CLEAR, an Official TSA PreCheck® Enrollment Provider, Expands Enrollment and Renewal Options by Opening New Location at the Oculus, Westfield World Trade Center
Rhea-AI Summary
CLEAR (NYSE: YOU) has opened a new TSA PreCheck® enrollment and renewal location at the Oculus, Westfield World Trade Center in Lower Manhattan. This marks CLEAR's first non-airport location in Manhattan, complementing its 52 airport-based locations across the U.S. The facility operates Monday through Friday (8 AM - 7 PM ET) and weekends (10 AM - 5 PM ET), requiring no appointments.
The location offers convenient enrollment and renewal services for the Trusted Traveler program, with TSA PreCheck members enjoying expedited security screening benefits, including keeping shoes, belts, and light jackets on, and laptops in bags. About 99% of members experience wait times under 10 minutes at airport checkpoints nationwide.
Positive
- Expansion of service locations beyond airports, increasing accessibility and potential customer base
- Strategic location in a major transportation and shopping hub in Manhattan
- No appointment necessary for enrollment or renewal services
- Extended operating hours including weekends
Negative
- None.
Insights
The expansion of CLEAR's TSA PreCheck enrollment locations into non-airport venues represents an intelligent strategic move to capture market share in the trusted traveler services segment. The choice of the Oculus at Westfield World Trade Center is particularly strategic given its position as a major transit hub and shopping destination, potentially reaching thousands of daily commuters and visitors.
While this expansion demonstrates CLEAR's commitment to growth and accessibility, the direct revenue impact will likely be modest. The primary value lies in brand visibility and customer acquisition potential rather than immediate financial returns. The extended operating hours and no-appointment-necessary policy could help capture impulse sign-ups, but the overall impact on CLEAR's bottom line should be viewed as part of a longer-term growth strategy rather than a significant near-term revenue driver.
CLEAR's expansion beyond airports into high-traffic retail locations showcases an innovative approach to digital identity services distribution. The integration of TSA PreCheck enrollment capabilities in non-airport locations leverages CLEAR's existing technological infrastructure while reducing friction in the customer acquisition process.
The strategic placement in the Oculus demonstrates smart location-based service deployment, targeting areas where potential customers naturally congregate. This move aligns with broader industry trends of bringing security services closer to consumers through retail partnerships, similar to how mobile carriers operate through retail locations. However, this expansion, while positive for accessibility, represents an incremental rather than transformative development for CLEAR's business model.
New enrollment location offers convenient option for consumers to enroll or renew in TSA PreCheck
WASHINGTON and NEW YORK, Dec. 09, 2024 (GLOBE NEWSWIRE) -- CLEAR (NYSE: YOU), an authorized TSA PreCheck® enrollment provider, continues to expand locations outside the airport environment to enroll and renew consumers in the Trusted Traveler program by opening a new location at the Shops at the Oculus inside the Westfield World Trade Center. The Oculus at Westfield World Trade Center is a transportation hub and shopping destination in Lower Manhattan, New York City.
This marks CLEAR’s first non-airport location in Manhattan, for TSA PreCheck enrollment and renewal services, complementing its 52 airport-based enrollment and renewal locations across the U.S. TSA PreCheck enrollment and renewal services through CLEAR are also available at select Staples stores nationwide.
The launch of this new enrollment location, located on the main floor inside the mall, represents the ongoing expansion of CLEAR’s national TSA PreCheck enrollment footprint. Throughout 2024 and 2025, CLEAR will continue delivering convenience to consumers by launching additional locations and extended hours of operation for enrollment and renewals.
“TSA PreCheck enrollment through CLEAR provides a fast and efficient travel experience,” said CLEAR CEO Caryn Seidman-Becker. “We’re thrilled to bring this service to the iconic Oculus, a space that perfectly embodies innovation and connectivity. This new location marks an important step in making trusted traveler programs more accessible by offering travelers the convenience of enrollment outside the airport--meeting them where they live, work, and shop.”
“We’re excited to partner with CLEAR to bring TSA PreCheck enrollment and renewal services to the Shops at the Oculus at the Westfield World Trade Center,” said Marco Maldonado, General Manager of Westfield World Trade Center. “This collaboration adds a unique, practical amenity for our visitors, streamlining their travel preparations while highlighting the Oculus’ role as a dynamic, vibrant hub for transportation, commerce, and community in Lower Manhattan.”
Hours of operation are Monday through Friday from 8 a.m. ET to 7 p.m. ET; and Saturday and Sunday from 10 a.m. ET to 5 p.m. ET. No appointments necessary for enrollment or renewal services.
TSA PreCheck members benefit from the convenience of keeping shoes, belts and light jackets on through the airport security checkpoint, and keeping laptops and 3-1-1 compliant liquids in carry-on bags. Members typically get through security screening much faster, with about
New TSA PreCheck applicants can pre-enroll or find an enrollment location by visiting the authorized CLEAR’s authorized TSA PreCheck website, https://tsaprecheckbyclear.tsa.dhs.gov/. Most existing TSA PreCheck members can renew directly on the website, regardless of the provider they enrolled with originally.
A list of CLEAR enrollment locations for TSA PreCheck is included below, and on the CLEAR, TSA PreCheck website: https://tsaprecheckbyclear.tsa.dhs.gov/locations.
About TSA PreCheck®
TSA PreCheck is a Department of Homeland Security (DHS) Trusted Traveler program that allows enrolled travelers expedited screening through airport security. TSA PreCheck lanes are located at over 200 airports with nearly 100 airlines participating. Since TSA first launched the TSA PreCheck application program as a DHS Trusted Traveler Program for low-risk travelers in December 2013, active membership in the program has grown to more than 20 million members.
About CLEAR
CLEAR's mission is to create frictionless experiences. With over 27 million Members and a growing network of partners across the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether you are traveling, at the stadium, or on your phone, CLEAR connects you to the things that make you, you – making everyday experiences easier, more secure, and friction-free. CLEAR is committed to privacy done right. Members are always in control of their own information, and we never sell Member data. For more information, visit clearme.com.
Forward-Looking Statements
This release may contain statements that constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that any and such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties, and that actual results, developments and events may differ materially from those in the forward-looking statements as a result of various factors, including those described in the Company's filings within the Securities and Exchange Commission, including the sections titled "Risk Factors" in our Annual Report on Form 10- K. The Company disclaims any obligation to update any forward-looking statements contained herein.
CLEAR
media@clearme.com
This press release was published by a CLEAR® Verified individual.
FAQ
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