PIZZA HUT® LAUNCHES NEW TV SPOT AND BRAND CAMPAIGN FEATURING "PETER ZAHUT" - THE ULTIMATE DELIVERY GUY WHO BRINGS THE GOOD TIMES - ALONGSIDE CHEESY BITES PIZZA & NEW RANCH LOVER'S FLIGHT

Rhea-AI Summary

Pizza Hut has launched a new brand campaign featuring 'Peter Zahut', the ultimate delivery character, debuting nationwide on March 26, 2025, with a special appearance during NCAA Sweet 16® on March 27. The campaign aims to emphasize the excitement and good times associated with Pizza Hut deliveries.

Alongside the campaign, the company is reintroducing the Cheesy Bites Pizza, featuring 28 cheese-filled, pull-apart bites around the crust. Pizza Hut is also launching the Ranch Lover's Flight, a new trio of dipping sauces including Chipotle Ranch, Ultimate Ranch, and Pepperoni Ranch flavors.

The -time offer includes a large one-topping Cheesy Bites Pizza with the Ranch Lover's Flight, available for delivery, carryout, or dine-in at participating locations nationwide.

Positive

• Launch of new marketing campaign during high-visibility NCAA Sweet 16® event
• Introduction of premium Ranch Lover's Flight product line
• Return of popular Cheesy Bites Pizza menu item

Negative

• time availability may impact sustained revenue potential
• New products restricted to participating locations only

News Market Reaction

+1.85%

1 alert

+1.85% News Effect

On the day this news was published, YUM gained 1.85%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Spot Debuts Alongside Latest Culinary Innovation with Signature Pizza Hut Flavors Designed to Dip and Dunk Just in Time for March Madness®

PLANO, Texas, March 26, 2025 /PRNewswire/ -- Some people bring the party. Others bring the pizza. Peter Zahut does both. Set to launch nationwide on March 26 and with a grand debut during the NCAA Sweet 16® on March 27, Peter Zahut kicks off Pizza Hut's latest brand campaign, embodying the energy and excitement that comes with every Pizza Hut order. Peter Zahut is the ultimate delivery legend who never shows up empty-handed. Whether he's dropping off a hot pizza or setting up the perfect alley-oop, Peter has a knack for making every moment bigger, better, and a lot more fun. He's not just delivering pizza—he's delivering the kind of good times that Pizza Hut is all about.

"This campaign is about more than just shining a spotlight on our great pizza; it's about spotlighting the good times and big and small moments of joy that come with adding pizza to any occasion," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "Just like our campaign, our latest culinary innovations are equally as fun. As we launch Cheesy Bites Pizza and the Ranch Lover's Flight, it's more than great pizza and dip. It's about letting basketball and pizza fans dip, dunk and have fun with our iconic Original Stuffed Crust® and bold flavors."

BIG FLAVORS TO MATCH THE BIG MOMENT
In addition to the new campaign, Pizza Hut is bringing back a fan-favorite menu item: Cheesy Bites Pizza. This pizza features 28 pull-apart, cheese-filled bites in place of a traditional crust—perfect for dipping, dunking, and sharing.

And for the first time ever, Pizza Hut is introducing The Ranch Lover's Flight*, a trio of bold, exclusive dipping sauces that take the dipping experience to the next level:

• Chipotle Ranch – Smoky and spicy with a bold kick
• Ultimate Ranch – Creamy and rich, the MVP of the bunch
• Pepperoni Ranch – A perfect blend of pepperoni flavors and ranch
• Pepperoni Ranch is flavored with signature pepperoni spices, flavors, and herbs (does not contain pepperoni).

"As we bring back Cheesy Bites Pizza, we wanted to take the dipping experience even further," said Rachel Antalek, Head of Food Innovation at Pizza Hut. "The Ranch Lover's Flight gives customers three unique ways to enjoy their pizza, making this the ultimate dip-and-dunk experience just in time for March Madness."

Starting today, customers can order a large one-topping Cheesy Bites Pizza and Ranch Lover's Flight for a limited time, available for delivery, carryout, or dine-in at participating Pizza Hut locations nationwide**.

Catch Peter Zahut's debut during the NCAA Sweet 16 and visit www.pizzahut.com to find your nearest location.

*Limited time only. Includes Ultimate Ranch, Chipotle Ranch & Pepperoni Ranch. Pepperoni Ranch is flavored with signature pepperoni spices, flavors, and herbs (does not contain pepperoni). No substitutions. Product availability, prices, & participation vary.

** Limited time only. Includes large 1 topping pizza & three ranch dips: Ultimate Ranch, Chipotle Ranch & Pepperoni Ranch. No substitutions. Additional charge for extra toppings & cheese. Pepperoni Ranch is flavored with signature pepperoni spices, flavors, and herbs (does not contain pepperoni). Product availability, prices & participation vary.

ABOUT PIZZA HUT®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and has been a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut made history with the first online food order. Today, Pizza Hut continues to lead in digital innovation, with over half of transactions worldwide coming from digital orders. The brand operates more than 19,500 restaurants in over 100 countries.

For more information, visit www.pizzahut.com, and stay updated by following Pizza Hut on Facebook, Twitter, Instagram, TikTok, and YouTube.

PRESS CONTACT
ALISON BROD MARKETING + COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

When will Pizza Hut's new Peter Zahut campaign launch for YUM stock investors?

The campaign launches nationwide on March 26, 2025, with a special debut during NCAA Sweet 16® on March 27, 2025.

What new products is Pizza Hut introducing alongside the campaign?

Pizza Hut is reintroducing Cheesy Bites Pizza and launching the new Ranch Lover's Flight, featuring three unique ranch dipping sauces.

What are the three flavors included in Pizza Hut's new Ranch Lover's Flight?

The Ranch Lover's Flight includes Chipotle Ranch, Ultimate Ranch, and Pepperoni Ranch flavors.

How many cheese-filled bites come with Pizza Hut's Cheesy Bites Pizza?

The Cheesy Bites Pizza features 28 pull-apart, cheese-filled bites in place of a traditional crust.