PIZZA HUT TEAMS UP WITH PEPSI® AND JOSH ALLEN TO REMIND FANS GAMEDAY STARTS WITH THE HUT

Rhea-AI Summary

Pizza Hut (NYSE:YUM) launched a national gameday campaign with Pepsi and quarterback Josh Allen, highlighting that “gameday starts with the Hut.” The promotion celebrates QBs at all levels and features the Pizza Hut Feeds QB sweepstakes offering a chance to win free pizza for life via Hut Rewards points.

Fans can enter at pizzahut.com/gamedaystartswithhut by uploading a “HUT” video and explanation. The campaign ties to limited-time offers: a $10 large 3-topping pizza, a Triple Treat Box Gameday Edition starting at $21.99 with an optional $2 2-liter Pepsi upgrade, and limited Flick Football pizza boxes.

Market Context

YUMC was up 1.2% in current peer data, while YUM’s tagged partnership history showed an average move...

Analysis

YUMC was up 1.2% in current peer data, while YUM’s tagged partnership history showed an average move of -0.63%. That comparison frames the campaign against mixed context; recent net selling is a risk to watch.

Key Figures

Large 3-topping pizza: $10 Triple Treat Box: $21.99 PEPSI upgrade: $2 +5 more

8 metrics

Large 3-topping pizza $10 Limited-time Pizza Hut promotion

Triple Treat Box $21.99 Starting price for GameDay Edition

PEPSI upgrade $2 2-liter PEPSI upgrade

Sweepstakes prizes 3 prizes Pizza Hut Feeds QB sweepstakes

Reward points per prize 1,000,000 Hut Rewards points Each sweepstakes prize

Prize ARV $10,800 each Advertised retail value of each prize

Sweepstakes end time 8:00 p.m. ET 10/24/26 Entry deadline

Entry limit 1 entry per person Sweepstakes rule

Previous Partnership Reports

3 past events · Latest: Feb 10 (Positive)

Same Type Pattern 3 events

Date	Event	Sentiment	24h Move	Catalyst
Feb 10	celebrity partnership	Positive	-0.0%	Heart-Shaped Pizza relaunch with Nick Carter and Howie Dorough partnership
Jan 07	celebrity partnership	Positive	-0.6%	Tom Brady campaign promoted Big New Yorker pizza and quarterback sweepstakes
Sep 30	celebrity partnership	Positive	-1.3%	Anderson .Paak collaboration supported Crafted Flatzz menu launch

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

All three tag-specific partnership announcements had negative 24-hour reactions, with an average move of -0.63%.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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• The national campaign launches with ad spots featuring Allen and Hutty, the brand mascot
• Pizza Hut is sponsoring QBs everywhere this season, offering a chance to win free pizza for
life from tailgate heroes to professional players whose gameday traditions always started
with the Hut
• Fans can enjoy two deals from the brand, including a $10 large 3-topping pizza and the first-
ever Triple Treat Box that can be upgraded with PEPSI designed for football season

PLANO, Texas, Aug. 25, 2026 /PRNewswire/ -- For generations, one word has kicked off every football play, from Hall of Famers to first graders in the backyard: "Hut." This season, Pizza Hut is setting the record straight on what really comes first and reminding fans everywhere that gameday starts with the Hut.

To spread the word, Pizza Hut has teamed up with PEPSI^® and quarterback Josh Allen, one of the game's most electrifying stars and one of the players saying "hut" more than almost anyone else on the field each week. The brand-new national campaign reminds fans that gameday starts with a HUT but is complete with a Triple Treat Box^® Gameday Edition that can be upgraded with a 2 liter of PEPSI for $2. Last year, Pizza Hut teamed up with the GOAT of QBs and this year, the brand is going bigger: celebrating every quarterback in America on and off the field who has ever called "Hut" on gameday*.

Whether the team's postgame meals were under a red roof or tailgate tables weren't complete without stuffed crust, fans of all ages had Pizza Hut at the center of game day traditions on and off the field. From pregame preparer to rec league captain to the friend who always hosts, Pizza Hut is thanking QBs for a lifetime of play calls with a chance to win free pizza for life**.

Fans can head to pizzahut.com/gamedaystartswithhut and upload a video of yourself saying "HUT" in action – snapping the ball, kicking off the watch party, whatever your version of the snap count looks like. Tell us in a few words why gameday starts with a HUT for you. 

The campaign coincides with three tailgate-ready additions to the Pizza Hut lineup, each available now at Pizza Hut restaurants nationwide:

• The Big Hut Deal***: A large pizza with three toppings, on your choice of Hut Crust, for just $10.
• The NEW Triple Treat Box GameDay Edition****: The first gameday-built box of its kind, featuring two pizzas, breadsticks, and cinnamon sticks starting at $21.99, and fans can upgrade with a 2 litre of PEPSI for $2. Enough to feed the whole crew from kickoff to overtime.
• Limited edition Flick Football pizza boxes: All medium and large pizzas will come in a box that includes an addition that can be cut out and turned into field goal posts - when two boxes are placed back-to-back, it creates an entire football field. Available while supplies last.

"Josh Allen is exactly the kind of quarterback we want in our corner on gameday," said Melissa Friebe, Chief Marketing Officer at Pizza Hut U.S. "He brings the energy, the personality and, of course, plenty of 'Huts' to the field. This season, we're bringing that same spirit to QBs everywhere – from the pros to the person who always calls the plays, runs the tailgate and makes sure the pizza gets there. Every gameday has a QB, and Pizza Hut is sponsoring them all."

Whether fans are hosting a backyard full of friends or holding down a folding chair solo, Pizza Hut is making sure the huddle always starts the same way: Pizza first.

The $10 Large 3-Topping Pizza and the new Triple Treat Box are available now for a limited time at participating Pizza Hut locations nationwide, in-restaurant, online and through the Pizza Hut app.

*PIZZA HUT FEEDS QB SWEEPSTAKES NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., 18+ and age of majority, who are Hut Rewards members. Ends 8:00 p.m. ET 10/24/26. Limit one (1) entry per person. Three (3) prizes available, each consisting of 1,000,000 Hut Crust Reward Points (ARV $10,800 each). Odds depend on eligible entries received. Void where prohibited. Official Rules: fooji.info/PizzaHutRules. Sponsor and Administrator: Fooji, Inc.

**Lifetime's worth of pizza to be awarded in 1,000,000 Hut Rewards points.

***Limited time offer at select participating locations only. Max 3 toppings. Additional charge for Original Stuffed Crust^®, Pan, or extra cheese/toppings. Product availability, prices & participation vary. Priced higher in some locations, including CA. Taxes, tip, and delivery fees not included. Exclusions apply.

****Limited time only. Includes 2 medium 1-topping pizzas. Additional charge for more than 1 pizza topping, Pan & extra cheese. Additional charge for select dessert options & cheese stick upgrade. Product availability (including special packaging), prices & participation vary. Priced higher in some locations, including CA. Taxes, tip & delivery fees not included. 

About Pizza Hut^® 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan^® and Original Stuffed Crust^® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards^®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.PepsiCo.com.

Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
pizza@abmc-us.com

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SOURCE Pizza Hut

FAQ

What is Pizza Hut’s 2026 gameday campaign with Pepsi and Josh Allen for YUM (NYSE:YUM)?

Pizza Hut’s 2026 gameday campaign pairs with Pepsi and quarterback Josh Allen to spotlight that “gameday starts with the Hut.” According to Pizza Hut, it targets football fans nationwide with themed ads, special value deals, and a sweepstakes granting a chance to win free pizza for life.

What Pizza Hut deals are included in the 2026 “Gameday Starts with the Hut” promotion for YUM?

The promotion features a $10 large 3-topping pizza and the new Triple Treat Box Gameday Edition. According to Pizza Hut, the box starts at $21.99 for two medium 1-topping pizzas, breadsticks and cinnamon sticks, with an optional 2-liter Pepsi upgrade for $2 at participating locations.

How does the Pizza Hut Feeds QB sweepstakes work and what can participants win in 2026?

The Pizza Hut Feeds QB sweepstakes offers Hut Rewards members a chance to win 1,000,000 points. According to Pizza Hut, three prizes (ARV $10,800 each) are available to eligible U.S. residents 18+ who enter once by 8:00 p.m. ET on October 24, 2026; no purchase is required.

What is in the Triple Treat Box Gameday Edition and when is it available from Pizza Hut (YUM)?

The Triple Treat Box Gameday Edition includes two medium 1-topping pizzas, breadsticks and cinnamon sticks. According to Pizza Hut, it starts at $21.99 for a limited time at participating U.S. locations, with extra charges for additional toppings, select desserts, cheese-stick upgrades and a $2 2-liter Pepsi add-on.

How can fans enter Pizza Hut’s “Gameday Starts with the Hut” contest featuring Josh Allen?

Fans enter by visiting pizzahut.com/gamedaystartswithhut and uploading a video of themselves saying “HUT” in action. According to Pizza Hut, entrants briefly explain why gameday starts with a HUT, and eligible submissions count as entries in the Pizza Hut Feeds QB sweepstakes, subject to official rules and limits.

Who can participate in Pizza Hut’s 2026 QB sweepstakes linked to the YUM loyalty program?

Participation is open to legal residents of the 50 U.S. and D.C. who are 18+ and Hut Rewards members. According to Pizza Hut, there is a limit of one entry per person, and the promotion is void where prohibited, with detailed eligibility in the official rules.

Are Pizza Hut’s $10 large 3-topping pizza and Triple Treat Box Gameday Edition nationwide for YUM?

Both offers are available at participating Pizza Hut locations nationwide for a limited time, but details vary. According to Pizza Hut, product availability, pricing, crust types, topping additions, taxes, tips and delivery fees differ by restaurant and may be higher in some markets, including California.