XPENG Unveils First Images of Next-Generation P7 Sports Sedan, Designed by Rafik Ferrag
XPENG (XPEV) has unveiled the first images of its next-generation P7 electric sports sedan, designed by Lead Exterior Designer Rafik Ferrag. The new P7, previously codenamed E29, represents a significant evolution of XPENG's flagship vehicle, blending AI technology with athletic design.
The original P7, launched in 2020, earned the Car of the Year 2021 in Xuanyuan Awards and achieved 5-star ratings in both C-NCAP and Euro NCAP safety tests. The next-generation model, developed over five years, will feature AI-powered luxury, XPENG Turing Smart Driving, and an immersive smart cockpit.
XPENG has expanded its global presence to over 30 countries and regions across Asia, Australia, and Europe, reinforcing its position in the intelligent mobility sector.
XPENG (XPEV) ha svelato le prime immagini della sua berlina sportiva elettrica P7 di nuova generazione, progettata dal Lead Exterior Designer Rafik Ferrag. La nuova P7, precedentemente conosciuta con il nome in codice E29, rappresenta un'evoluzione significativa del modello di punta di XPENG, combinando tecnologia AI con un design atletico.
La P7 originale, lanciata nel 2020, ha vinto il premio Auto dell'Anno 2021 agli Xuanyuan Awards e ha ottenuto valutazioni a 5 stelle nei test di sicurezza C-NCAP e Euro NCAP. Il modello di nuova generazione, sviluppato in cinque anni, offrirà lusso potenziato dall'AI, la guida intelligente XPENG Turing Smart Driving e un abitacolo smart immersivo.
XPENG ha ampliato la sua presenza globale in oltre 30 paesi e regioni in Asia, Australia ed Europa, rafforzando la sua posizione nel settore della mobilità intelligente.
XPENG (XPEV) ha presentado las primeras imágenes de su berlina deportiva eléctrica P7 de próxima generación, diseñada por el Lead Exterior Designer Rafik Ferrag. El nuevo P7, anteriormente conocido por el nombre en clave E29, representa una evolución significativa del vehículo insignia de XPENG, combinando tecnología de IA con un diseño atlético.
El P7 original, lanzado en 2020, fue galardonado como Coche del Año 2021 en los Xuanyuan Awards y obtuvo calificaciones de 5 estrellas en las pruebas de seguridad C-NCAP y Euro NCAP. El modelo de próxima generación, desarrollado durante cinco años, contará con lujo potenciado por IA, conducción inteligente XPENG Turing Smart Driving y una cabina inteligente inmersiva.
XPENG ha ampliado su presencia global a más de 30 países y regiones en Asia, Australia y Europa, consolidando su posición en el sector de la movilidad inteligente.
XPENG (XPEV)가 수석 외관 디자이너 라픽 페라그(Rafik Ferrag)가 디자인한 차세대 P7 전기 스포츠 세단의 첫 이미지를 공개했습니다. 이전 코드명 E29였던 신형 P7은 XPENG의 플래그십 차량의 중요한 진화를 나타내며, AI 기술과 역동적인 디자인을 결합했습니다.
2020년에 출시된 오리지널 P7은 2021년 Xuanyuan Awards에서 올해의 차를 수상했으며, C-NCAP과 Euro NCAP 안전 테스트에서 모두 5성 등급을 받았습니다. 5년에 걸쳐 개발된 차세대 모델은 AI 기반 럭셔리, XPENG Turing 스마트 주행, 몰입형 스마트 콕핏을 특징으로 합니다.
XPENG은 아시아, 호주, 유럽 등 30개 이상의 국가 및 지역으로 글로벌 진출을 확대하며 지능형 모빌리티 분야에서 입지를 강화하고 있습니다.
XPENG (XPEV) a dévoilé les premières images de sa berline sportive électrique P7 de nouvelle génération, conçue par le Lead Exterior Designer Rafik Ferrag. La nouvelle P7, auparavant connue sous le nom de code E29, représente une évolution majeure du véhicule phare de XPENG, alliant technologie IA et design sportif.
La P7 originale, lancée en 2020, a remporté le prix de Voiture de l'Année 2021 aux Xuanyuan Awards et a obtenu une note de 5 étoiles aux tests de sécurité C-NCAP et Euro NCAP. Le modèle de nouvelle génération, développé sur cinq ans, offrira un luxe propulsé par l'IA, la conduite intelligente XPENG Turing Smart Driving et un cockpit intelligent immersif.
XPENG a étendu sa présence mondiale à plus de 30 pays et régions en Asie, en Australie et en Europe, renforçant ainsi sa position dans le secteur de la mobilité intelligente.
XPENG (XPEV) hat die ersten Bilder seiner nächsten Generation der elektrischen Sportlimousine P7 vorgestellt, die vom leitenden Exterieur-Designer Rafik Ferrag entworfen wurde. Das neue P7, zuvor unter dem Codenamen E29 bekannt, stellt eine bedeutende Weiterentwicklung des Flaggschiffmodells von XPENG dar und verbindet KI-Technologie mit sportlichem Design.
Das ursprüngliche P7, das 2020 auf den Markt kam, wurde bei den Xuanyuan Awards zum Auto des Jahres 2021 gekürt und erzielte 5-Sterne-Bewertungen bei den Sicherheitsprüfungen von C-NCAP und Euro NCAP. Das über fünf Jahre entwickelte Modell der nächsten Generation wird KI-gestützten Luxus, XPENG Turing Smart Driving und ein immersives Smart-Cockpit bieten.
XPENG hat seine globale Präsenz auf über 30 Länder und Regionen in Asien, Australien und Europa ausgeweitet und stärkt damit seine Position im Bereich der intelligenten Mobilität.
- Global expansion to over 30 countries and regions across Asia, Australia, and Europe
- Previous P7 model achieved prestigious Car of the Year 2021 award and 5-star safety ratings
- Integration of advanced AI technology and smart driving features in the new model
- None.
Insights
XPENG's next-gen P7 reveal signals a design-forward strategy in the competitive EV market, emphasizing aesthetics alongside AI integration.
The unveiling of XPENG's redesigned P7 sports sedan represents a significant evolution in the company's product lineup. The original P7, launched in 2020, established XPENG as a serious contender in the premium EV segment, earning China's Car of the Year in 2021 and achieving 5-star safety ratings in both Chinese and European testing standards.
What's particularly noteworthy about this redesign is the continuation of XPENG's designer-forward approach. By highlighting Lead Exterior Designer Rafik Ferrag (who designed the original P7) so prominently in their communications, XPENG is positioning themselves more like a European luxury automaker than a traditional Chinese manufacturer. This design-centric strategy helps differentiate the brand in China's increasingly crowded EV marketplace.
The company's emphasis on the P7 being "XPENG's answer for the AI era in form and function" signals their strategic direction: integrating artificial intelligence capabilities as a core selling proposition. References to "XPENG Turing Smart Driving" and an "immersive smart cockpit" indicate the company is competing not just on range and performance metrics, but on next-generation user experience.
This reveal comes at a crucial time as XPENG accelerates their global expansion across "more than 30 countries and regions" throughout Asia, Australia, and Europe. The P7, as one of their flagship models, will play a central role in establishing brand identity in these new markets. The design language revealed in these images will likely influence XPENG's entire lineup as they continue this expansion, making this unveiling strategically important beyond just a single model refresh.
XPENG's P7 redesign demonstrates commitment to premium positioning while expanding globally; impact depends on unrevealed specifications and pricing.
This initial image reveal of XPENG's next-generation P7 represents a calculated product strategy aimed at maintaining momentum in the increasingly competitive global EV market. While the press release is light on technical specifications, the focus on design philosophy signals XPENG's continued pursuit of premium positioning against both domestic Chinese competitors and established global automakers.
The significance of this model can't be overstated for XPENG's portfolio. The original P7, launched in 2020, helped establish the company as more than just another EV startup. Its 5-star safety ratings in both C-NCAP and Euro NCAP tests demonstrated engineering credibility, while winning Car of the Year 2021 in the Xuanyuan Awards gave it legitimacy in the Chinese market.
From a business perspective, the timing of this announcement aligns with XPENG's accelerating international expansion. With operations in more than 30 countries and regions across Asia, Australia and Europe, XPENG needs globally appealing products to establish brand presence. The P7, as a sleek sports sedan, serves as an effective ambassador compared to more regionally-specific vehicle types.
The press release emphasizes the integration of AI technology, with specific mentions of XPENG Turing Smart Driving and a next-generation smart cockpit. This suggests the company is positioning its competitive advantage at the intersection of design and technology rather than competing purely on EV specifications like range or charging speed.
Overall, this reveal represents a natural product cycle update rather than a revolutionary step forward, though the full impact won't be clear until technical specifications, pricing details, and production timelines are announced in future communications.
- CEO He Xiaopeng: "P7 is more than a car - it is XPENG’s answer for the AI era in form and function".
- Chief Designer Rafik Ferrag: "The original P7 was a milestone for XPENG and a turning point in China’s EV landscape. With this new generation, we set out to design a pure electric sports sedan that could amaze at every angle".
GUANGZHOU, China, May 15, 2025 (GLOBE NEWSWIRE) -- XPENG, the global high-tech and AI-driven smart electric vehicle company, has stunned the automotive world with the release of the first official images of its next-generation XPENG P7 - a bold and emotionally charged evolution of XPENG’s definitive electric sports sedan.
Published by Lead Exterior Designer Rafik Ferrag, the All New XPENG P7 - previously known under its codename E29 - breaks cover in a series of striking images and a dynamic video, released via Ferrag’s social media. The French designer, known for shaping the iconic first-generation P7 in 2018, leads the creative vision behind this latest iteration, which embodies a powerful blend of art, athleticism, and cutting-edge technology.
A Milestone for XPENG
“I’m very excited that the first official pictures and video are now visible to everyone,” said Ferrag. “The original P7 was a milestone for XPENG and a turning point in China’s EV landscape. With this new generation, we set out to design a pure electric sports sedan that could amaze at every angle. This car is our dream—refined through countless iterations. In my eyes, the all-new XPENG P7 is a work of art, shaped with emotion and purpose.”
Launched in 2020, XPENG P7 was awarded as Car of the Year 2021 in Xuanyuan Awards, China’s top badge of auto quality and innovation, and has received a 5-star rating in both C-NCAP and Euro NCAP safety tests.
Bold, emotional, athletic and more than a car
The All New XPENG P7 is a bold, emotional, and athletic 5-seater sports sedan that raises the bar in both aesthetics and performance. Sculpted to reflect Ferrag’s evolving design philosophy, it builds on the visual identity that helped XPENG become a design and technology pioneer in the global EV race.
Developed over five years by XPENG’s obsessive research and development team, the next-generation P7 is more than a car - it is XPENG’s answer for the AI era in form and function. CEO He Xiaopeng describes it as a major upgrade for the brand’s next technological leap: one that blends AI-powered luxury, cutting-edge XPENG Turing Smart Driving, and an immersive smart cockpit into a sleek and futuristic form.
Leading the charge
Since its debut in 2019, the original XPENG P7 has served as a benchmark in Chinese EV design, symbolizing the company's dedication to technology-driven growth. Its successor continues that legacy - leading the charge into a new generation powered by AI, innovation, and ambition.
“The first P7 wasn’t just a car - it became part of my soul,” reflected Ferrag. “This time, I led a larger team to overcome even bigger challenges. The future isn’t conceptual anymore - we’ve built it.”
XPENG’s rise on the global stage continues. The company has rapidly expanded across Asia, Australia and Europe with operations in more than 30 countries and regions, reflecting XPENG’s mission to become a global force in intelligent mobility.
More details of the All-new XPENG P7 will be revealed later.
About XPENG
Founded in 2014, XPENG is a leading Chinese AI-driven mobility company that designs, develops, manufactures, and markets Smart EVs for a new generation of tech-savvy consumers. With in-house R&D of core systems—including autonomous driving, intelligent cockpit software, powertrain, and electrical/electronic architecture—XPENG is redefining the future of transportation through innovation. Headquartered in Guangzhou, the company also operates offices in Beijing, Shanghai, Silicon Valley, and Amsterdam, with production facilities in Zhaoqing and Guangzhou.
XPENG is listed on the New York Stock Exchange (NYSE: XPEV) and the Hong Kong Exchange (HKEX: 9868).
For more information, visit: https://www.xpeng.com
Contacts:
For Media Enquiries:
XPENG PR Department
Email: pr@xiaopeng.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/0c3b8539-db74-4d23-85c5-d70e1eba4a0c
https://www.globenewswire.com/NewsRoom/AttachmentNg/0dd984d9-ccc3-4d9b-9758-777f4ebc344c
https://www.globenewswire.com/NewsRoom/AttachmentNg/a3df5737-a59a-4a97-9e0b-d53a839743a3
https://www.globenewswire.com/NewsRoom/AttachmentNg/544b37b3-ee6a-49df-8517-1c77f55d1235
FAQ
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