CLEAR, an Official TSA PreCheck® Enrollment Provider, Expands Enrollment and Renewal Options by Opening New Location at Mall of America®
Rhea-AI Summary
CLEAR (NYSE: YOU) announces the opening of a new TSA PreCheck® enrollment location at Mall of America® in Bloomington, Minnesota. This marks CLEAR's first non-airport location in Bloomington for TSA PreCheck services, adding to its 52 airport-based locations across the U.S. The facility, located on the mall's main floor, will operate Monday through Saturday (11 AM - 7 PM CT) and Sunday (11 AM - 6 PM CT), offering walk-in enrollment and renewal services. The expansion is part of CLEAR's strategy to extend its national TSA PreCheck enrollment footprint throughout 2024 and 2025, complementing existing services at select Staples stores nationwide.
Positive
- Expansion of service locations beyond airports, potentially increasing revenue streams
- Strategic partnership with North America's largest shopping complex, enhancing market presence
- No appointment necessary policy, potentially increasing customer accessibility
Negative
- None.
Insights
Opening a TSA PreCheck enrollment location at Mall of America represents a strategic expansion of CLEAR's service accessibility beyond airports. The move to North America's largest shopping complex, with its massive foot traffic of potential customers, could drive significant enrollment growth. By offering convenient non-airport locations, CLEAR is removing friction from the enrollment process and potentially capturing customers who might otherwise postpone signing up at busy airports.
The expansion aligns with CLEAR's growth strategy, complementing their existing 52 airport locations and Staples partnership. The extended operating hours and no-appointment-needed policy maximize accessibility. While this single location won't dramatically impact CLEAR's financials immediately, it demonstrates the company's commitment to expanding its serviceable market and diversifying revenue streams beyond its core airport business.
This strategic placement in Mall of America is more than just a new location - it's a blueprint for CLEAR's retail expansion strategy. The mall environment offers several advantages: consistent foot traffic, a relaxed shopping atmosphere conducive to service sign-ups and cross-pollination opportunities with travelers already in a spending mindset. The partnership also provides CLEAR with valuable brand exposure to Mall of America's millions of annual visitors.
The timing of this expansion, with plans extending through 2024 and 2025, suggests a methodical approach to building out a retail presence. While the immediate revenue impact may be modest, the long-term potential lies in establishing a scalable model for non-airport enrollment centers that could significantly reduce customer acquisition costs and expand CLEAR's market penetration.
New enrollment location offers convenient option for consumers to enroll or renew in TSA PreCheck
BLOOMINGTON, Minn. and NEW YORK, Dec. 12, 2024 (GLOBE NEWSWIRE) -- CLEAR (NYSE: YOU), an authorized TSA PreCheck® enrollment provider, continues to expand locations outside the airport environment to enroll and renew consumers in the Trusted Traveler program by opening a new location at Mall of America®, the largest shopping and entertainment complex in North America, located in Bloomington, Minnesota. This marks CLEAR’s first non-airport location in Bloomington, for TSA PreCheck enrollment and renewal services, complementing its 52 airport-based enrollment and renewal locations across the U.S. TSA PreCheck enrollment and renewal services through CLEAR are also available at select Staples stores nationwide.
The launch of this new enrollment location, located on the main floor of Mall of America, represents the ongoing expansion of CLEAR’s national TSA PreCheck enrollment footprint. Throughout 2024 and 2025, CLEAR will continue delivering convenience to consumers by launching additional locations and extended hours of operation for enrollment and renewals.
“TSA PreCheck with enrollment by CLEAR provides a fast and efficient travel experience,” said CLEAR CEO Caryn Seidman-Becker. “We’re excited to bring this trusted traveler program to Mall of America, North America’s largest shopping and entertainment hub. This new location is a win-win for travelers, delivering greater convenience with expanded enrollment options beyond the airport.”
“We are thrilled to partner with CLEAR to bring TSA PreCheck enrollment and renewal services to Mall of America,” said Jill Renslow, Chief Business Development & Marketing Officer at Mall of America. “As a premier destination for millions of visitors each year, we are always seeking innovative ways to provide added convenience and value to our guests. This collaboration allows travelers to take advantage of a trusted program in a unique, accessible location, making their travel journey even smoother.”
Hours of operation are Monday through Saturday from 11 a.m. CT to 7 p.m. CT and Sunday from 11 a.m. CT to 6 p.m. CT. No appointments necessary for enrollment or renewal services.
TSA PreCheck members benefit from the convenience of keeping shoes, belts and light jackets on through the airport security checkpoint, and keeping laptops and 3-1-1 compliant liquids in carry-on bags. Members typically get through security screening much faster, with about
New TSA PreCheck applicants can pre-enroll or find an enrollment location by visiting the authorized CLEAR’s authorized TSA PreCheck website, https://tsaprecheckbyclear.tsa.dhs.gov/. Most existing TSA PreCheck members can renew directly on the website, regardless of the provider they enrolled with originally.
A list of CLEAR enrollment locations for TSA PreCheck is included below, and on the CLEAR, TSA PreCheck website: https://tsaprecheckbyclear.tsa.dhs.gov/locations.
About TSA PreCheck®
TSA PreCheck is a Department of Homeland Security (DHS) Trusted Traveler program that allows enrolled travelers expedited screening through airport security. TSA PreCheck lanes are located at over 200 airports with nearly 100 airlines participating. Since TSA first launched the TSA PreCheck application program as a DHS Trusted Traveler Program for low-risk travelers in December 2013, active membership in the program has grown to more than 20 million members.
About CLEAR
CLEAR's mission is to create frictionless experiences. With over 27 million Members and a growing network of partners across the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether you are traveling, at the stadium, or on your phone, CLEAR connects you to the things that make you, you – making everyday experiences easier, more secure, and friction-free. CLEAR is committed to privacy done right. Members are always in control of their own information, and we never sell Member data. For more information, visit clearme.com.
About MALL OF AMERICA®
At 5.6 million square feet, Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants; Nickelodeon Universe, a 7-acre indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; and more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to MSP International Airport. Follow Mall of America on Facebook, Instagram, X, and TikTok. Listen to So Much More – a Mall of America podcast, on all major platforms or watch on YouTube. Download the Mall of America app from the App Store for iOS or Google Play for Android.
Forward-Looking Statements
This release may contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that any and such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties, and that actual results, developments and events may differ materially from those in the forward-looking statements as a result of various factors, including those described in the Company's filings within the Securities and Exchange Commission, including the sections titled "Risk Factors" in our Annual Report on Form 10- K. The Company disclaims any obligation to update any forward-looking statements contained herein.
CLEAR
media@clearme.com
This press release was published by a CLEAR® Verified individual.
FAQ
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