PIZZA HUT® REVAMPS WING WEDNESDAY® WITH NEW LIL' WINGS DEAL

Rhea-AI Summary

Pizza Hut (NYSE:YUM) relaunched its Wing Wednesday platform on October 15, 2025 with a limited-time Lil' Wings promotion: 20 Lil' Wings for $10 at participating locations through November 5, 2025. The campaign, called Wingfluencer, features content creator Brian Flatsworth sharing humorous corporate-style tips and short videos on LinkedIn to boost midweek engagement. Lil' Wings are described as crispy, snackable wings tossed in choice of sauce or rub, positioned for office lunches, snack breaks and dinners. The program ties marketing, social content and a price promotion to drive midweek traffic and trial.

New Wingfluencer Program Dropped Today Announces 20 for $10 Deal as Midweek Pick-Me-Up on LinkedIn

PLANO, Texas, Oct. 15, 2025 /PRNewswire/ -- Pizza Hut is giving fans a reason to look forward to Wednesdays with its revamped Wing Wednesday® platform. The program kicks off with a new deal designed to hook you up with 20 Lil' Wings for $10. To celebrate the new midweek declaration that Wednesdays should be a Wingsday, Pizza Hut drops a new campaign: Wingfluencer. Leaning into corporate culture and the slump many Americans report midweek, Pizza Hut's Wingfluencer program is designed to drop some joy, laughs and wingspiration to get through the week.

The middle of the week is tough and a bit lackluster, but office lunches, snack breaks and dinner plans don't have to be with Pizza Hut's new Lil' Wings. Lil' Wings are snackable, crispy, fried wings tossed in your favorite sauce or rub. Whether working through lunch or unwinding after hours, Pizza Hut is making Wednesdays better starting today through November 5 at participating locations.

"We wanted to give fans a reason to look forward to the middle of the week," said Melissa Friebe, Chief Marketing Officer at Pizza Hut. "With amazing, craveable wings at an unbeatable deal, Wing Wednesday is our way of inviting people to try just how good Lil' Wings are and enjoy a little midweek flavor boost they know Pizza Hut for."

Pizza Hut's new Wingfluencer, Brian Flatsworth, leverages corporate culture lingo to lend humorous corporate advice in videos and social commentary on LinkedIn. The Wingfluencer will start dropping "pro tips" on how wing lovers can maximize the return on lunches with Lil' Wings this week.

For more information about Pizza Hut and to explore the brand's offerings, visit www.pizzahut.com and follow the brand on social media on Facebook,X,Instagram,TikTok andYouTube.

About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

What is Pizza Hut's Wing Wednesday deal on October 15, 2025 (YUM)?

Pizza Hut launched a 20 Lil' Wings for $10 deal beginning October 15, 2025.

How long does the Pizza Hut Lil' Wings promotion run (YUM)?

The promotion runs through November 5, 2025 at participating locations.

Who is Pizza Hut's Wingfluencer for the Wing Wednesday campaign (YUM)?

The campaign features Brian Flatsworth creating LinkedIn videos and tips under the Wingfluencer persona.

Where can customers find Pizza Hut Wingfluencer content (YUM)?

Wingfluencer content and "pro tips" will appear on LinkedIn and Pizza Hut's social channels.

Are Pizza Hut Lil' Wings available in different flavors during the Wing Wednesday deal (YUM)?

Yes, Lil' Wings are offered tossed in your choice of sauce or rub as part of the promotion.