Zillow Group Inc Stock Price, News & Analysis

Zillow (NYSE: Z) launched Messaging on Oct. 28, 2025, a feature that lets buyers and co‑shoppers chat, share listings and keep conversations organized inside the Zillow app.

The Fall Launch also introduced Virtual Staging for Showcase listings, Zillow Home Loans verified pre‑approval, a closing dashboard built with Spruce, and Rentals AI Assist powered by EliseAI. Messaging and the listed tools are available now.

Zillow said these updates aim to reduce app‑hopping, speed the buyer journey from browsing to closing, and centralize search, financing and closing tools within one app.

Z (Zillow) published a list of 13 “boo-tiful” towns for Halloween lovers on Oct 23, 2025, pairing local culture with housing data. Each town entry includes a typical home value and typical monthly rent where available.

Highlights include Salem $607,354, Sleepy Hollow $975,045, New Orleans $238,620, and Independence, KS $110,198. The list mixes historic tourist cities and small towns known for festivals, walkability, or year-round spooky programming.

Zillow (NYSE:ZG) reports that lower mortgage rates and a stock market uptick helped sustain unusually strong fall housing activity on Oct. 20, 2025.

Key data: new listings rose 3% year-over-year in September after a 3% decline in August; total inventory is 14% higher than a year ago; pending sales fell 5.4% month-to-month (a smaller-than-typical September drop); buyer's markets rose from 6 to 15 of the 50 largest metros. National ZHVI is $364,891 (0.0% YoY) and 26.2% of listings show price cuts.

Zillow (ZG) reports rental affordability at a four-year high: a typical rental now requires 28.4% of median household income, down from 28.8% a year ago and below the 30% burden threshold. National observed rent (ZORI) is $1,979 with 2.3% YoY growth; multifamily rent growth eased to 1.7% YoY and single-family rent growth hit a record-low 3.2% YoY.

Landlord concessions reached a record September high of 37.3% of listings. Several Sun Belt and Mountain West metros posted falling apartment rents, led by Austin (-3.3% ZORI) and Denver (-2.1% ZORI). Builders finished more multifamily units in 2024 than any year in a half-century.

Zillow (NASDAQ:ZG) published an analysis (Oct 16, 2025) identifying U.S. metros where rentals under $1,000 remain common and where renting rooms is most affordable. Key findings:

• Wichita leads with 54% of apartment listings under $1,000; McAllen at just over 50%.
• Median room rent is ≤ $1,000 in 86 of the 100 largest U.S. metros.
• Typical apartment rent is up 37% since 2019 while mortgage costs are more than double 2019 levels.

Zillow (NYSE:ZG) introduced Zillow Pro, a unified, AI‑powered suite that combines Follow Up Boss, My Agent and Premium Agent Profiles to help agents capture opportunities and close more transactions.

Zillow Pro adds persistent agent branding across Zillow, real‑time consumer insights inside Follow Up Boss, AI‑powered follow‑up alerts, and an expanded My Agent relationship that covers an agent's full sphere. Initial market launches begin in early 2026 with nationwide availability targeted for mid‑2026. Zillow Preferred partner agents will receive Zillow Pro access at no additional cost through 2026.

Zillow (ZG) released its 2026 Home Trends Report on Oct. 15, 2025, analyzing millions of for-sale listings to identify rising design and safety features.

Key findings: color-drenched rooms mentions jumped 149%; reading nooks +48%; flood protection mentions +64% and elevated homes +26%; zero-energy-ready homes +70%; whole-home batteries +40%; EV charging +25%; wellness features +33%; spa bathrooms +22%; golf simulators and pickleball courts +25% each. Declines include juice stations -19% and marble sinks -15%.

Zillow (NYSE:ZG) and Esusu announced a partnership to expand rent payment reporting nationwide on Oct. 14, 2025. Beginning in November, any renter can have on-time rent payments reported to major credit bureaus for $20 per year after verifying lease details and payment method.

Zillow previously reported payments for more than 141,000 renters after launching free reporting in early 2024; Esusu reports an average +45 point credit-score gain and its users have unlocked over $30 billion in mortgages.

Zillow (NYSE:ZG) and Housing Connector announced they have helped 10,000 people secure stable housing through a national public‑private partnership using Zillow rentals technology and Housing Connector's platform.

The program now operates in 8 markets across 7 states and plans to expand to 15 markets and 30,000 people over the next three years. The partners cite an average annual cost of $1,000 per household versus an estimated $40,000 annual public system cost per unhoused individual.