XWELL (XWEL) has been named the Official Wellness Spa of the Orlando Magic in a new multiyear partnership, marking a strategic expansion beyond airports into local markets. The company, which currently operates Xpres Spa at Orlando International Airport, will receive extensive brand integration across Magic's platforms including LED signage during home games, digital presence, and special events. The partnership includes sponsored sweepstakes, radio promotions, on-court contests, and a co-branded wellness event featuring Magic alumni and entertainment teams. This collaboration aligns with XWELL's growth strategy in Florida, focusing on expanding its medspa footprint and building community connections. The partnership will launch with a co-branded campaign offering fans exclusive discounts and opportunities to win spa treatments.
XWELL (XWEL) è stata nominata Spa Ufficiale del Benessere degli Orlando Magic in una nuova partnership pluriennale, segnando un'espansione strategica oltre gli aeroporti verso i mercati locali. L'azienda, che attualmente gestisce Xpres Spa all'Aeroporto Internazionale di Orlando, riceverà un'ampia integrazione del marchio sulle piattaforme dei Magic, inclusi i cartelloni LED durante le partite casalinghe, la presenza digitale e gli eventi speciali. La collaborazione prevede concorsi a premi sponsorizzati, promozioni radiofoniche, contest sul campo e un evento wellness co-branded con ex giocatori dei Magic e squadre di intrattenimento. Questa partnership è in linea con la strategia di crescita di XWELL in Florida, focalizzata sull'espansione della rete di medspa e sul rafforzamento dei legami con la comunità. Il lancio della collaborazione avverrà con una campagna co-branded che offrirà ai fan sconti esclusivi e opportunità di vincere trattamenti spa.
XWELL (XWEL) ha sido nombrado el Spa Oficial de Bienestar de los Orlando Magic en una nueva asociación multianual, marcando una expansión estratégica más allá de los aeropuertos hacia mercados locales. La compañía, que actualmente opera Xpres Spa en el Aeropuerto Internacional de Orlando, recibirá una amplia integración de marca en las plataformas de los Magic, incluyendo señalización LED durante los partidos en casa, presencia digital y eventos especiales. La asociación incluye sorteos patrocinados, promociones en radio, concursos en la cancha y un evento de bienestar co-marcado con exjugadores de los Magic y equipos de entretenimiento. Esta colaboración se alinea con la estrategia de crecimiento de XWELL en Florida, enfocándose en expandir su presencia de medspas y fortalecer las conexiones comunitarias. El lanzamiento de la asociación será con una campaña co-marcada que ofrecerá a los fans descuentos exclusivos y oportunidades para ganar tratamientos de spa.
XWELL(XWEL)은 새로운 다년간 파트너십을 통해 올랜도 매직의 공식 웰니스 스파로 선정되었으며, 이는 공항을 넘어 지역 시장으로의 전략적 확장을 의미합니다. 현재 올랜도 국제공항에서 Xpres Spa를 운영 중인 이 회사는 홈 경기 중 LED 간판, 디지털 플랫폼, 특별 이벤트 등 매직의 다양한 플랫폼에서 브랜드 통합을 광범위하게 진행할 예정입니다. 이번 파트너십에는 후원 경품 행사, 라디오 프로모션, 코트 내 콘테스트, 매직 출신 선수 및 엔터테인먼트 팀과 함께하는 공동 브랜드 웰니스 이벤트가 포함됩니다. 이 협력은 플로리다에서의 XWELL 성장 전략과 일치하며, 메드스파 확장과 지역사회 연결 강화에 중점을 둡니다. 파트너십 출시는 팬들에게 독점 할인과 스파 트리트먼트 당첨 기회를 제공하는 공동 브랜드 캠페인으로 시작됩니다.
XWELL (XWEL) a été nommé Spa Officiel du Bien-être des Orlando Magic dans le cadre d'un nouveau partenariat pluriannuel, marquant une expansion stratégique au-delà des aéroports vers les marchés locaux. L'entreprise, qui exploite actuellement Xpres Spa à l'aéroport international d'Orlando, bénéficiera d'une intégration de marque étendue sur les plateformes des Magic, y compris une signalisation LED lors des matchs à domicile, une présence digitale et des événements spéciaux. Le partenariat comprend des tirages au sort sponsorisés, des promotions radio, des concours sur le terrain et un événement bien-être co-brandé avec des anciens joueurs des Magic et des équipes de divertissement. Cette collaboration s'aligne sur la stratégie de croissance de XWELL en Floride, axée sur l'expansion de son réseau de medspas et le renforcement des liens communautaires. Le lancement du partenariat se fera avec une campagne co-brandée offrant aux fans des réductions exclusives et des opportunités de gagner des soins spa.
XWELL (XWEL) wurde in einer neuen mehrjährigen Partnerschaft zum offiziellen Wellness-Spa der Orlando Magic ernannt, was eine strategische Expansion über Flughäfen hinaus in lokale Märkte markiert. Das Unternehmen, das derzeit Xpres Spa am internationalen Flughafen Orlando betreibt, erhält umfassende Markenintegration auf den Plattformen der Magic, einschließlich LED-Beschilderung während Heimspielen, digitaler Präsenz und Sonderveranstaltungen. Die Partnerschaft umfasst gesponserte Gewinnspiele, Radiopromotionen, Wettbewerbe auf dem Spielfeld sowie eine gemeinschaftlich gebrandete Wellness-Veranstaltung mit ehemaligen Magic-Spielern und Unterhaltungsteams. Diese Zusammenarbeit entspricht der Wachstumsstrategie von XWELL in Florida, mit Fokus auf die Erweiterung des Medspa-Netzwerks und den Aufbau von Gemeinschaftsverbindungen. Der Start der Partnerschaft erfolgt mit einer gemeinschaftlich gebrandeten Kampagne, die Fans exklusive Rabatte und Chancen auf Spa-Behandlungen bietet.
Positive
Strategic expansion beyond airports into high-growth local markets
Significant brand exposure through multiple Magic platforms and events
Partnership enhances local market presence in priority growth market of Florida
Access to new customer base through Magic's fan community
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New Partnership Marks Key Milestone in XWELL’s Expansion Into Medspas and Community Wellness
NEW YORK, June 17, 2025 (GLOBE NEWSWIRE) -- XWELL, Inc. (Nasdaq: XWEL) (“XWELL” or the “Company”), a leading provider of wellness solutions for people on the go, today announced it has been named the Official Wellness Spa of the Orlando Magic as part of a new multiyear partnership. The partnership reflects a significant milestone in XWELL’s strategic expansion beyond airports and into high-growth local markets – beginning with Florida.
“This partnership with the Orlando Magic represents a powerful opportunity to introduce our wellness offerings to a broader community,” said XWELL CEO Ezra Ernst. “Florida is a priority growth market for us, and we’re proud to partner with an organization that shares our dedication to physical and mental well-being. Together, we’ll help make wellness more accessible and top-of-mind for fans throughout the region.”
Building on its strong foundation in Orlando —where XWELL has long served wellness-minded travelers at its Xpres Spa in Orlando International Airport—this new collaboration allows XWELL to extend its reach into the broader community. It underscores the company’s expanding mission to liberate wellness beyond travel hubs and into daily life.
Through this partnership, XWELL will receive significant brand integration across the Magic’s digital and in-arena platforms, including LED signage during home games, sponsored sweepstakes, radio promotions, website and app placement, and exclusive activations at Magic Fan Fest events outside the Kia Center. The agreement also includes on-court contests, consumer giveaways, and a co-branded wellness event at a local XWELL spa location featuring appearances by Magic alumni, the Magic entertainment teams, and fan-favorite mascot STUFF.
“The Orlando Magic are thrilled to partner with XWELL, a brand continuing to grow in Central Florida,” said Magic Sr. Vice President of Global Partnerships J.T. McWalters. “As two organizations that place an emphasis on legendary customer service, this partnership is a natural fit. We can’t wait to share with our fans all that XWELL has to offer the Central Florida community.”
The partnership plays a key role in supporting XWELL’s business goals in Florida, where the company is focused on expanding its medspa footprint as well as building brand awareness and lasting connections with local consumers. Through high-visibility brand activations and community engagement, XWELL aims to strengthen customer acquisition and solidify its role as a leading wellness provider in the state – inside and outside the airport.
For Magic fans and the broader Orlando community, XWELL’s presence at Kia Center and in the local area reflects the shared commitment of both brands to the health and well-being of its fans, players, and staff. With a growing number of wellness spas and services available to Magic fans across Florida, XWELL is poised to help bring the same mindset of care, recovery, and resilience off the court and into everyday life.
XWELL and the Orlando Magic will launch their first co-branded campaign and sweepstakes this season, offering fans exclusive discounts, chances to win a year of spa treatments, and additional unique opportunities to come.
To learn more about XWELL’s services and locations, visit www.XWELL.com.
About XWELL, Inc. XWELL, Inc. (Nasdaq: XWEL) is a global wellness holding company that operates a portfolio of brands dedicated to health, beauty, and self-care, including Xpres Spa®, Naples Wax Center®, XpresCheck®, and HyperPointe™. With locations in airports and metropolitan areas across the country, XWELL is redefining the modern wellness experience through innovation, personalization, and accessibility.
About the Orlando Magic Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $30 million to local nonprofit community organizations over the last 35 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic was also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.
Forward-Looking Statements This press release may contain "forward-looking" statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These include statements preceded by, followed by or that otherwise include the words "believes," "expects," "anticipates," "estimates," "projects," "intends," "should," "seeks," "future," "continue," or the negative of such terms, or other comparable terminology. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements include, without limitation: the anticipated use of proceeds from the private placement. Forward-looking statements relating to expectations about future results or events are based upon information available to XWELL as of the date of this press release, and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Additional information concerning these and other risks is contained in the Company’s Annual Report on Form 10-K, as amended, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K, and otherSecurities and Exchange Commissionfilings. All subsequent written and oral forward-looking statements concerning XWELL, or other matters and attributable to XWELL or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. XWELL does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof.
What does the XWELL partnership with Orlando Magic include?
The partnership includes LED signage during home games, sponsored sweepstakes, radio promotions, website placement, on-court contests, and co-branded wellness events featuring Magic alumni and entertainment teams.
How will this partnership affect XWELL's (XWEL) business strategy?
This partnership supports XWELL's expansion beyond airports into local markets, particularly in Florida, helping to build brand awareness and strengthen customer acquisition in the region.
Where does XWELL currently operate in Orlando?
XWELL currently operates an Xpres Spa location at Orlando International Airport.
What promotions will be available to Orlando Magic fans through the XWELL partnership?
Fans will have access to exclusive discounts, chances to win a year of spa treatments, and other unique opportunities through co-branded campaigns and sweepstakes.
Who are the key executives involved in the XWELL-Orlando Magic partnership?
The key executives mentioned are XWELL CEO Ezra Ernst and Magic Sr. Vice President of Global Partnerships J.T. McWalters.
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