KFC® Answers the Call of Passionate Fans - Potato Wedges and Hot & Spicy Wings Make a Nationwide Comeback
Rhea-AI Summary
KFC (NYSE:YUM) announced the nationwide return of two fan-favorite menu items starting August 18, 2025: Potato Wedges and Hot & Spicy Wings. The Potato Wedges, discontinued in 2020, are making a comeback after five years of customer demand, while the Hot & Spicy Wings return after a two-year hiatus.
The company is launching several promotional deals, including a $20 Wings & Wedges Fan Favorites Box, $3.99 KFC Chicken Sandwich, and a digital-exclusive offer of 20 Wings for $20 starting September 4. The return of these items is part of KFC's "Kentucky Fried Comeback" strategy to reinvigorate the brand and respond to customer feedback.
Positive
- Strategic response to strong customer demand through product reintroduction
- Launch of multiple value-focused meal deals to drive sales
- Digital engagement strategy with exclusive app offers and rewards program
- Timing aligned with high-demand periods (back-to-school and football season)
Negative
- Limited-time availability of returning items ('while supplies last')
- Higher prices in certain regions (AK, HI, CA) and third-party platforms
News Market Reaction – YUM
On the day this news was published, YUM declined 0.01%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
After relentless fan demand, KFC gives the people what they want
For years, KFC has heard from fans clamoring for a chance to try their famous Potato Wedges again, through thousands of social media comments and petition signatures. When KFC fired up a surprise drop of wedges in the
Joining Potato Wedges in their long-awaited return are KFC's legendary Hot & Spicy Wings. The wings pair a spicy marinade with double hand-breading in KFC's signature Extra Crispy™ flour, offering just the right amount of kick in every satisfying crunch and pairing perfectly with the crispy-on-the-outside, fluffy-on-the-inside wedges. While wedges make a comeback after five years, wings make their triumphant return after nearly two years—both are available while supplies last, so get them while they're hot and crispy.
"Wedge-lovers, we heard you—and we agree it's been five long years without wedges. But the wait is over," said Catherine Tan-Gillespie, President, KFC
Customers can enjoy wedges on their own, substitute any side for wedges or try them in the new six-piece wings and wedges combo that comes with a medium drink*. Fry fans, don't fret—Secret Recipe Fries will still be available on KFC menus, for those who are "team fry."
As back-to-school routines kick in and football season heats up, KFC is serving up crave-worthy deals that bring big flavor without the big spend. Because no one does legendary taste for a legendary price like the Colonel. Whether it's fueling up the family or feeding a game-day crew, KFC's got you covered with meal deals to match the moment—and make the season finger lickin' good:
KFC Chicken Sandwich**: An Extra Crispy™ chicken breast filet on a toasted brioche bun, topped with pickles and the Colonel's real mayo or spicy mayo (deal available starting Aug. 18).$3.99 Wings & Wedges Fan Favorites Box***: Weeknight dinners just got easier—10 Hot & Spicy Wings, 12 KFC Chicken Nuggets, Potato Wedges, four biscuits and four dipping sauces, offering something for everyone in the family (deal available starting Aug. 18).$20 - 20 Wings for
****: Your game day group meal unlocked—starting Sept. 4 enjoy 20 Hot & Spicy Wings and four dipping sauces of your choice for just$20 (a KFC digital exclusive offer).$20 Tuesdays*****: KFC's popular deal continues—your choice of eight pieces of classic fried chicken or eight Original Recipe® Tenders for just$10 on Tuesday.$10
Download the KFC app and sign up for KFC Rewards****** to stay up to date on all offers and start to earn points on KFC orders to unlock free fried chicken—and don't sleep on your chance to get wings and wedges at KFC, available at KFCs nationwide while supplies last.
As KFC continues its comeback era and fights back to icon status, it asks its fans to continue to share thoughts and feedback on what they'd like to see from the brand moving forward (wedges, heard!).
*Prices and participation may vary, while supplies last. No substitutions.
**Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.
***Prices and participation may vary, whiles supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions. Offer includes 10 hot & spicy wings, 12 nuggets, 4 sauces, 4 biscuits and 2 ind. wedges.
****Only available on KFC.com or in the app for participating stores through the KFC Rewards account (before taxes, tips & fees). Offer must be redeemed prior to checkout. Customers responsible for all taxes, tips and fees. Cannot be combined with other offers. No cash value. Non-transferrable. Limit 1 per transaction.
*****Prices and participation may vary. Offer only available on 8 pc dark meat buckets OR 8pc tenders with 4 sauces purchased on Tuesdays. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra.
******KFC Rewards program only available with online orders at participating KFC restaurants within the 50 U.S. states. Account creation required.
About KFC
KFC Corporation, based in
Media Contact:
kfcusmedia@yum.com
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SOURCE KFC