Zillow Zeitgeist 2025: How America searched for homes this year

Rhea-AI Summary

Zillow (NYSE:Z) released the Zillow Zeitgeist 2025, a review of aggregated Zillow search activity across calendar year 2025 that highlights shifts in U.S. home‑search behavior.

Key findings: Americans favored lifestyle over luxury, with increased searches for waterfront (lake, dock, river, beach), outdoor living (pool, patio, yard), and flexible spaces (ADU, guest house, casita). Interest in high‑end terms like mansion and luxury cooled while searches for comfort features (fireplace, garden, fenced yard) and privacy (gated, fenced) rose. The report also maps distinct state and regional search patterns.

Market Reality Check

$65.61 Last Close

Volume Volume 3,669,557 vs 20-day average 2,598,414 (relative volume 1.41). normal

Technical Price 70.07 is trading below the 200-day moving average of 73.93 before this news.

Peers on Argus

Z shares were up 2.47% with above-average volume. Close peer ZG gained 3.07%, while other internet content peers like NBIS (+1.73%), PINS (+0.70%) and TME (+1.08%) also rose, but BIDU slipped 0.16%, suggesting a mixed but generally positive peer backdrop rather than a unified sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 15	Lifestyle rankings	Neutral	-8.5%	Holiday-themed town ranking content with affordability tool highlight.
Dec 11	Research insight	Neutral	+0.3%	Analysis of mortgage rate-shopping behavior and potential borrower savings.
Dec 10	Marketing campaign	Positive	+1.3%	Relaunch of AI-driven seasonal "Santa’s House" Showcase experience.
Dec 04	Housing outlook	Positive	-0.8%	Economists’ forecast for modest 2026 housing market rebound and sales growth.
Dec 02	Conference appearance	Positive	+5.4%	Announcement of CEO fireside chat at major technology investor conference.

Pattern Detected

Recent news has been heavily marketing- and research-focused, with mixed price reactions. Some seemingly light consumer content corresponded with sizable moves, while other thematic or data-driven releases saw only modest changes, indicating sentiment can diverge from the surface tone of Zillow’s lifestyle and housing insights pieces.

Recent Company History

Over the past few weeks, Zillow has issued a series of brand and research updates, from festive town rankings on Dec 15 and mortgage rate-shopping analysis on Dec 11 to the seasonal "Santa’s House" showcase on Dec 10. Earlier in December, economists outlined a 2026 housing outlook and the company flagged a Barclays conference appearance on Dec 11. Today’s Zillow Zeitgeist home-search trends fit into this pattern of insight-led, consumer- and market-behavior storytelling rather than hard operational updates.

Market Pulse Summary

This announcement highlights Zillow’s 2025 Zeitgeist, showing buyers gravitating toward waterfront access, adaptable floor plans and everyday comforts over pure luxury. It reinforces Zillow’s role as a data-rich observer of shifting U.S. housing preferences, complementing other recent research and marketing initiatives. Investors may watch how such insights support engagement across Rentals, Residential and Mortgages segments, and how trends toward flexible, lifestyle-focused homes intersect with broader housing market conditions.

Key Terms

fee simple financial

"Hawaii: Fee simple searches reflected buyers navigating the state's ownership structure."

The most complete form of private real estate ownership, where an owner holds virtually unlimited rights to use, sell, lease, or mortgage a property indefinitely, subject only to government rules like zoning and taxes. For investors, fee simple is like owning a car outright rather than leasing: it gives long-term control and flexibility to generate income or capital gains, making the asset easier to value, finance, or transfer.

AI-generated analysis. Not financial advice.

Waterfront searches climbed, flexible spaces gained momentum and comfort replaced luxury in the 2025 review of U.S. home-search behavior

SEATTLE, Dec. 17, 2025 /PRNewswire/ -- Lifestyle over luxury: That's the defining theme of Americans' home-search behavior in 2025. The insight comes from the 2025 Zillow Zeitgeist^SM, an annual review of how Americans searched for homes. This year's search trends find home shoppers gravitating toward adaptable spaces and attainable comforts.

Search behavior in 2025 shifted away from square footage and high-end features toward homes that support lifestyles. Americans searched more often for proximity to water, flexible layouts that accommodate family needs and small comforts that make a home feel functional and personal.

"2025 was the year people stopped searching for more home and started searching for more meaning at home," said Amanda Pendleton, Zillow's home trends expert. "Across the country, buyers want homes that can flex for family, offer access to nature and deliver small daily comforts that make life feel easier and more joyful."

National trends that defined 2025
Drawn from millions of natural-language searches on Zillow in 2025, these trends capture the features and amenities shoppers asked for in their own words.

• Lifestyle over layout: Searches for outdoor and experience-driven features grew sharply. Interest in pool, patio, yard and view rose year over year, showing strong demand for livability over square footage.
• Water is winning: Searches for lake, dock, river, waterfront and beach rose in 2025. Even states that historically showed little waterfront interest, like Mississippi, Montana and Oklahoma, saw notable spikes.
• Multi-use homes gained traction: Searches for ADU, guest house, casita and in-law suite grew, reflecting demand for multigenerational living, rental income potential and flexible floor plans.
• Comfort edged out luxury: Searches tied to high-end living, including mansion, luxury and acreage, cooled from 2024. Interest rose in fireplaces, garden and fenced yard, suggesting buyers want warmth, practicality and everyday comfort.
• A search for calm and control: Searches for gated, fenced yard and garden increased as buyers prioritized privacy, security and peaceful surroundings.

How searches shifted from 2024

• From home type to lifestyle: Top 2024 searches like ranch, duplex, cabin and acreage fell behind rising interest in pool, lake and waterfront.
• From utility to experience: View, patio, gym and beach grew faster than garage or land.
• From fixed to flexible: ADU and guest house rose while duplex declined slightly.
• From rustic to serene: Cabin and farm lost ground to lake and backyard-focused terms as shoppers favored nature with convenience.

State and regional highlights
Zillow Zeitgeist also highlights how local preferences shape home-shopping behavior, revealing the unique search terms that define each state's version of the perfect home.

Unique state standouts

• Alaska: Hangar and four-plex searches reflect aviation lifestyles and practical multifamily needs.
• New Mexico: Adobe remained a top search, underscoring deep appreciation for regional architecture.
• Michigan: Land contract searches highlight unique local financing traditions.
• New York and New Jersey: Mother-daughter homes remained popular for multigenerational living.
• Arizona: RV gate and casita searches showed strong interest in flexible Southwestern home styles.
• Hawaii: Fee simple searches reflected buyers navigating the state's ownership structure.

Regional patterns

• Southwest: Strong clusters of ADU, casita, guest house and solar.
• Mountain West: Continued interest in ranch, horses, river and acreage.
• Coastal states: Beach, oceanfront, dock, balcony and gated community dominated.
• Heartland: Barndominium, pole barn and acreage searches grew across Texas, Oklahoma, Missouri and Kentucky.
• Pacific Northwest: ADU, modern, view, yard and waterfront remained common.

To see more trends, users can explore these search patterns at both the national and state levels here.

Methodology
Zillow Zeitgeist analyzes aggregated search activity on Zillow across calendar year 2025, surfacing national themes and state‑level patterns from commonly searched keywords and year‑over‑year shifts. The 2025 narrative and thematic framing derive from this search dataset and creative synthesis developed for press and owned channels.

About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated real estate professionals, and easier buying, selling, financing, and renting experiences.

Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.

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SOURCE Zillow

FAQ

What are the top national search trends in Zillow Zeitgeist 2025 for Z?

Top trends include waterfront searches, outdoor living (pool, patio, yard), and multi‑use homes like ADU and guest house.

When did Zillow analyze the search data for the 2025 Zeitgeist (Z)?

Zillow analyzed aggregated search activity across the calendar year 2025.

How did searches for luxury homes change in Zillow Zeitgeist 2025 for Z?

Searches tied to high‑end terms such as mansion and luxury cooled in 2025 versus 2024.

Which flexible‑space terms grew in Zillow Zeitgeist 2025 for Z and what do they imply?

Searches for ADU, guest house, casita, in‑law suite rose, implying demand for multigenerational options and rental or flexible living space.

What regional search patterns did Zillow Zeitgeist 2025 highlight for Z?

Examples: Southwest (ADU, casita, solar), Coastal (beach, dock, oceanfront), Heartland (barndominium, pole barn, acreage).

Where can investors or users view more Zillow Zeitgeist 2025 search patterns for Z?

Zillow says users can explore national and state search patterns on Zillow's site and Zeitgeist pages for 2025.