STOCK TITAN

Notifications

Limited Time Offer! Get Platinum at the Gold price until January 31, 2026!

Sign up now and unlock all premium features at an incredible discount.

Read more on the Pricing page

Race Into Flavor: KFC's Iconic Fill Ups Return Alongside Finger Lickin' Good Collab with F1® THE MOVIE

Rhea-AI Impact
(High)
Rhea-AI Sentiment
(Very Positive)
Tags
KFC is bringing back its popular Fill Ups meal deals nationwide at $7, featuring four different combo options: Three-Piece Tenders, One-Piece Fried Chicken, Two-Piece Fried Chicken, and Famous Bowl Fill Ups. Each Fill Up includes sides, pie poppers, and a medium drink. The relaunch is paired with a promotional partnership with F1® THE MOVIE, releasing June 27, where KFC serves as the exclusive quick-service restaurant partner. Additionally, KFC is introducing Mountain Dew Sweet Lightning Peaches & Cream Soda starting June 9, with an optional vanilla cream swirl, targeting the Gen Z and Millennial 'dirty soda' trend.
Loading...
Loading translation...

Positive

  • Reintroduction of popular Fill Ups meal deals at competitive $7 price point
  • Strategic partnership with F1® THE MOVIE as exclusive QSR partner
  • Launch of new Mountain Dew Sweet Lightning beverage targeting younger demographics
  • Multiple value meal options catering to different customer preferences

Negative

  • None.

News Market Reaction 1 Alert

-0.78% News Effect

On the day this news was published, YUM declined 0.78%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Plus – New Mountain Dew® Sweet Lightning® Peaches & Cream "Dirty" Soda Speeds into Summer

LOUISVILLE, Ky., June 5, 2025 /PRNewswire/ -- KFC® is kicking off summer with a full-throttle menu, bringing back its iconic meal deal, Fill Ups, in partnership with F1® THE MOVIE—making KFC drive-thrus the most desired pit stop of summer. The fan-favorite Fill Ups return nationwide with KFC's signature finger lickin' good flavor, in four crave-worthy combos that deliver a bounty of food for an unbeatable value—a complete meal all in one satisfying box for just $7*.

Whether you're a classic fried chicken-obsessed foodie, tender-thusiast or a Famous Bowl fan, there's a Fill Up to fuel your appetite:

  • Three-Piece Tenders Fill Up: Three juicy Original Recipe® Tenders with your choice of dipping sauce, paired with creamy mashed potatoes and gravy, a buttery biscuit, two pie poppers and a medium drink.
  • One-Piece Fried Chicken Fill Up: One fried chicken breast, in your choice of Original Recipe® or Extra Crispy™, creamy mashed potatoes and gravy, a buttery biscuit, two pie poppers and a medium drink.
  • Two-Piece Fried Chicken Fill Up: Two pieces of juicy fried chicken (drum and thigh), in your choice of Original Recipe® or Extra Crispy™, creamy mashed potatoes and gravy, a buttery biscuit, two pie poppers and a medium drink.
  • Famous Bowl Fill Up: The iconic KFC Famous Bowl served with two pie poppers and a medium drink.

"It's a really big deal that we're bringing back our Fill Ups—with four varieties of finger lickin' good meals that genuinely fill you up, for only $7," said Catherine Tan-Gillespie, President, KFC U.S. "It's box meals meets box office in our Kentucky Fried Collab with F1® THE MOVIE, so you can turn hunger for chicken into a victory lap this summer."

KFC is also shaking up its beverages this summer with the launch of the new Mountain Dew® Sweet Lightning®** Peaches & Cream Soda. Leaning into the viral dirty soda trend popular among Gen Z and Millennials, this bold new flavor hits restaurants starting June 9. For an extra twist, customers can add a vanilla cream swirl to elevate every sip.

Fill Up Four Ways at KFC and See F1® THE MOVIE
KFC is in the fast lane with F1® THE MOVIE, in theatres nationwide on June 27, as the exclusive quick service restaurant partner—making it the most finger lickin' good collab of the summer. "Box Box" TV creative celebrates KFC as a summer pit stop for fueling up with KFC Fill Ups.

Download the KFC app and keep an eye out for details on chances to win high-stakes fun this summer. Buckle up fried chicken fans, the race is on—fuel up with a KFC Fill Up starting today, and race to see F1® THE MOVIE in theatres starting June 27.  

*Prices and participation may vary, while supplies last. Prices higher in AK, HI, CA and third-party ordering websites. Tax, tip and fees extra. No substitutions.
**Mtn Dew® Sweet Lightning® is a registered trademark of PepsiCo, Inc.

About KFC
KFC Corporation, based in Louisville, Ky., has been serving up Finger Lickin' Good Original Recipe® fried chicken since 1952, including chicken on the bone, nuggets and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy chicken, KFC Famous Bowls®, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides. There are over 30,000 KFC restaurants in 150 countries and territories around the world. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information, visit www.kfc.com. Follow KFC on FacebookTwitterInstagram and TikTok

About F1® THE MOVIE
Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025.

Media Contact:
Lauren Leger
Lauren.leger@yum.com   
502-874-8100  

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/race-into-flavor-kfcs-iconic-fill-ups-return-alongside-finger-lickin-good-collab-with-f1-the-movie-302474300.html

SOURCE Kentucky Fried Chicken

FAQ

What are the four KFC Fill Up meal options available for $7?

The four Fill Up options are: Three-Piece Tenders Fill Up, One-Piece Fried Chicken Fill Up, Two-Piece Fried Chicken Fill Up, and Famous Bowl Fill Up, each including sides, pie poppers, and a medium drink.

When is KFC launching the new Mountain Dew Sweet Lightning Peaches & Cream Soda?

KFC is launching the new Mountain Dew Sweet Lightning Peaches & Cream Soda starting June 9, 2025.

What is included in KFC's partnership with F1® THE MOVIE?

KFC is the exclusive quick service restaurant partner for F1® THE MOVIE, featuring 'Box Box' TV creative promoting KFC Fill Ups, with the movie releasing in theaters on June 27, 2025.

How much do KFC Fill Ups cost and what's included?

KFC Fill Ups cost $7 each (prices may vary in AK, HI, CA) and include a main item (chicken or Famous Bowl), mashed potatoes and gravy, a biscuit, two pie poppers, and a medium drink.

What is the new 'dirty soda' option at KFC?

The new Mountain Dew Sweet Lightning Peaches & Cream Soda can be customized with a vanilla cream swirl, following the viral 'dirty soda' trend popular among Gen Z and Millennials.
Yum Brands

NYSE:YUM

YUM Rankings

YUM Latest News

YUM Latest SEC Filings

YUM Stock Data

39.72B
277.22M
0.15%
86.27%
2.58%
Restaurants
Retail-eating Places
Link
United States
LOUISVILLE