Santa's House is back on Zillow with bold new holiday looks
Rhea-AI Summary
Zillow (NYSE: Z) relaunched its seasonal "Santa's House" Showcase listing on Dec 10, 2025, featuring five new virtual staging themes — Icicle Dream, Gingerbread House, Tinsel Town, Nordic Scandinavian and Midnight Magic — driven by Zillow's Virtual Staging AI and a new SkyTour view. The off-market North Pole cabin has received more than 3 million views and a special Zestimate of $1,207,345, up about 0.1% year-over-year. The Showcase experience highlights interactive floor plans, room-by-room photo organization, a self-rotating carousel and the ability to "Stage This Space" on web.
Zillow says Showcase listings attract 70% more page views, saves and shares versus non-Showcase listings.
Positive
- 3M+ total views for Santa's House
- Special Zestimate of $1,207,345 for the property
- Showcase listings attract 70% more page views, saves and shares
- Launch of Virtual Staging AI with 5 themed looks on Showcase
- New SkyTour exterior drone-like view added to Showcase
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
Z +2.73% outperformed mixed peers: ZG +3.36%, PINS +1.04%, while NBIS and BIDU declined and TME was slightly negative, suggesting a more company-specific move than a broad sector swing.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 04 | Housing outlook report | Positive | -0.8% | Forecasts modest 2026 housing rebound with improved affordability and sales. |
| Dec 02 | Conference presentation | Neutral | +5.4% | CEO scheduled for Barclays technology conference fireside chat for investors. |
| Nov 24 | AI conference appearance | Neutral | +3.1% | CFO to present at UBS Global Technology and AI Conference 2025. |
| Nov 24 | Buyer discount analysis | Neutral | +0.9% | Data on record listing discounts and price cuts across major U.S. metros. |
| Nov 20 | Segregation study | Negative | -1.8% | Study showing private listings more common in majority‑white neighborhoods. |
Recent company news and thought-leadership pieces have generally seen price moves that align with the news tone, with only one notable divergence.
Over the past few weeks, Zillow has focused on market insights and investor visibility. On Nov 20, it highlighted how private listings can reinforce segregation. On Nov 24, it analyzed record price cuts for buyers, and on the same day announced participation in the UBS Global Technology and AI Conference. A Dec 2 Barclays conference appearance and a Dec 4 2026 housing outlook rounded out a steady stream of data-driven and investor-focused communications leading into this holiday-themed product experience.
Market Pulse Summary
This announcement centers on a holiday-themed experience that highlights Zillow’s Virtual Staging AI and Showcase listing capabilities. It stresses engagement around Santa’s House, now valued at $1,207,345, and notes that Showcase listings can attract 70% more page views, saves and shares than similar listings. In context with recent housing research and conference participation, the news underscores Zillow’s focus on product differentiation and user engagement rather than altering financial guidance.
AI-generated analysis. Not financial advice.
Yes, Santa has restyled his iconic North Pole cabin and no, he did not hold back — take the tour and check out every new style
From a candy-striped Gingerbread House makeover to a shimmering Tinsel Town den, Santa's House is back with bold, enchanting new styles. Visitors can step inside the cabin and see how Santa, Mrs. Claus and the elves might celebrate the season surrounded by Scandinavian-style natural wood or in a frosty, icy chill zone.
"Santa loves sharing his home so families everywhere can experience the magic of the season, and this year he's taken it to a whole new level," said Amanda Pendleton, Zillow's home trends expert. "For the first time, he's allowing virtual visitors to transform his iconic home into a variety of whimsical holiday themes. It's Santa's way of inviting families to play, explore and reimagine the North Pole cabin in their own style. That's the charm of Virtual Staging: It turns a home into a canvas for imagination and fun."
This year's experience takes inspiration from Zillow's Virtual Staging AI, offering families 5 new designs to explore inside Santa's House. By tapping "Stage This Space," visitors can choose a themed look and see the room transform, switching easily between the original photos and the newly styled versions as they tour the cabin. This virtual staging experience is available on web only.
Step inside Santa's boldly reimagined cabin
Select rooms in Santa's House have been redone in a different theme, showcasing the wide creative range that staging can inspire. New looks for 2025 include:
- Icicle Dream: Frosted finishes, icy tones and modern winter elegance. Santa describes it as his "chill zone."
- Gingerbread House: A candy-coated theme for which peppermint stripes, gumdrops and frosting trims all made the final cut. Santa has shown no restraint.
- Tinsel Town: Vintage holiday glamour with metallic ornaments and Mid-Century Mod sparkle. Santa calls it "tasteful." Opinions may vary.
- Nordic Scandinavian: A minimalist, hygge-inspired retreat with cozy textures and natural wood. One of Santa's calmer choices.
- Midnight Magic: Deep navy walls, gold accents and celestial details conjure a moody, magical vibe. Santa describes it as his "statement room."
These interpretations are available for Santa's House only, but they're grounded in the real Virtual Staging experience available on Zillow Showcase℠ listings. Home shoppers can tap Stage This Space, explore design styles like Modern or Scandinavian and instantly see a room reimagined without losing sight of the real space. The tool is meant to help buyers picture their personal style in a home — although they'd probably choose fewer gumdrops than Santa.
Santa uses Zillow Showcase to highlight his magical North Pole cabin
One of Zillow's most visited off-market homes, with more than 3 millions views, Santa's House is now worth
Santa's House is featured as a Showcase listing on Zillow, using the same advanced technology that sellers and agents rely on to highlight a home's best features. Showcase listings provide potential buyers with a richer, more immersive experience, allowing them to explore the home virtually before stepping inside. Key features include:
- Immersive interactive floor plans and virtual tours
- A highlighted floor-plan overlay that connects each photo to a location in the home
- The appearance of the floor plan on a map, so buyers can view the home's position on the lot
- Lead image recommendations based on features that buyers are seeking
- Room-by-room photo organization to help buyers easily navigate through the space
- A self-rotating, high-resolution photo carousel that highlights the home's most striking visuals
And new for 2025, SkyTour and Virtual Staging on Showcase listings give shoppers more control over how they explore a listing, from piloting a drone-like exterior view to instantly restyling rooms and seeing a home's potential in seconds.
This technology gives visitors to Santa's House a much better sense of its layout as well as an easier way to navigate the cabin remotely without a trek to the North Pole. It gives true believers an enchanting yet realistic look inside the Clauses' magical world. Mr. Claus might not be selling his place anytime soon, but if he were, he knows that Showcase listings on Zillow are more than just cutting edge. Featured homes attract
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
1 All claims are based on the data available here. |
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SOURCE Zillow
FAQ
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