetano@cesarsway.com
About Xcel Brands
Xcel Brands, Inc. (NASDAQ: XELB) is a media and consumer products company engaged in the design, licensing, marketing, live streaming, and social commerce sales of branded apparel, footwear, accessories, fine jewelry, home goods and other consumer products, and the acquisition of dynamic consumer lifestyle brands. Xcel was founded in 2011 with a vision to reimagine shopping, entertainment, and social media as social commerce. Xcel owns the Halston and C. Wonder brands, as well as the co-branded collaboration brands Tower Hill by Christie Brinkley, Trust. Respect. Love by Cesar Millan, GemmaMade by Gemma Stafford and Off/Duty by Coco Rocha brand and holds noncontrolling interests or long-term license agreement in Mesa Mia by Jenny Martinez. Xcel also owns and manages the Longaberger by Shannon Doherty brand through its controlling interest in Longaberger Licensing, LLC. Xcel is pioneering a modern consumer products sales strategy which includes the promotion and sale of products under its brands through interactive television, digital live-stream shopping, social commerce, brick-and-mortar retailers, and e-commerce channels to be everywhere its customer’s shop. The company’s previously owned and current brands have generated more than
For further information please contact:
Seth Burroughs
Xcel Brands
sburroughs@xcelbrands.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/76a02c6c-f596-427e-8419-a87d9770209c
