Zillow Group Stock Price, News & Analysis

Zillow has launched new listing performance insights exclusively for Showcase listings, offering agents and sellers detailed analytics to track listing performance on America's most visited real estate platform. The feature provides comparative data on page views, saves, and shares against non-Showcase listings in the same area.

The tool enhances Zillow Showcase, an elevated listing experience that combines interactive media with agent branding. According to research, 75% of sellers prioritize agents with local market knowledge. Showcase listings have demonstrated faster sales and higher prices compared to standard listings.

Key features include:

• Location-based shopper activity tracking
• Downloadable performance reports for seller updates
• Comparative market analysis capabilities
• Seamless media ordering and integrated showing information

Zillow (ZG) has announced a significant partnership with NextHome to enhance real estate listing transparency and accessibility. NextHome, with its 600 offices and 6,000 agents nationwide, has agreed to align with Zillow's new listing access standards, which require all publicly marketed listings to be published on MLS within one day and distributed to Zillow and other MLS-fed platforms.

The initiative implements the National Association of Realtors Clear Cooperation policy, ensuring that listings marketed to any buyer must be available to all buyers. Listings not meeting these standards will be excluded from both Zillow and Trulia platforms. NextHome joins eXp in supporting this pro-consumer movement, which aims to eliminate hidden listings and create a more equitable real estate marketplace.

Zillow (ZG) has announced new listing transparency standards requiring that any property marketed to buyers must be available to all buyers through the Multiple Listing Service (MLS) and Zillow's platform. eXp Realty, the leading U.S. brokerage by transaction count, is the first to partner with Zillow in this initiative.

Under the new standards, which implement the National Association of Realtors Clear Cooperation policy, listings must be posted to the MLS within one day of public marketing. Listings not meeting these requirements will be excluded from both Zillow and Trulia platforms. The policy aims to ensure equitable access to real estate information and foster a more competitive housing market.

The partnership emphasizes maximum visibility for eXp listings on Zillow's platform, promoting transparency and open access to property information for all consumers and agents.

Stagwell (NASDAQ: STGW) has announced the launch of registration for SPORT BEACH 2025, its premier sports destination at the Cannes Lions International Festival of Creativity from June 16-19, 2025. The event features an expanded roster of notable athletes and media personalities including Erin Andrews, Sir Mo Farah, Chris Paul, Alex Rodriguez, George Russell, and Charissa Thompson.

The third annual event has secured partnerships with major brands including Business Insider, Diageo, La Fête Wine Company, LG Ad Solutions, Movember, Nielsen, Official AI, Qualcomm Technologies, STAPLE, TripleLift, and Zillow Group. Previously announced partners include Ad Results Media, The Athletic, Channel Factory, The Chicago Bulls, and others.

Ben Lyons, Emmy Award-winning Television Host, will serve as the 2025 Program Host. The event will feature exclusive programming including Business Insider's third annual CMO Insider Breakfast with founding sponsor Boston Consulting Group.

Zillow (ZG) has partnered with HomeServices of America to implement Zillow Showcase, an AI-powered listing experience. The collaboration, which began last fall, enhances listing visibility and performance on Zillow's platform.

Key performance metrics show that Showcase listings achieve 2% higher sale prices (approximately $9,000 more on average) and faster pending status within 14 days. The enhanced listings receive 81% more page views, 80% more saves, and 90% more shares compared to standard listings.

The platform features high-resolution scrolling images, room-by-room organization, and interactive floor plans. Agents using Showcase on over half their listings are securing 30% more listings than non-Showcase agents. Each listing receives dedicated email promotion featuring agent and brokerage branding.

Zillow has released its analysis of the best metro areas for buying and selling homes in spring 2025. The report highlights improved conditions for buyers nationwide, with over 1 million homes available in February - the highest inventory since pre-pandemic levels. Mortgage rates are at their yearly low, with homes typically taking three weeks to sell.

The top 5 buyers' markets include: Miami (60-day median market time), New Orleans (58 days, 42% inventory increase), Jacksonville (26.3% inventory increase), Tampa (31.9% price cuts), and Memphis ($1,228 typical mortgage payment).

The best sellers' markets are: Buffalo (12-day median market time, 56% above-list sales), San Jose (9-day market time, 7.6% value increase), San Francisco (44.4% above-list sales), Hartford (7-day market time), and Boston (8-day market time, 40.4% above-list sales).

Zillow's latest research reveals that homes featuring nature-inspired design elements command significant price premiums in today's market. Organic modernism has emerged as a dominant trend, with specific features driving higher sale prices:

Properties with soapstone countertops sell for a 3.5% premium ($12,500 on a typical U.S. home), while white oak floors add 3.2%, and Venetian plaster walls contribute 3.0% to the sale price. The study also highlights the continued importance of outdoor living spaces, with features like outdoor showers (2.8% premium), outdoor kitchens (2.2%), and bluestone patios (2.2%) boosting home values.

The analysis, based on over 2 million home listings in 2024, examined more than 350 listing keywords. Notably, soapstone outperforms quartz countertops (3.5% vs 2.6%), and wet rooms command a 3.3% premium compared to spa-inspired bathrooms at 0.6%.

Zillow research reveals significant financial losses for home sellers who opt out of Multiple Listing Service (MLS), with disproportionate impact on communities of color. During 2023-2024, off-MLS sellers collectively lost over $1 billion, with average losses of $5,000 per sale (1.5% less than MLS-listed homes).

The impact is particularly severe in communities of color, where off-MLS homes sold for 3.2% less than MLS-listed properties, compared to 1.2% in majority white neighborhoods. This translates to losses of $9,850 per home in communities of color versus $3,700 in majority white areas.

Hispanic neighborhoods face the highest impact, with off-MLS listings selling for 4% less ($13,730 difference). Survey data shows 74% of Hispanic and 73% of Black sellers were recommended private listings by agents, compared to 24% of white sellers. The current market shows 26% fewer homes available than pre-pandemic levels.

Zillow's latest market report reveals a shifting housing landscape in February 2025, with 1.04 million homes available - the highest February inventory since 2020 and 15% above last year. Despite new listings dropping 5% year-over-year, the market shows signs of increased buyer advantage.

Home value growth has slowed to a 2.1% year-over-year increase, marking the lowest February growth since 2012. Properties now spend approximately 23 days on the market before pending sale, six days longer than last year. Declining mortgage rates, reaching December-level lows, could stimulate both buyer and seller activity.

The market currently shows no clear advantage for either buyers or sellers nationally, a situation last seen in February 2019. Pending listings have decreased by 8% compared to last year but remain 10% above pre-pandemic levels. The rental market is experiencing a notable shift, with multifamily rent growth outpacing single-family homes for the first time since June 2024.