High Roller Technologies Plans Sports Betting Expansion; Inks Letter of Intent with Altenar to Power Fully Managed B2B Sportsbook Platform

Rhea-AI Summary

High Roller Technologies (NYSE: ROLR) announced on January 8, 2026 that it has signed a non-binding Letter of Intent with Altenar to negotiate a definitive Software Services & Support Agreement for a fully managed B2B sportsbook solution.

The contemplated scope includes SaaS sportsbook licensing, API integration, hosting and monitoring, odds compilation and risk management, ongoing updates, and 24/7 technical support. The LOI is non-binding and no assurance was provided that a definitive agreement, regulatory approvals, successful integration, or a launch will occur.

Positive

• LOI with Altenar to pursue a fully managed B2B sportsbook
• Contemplated services include SaaS, API integration, hosting, and risk management
• Altenar proposes 24/7 support and monitoring to aid operational reliability
• Expands High Roller product suite into sports betting on licensed sites

Negative

• LOI is non-binding; no assurance a definitive agreement will be executed
• Launch depends on regulatory approvals and successful technical integration
• Planned relationship remains subject to negotiation and satisfaction of conditions

Key Figures

Support coverage 24/7 support Altenar’s fully managed sportsbook services

Market Reality Check

$2.63 Last Close

Volume Volume 126,856 is 2.06x the 20-day average of 61,666, signaling elevated interest ahead of the sportsbook LOI. high

Technical Shares trade slightly below the 200-day MA at 2.64, despite the strategic sportsbook expansion announcement.

Peers on Argus

ROLR is up 1.56% with multiple gambling peers also green (e.g., LTRY +7.87%, BRAG +3.08%, CDROW +7.3%, INSE +1.73%), but scanner data does not flag a coordinated sector momentum move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 04	Leadership appointments	Positive	-6.8%	Promoted CMO and new Director of Marketing to drive brand and growth.
Nov 19	Investor conference	Positive	-1.4%	Management participation in Benchmark conference to discuss 2026 growth plans.
Nov 12	COO appointment	Positive	-0.4%	Named experienced gaming executive as COO, prior COO moved to advisory role.
Nov 11	Q3 2025 earnings	Positive	-2.3%	First quarterly profit as public company with positive net income and EBITDA.
Oct 29	Investor conference	Positive	+3.0%	Presentation at Spartan Capital conference outlining milestones and developments.

Pattern Detected

Recent history shows largely positive corporate news often followed by negative short-term price reactions, with only one of five events aligning positively.

Recent Company History

Over the last few months, High Roller reported its first quarterly profit with Q3 2025 revenue of $6.3M and positive net income, yet the stock fell 2.29% the next day. Leadership upgrades, including appointing a new COO and strengthening the marketing team, also saw modest to sharp declines of up to 6.79%. Investor-focused conferences sometimes helped; the Spartan Capital event coincided with a 2.97% gain. Against this backdrop, today’s LOI-driven sportsbook expansion fits an ongoing growth and diversification narrative.

Regulatory & Risk Context

Active S-3 Shelf Registration 2025-11-12

$150,000,000 registered capacity

An effective Form S-3 shelf filed on 2025-11-12 registers up to $150,000,000 of securities for potential future issuance, providing the company with flexible access to capital via underwritten, agented, or direct offerings, subject to I.B.6 one-third float sale limits.

Market Pulse Summary

The stock dropped -13.5% in the session following this news. A negative reaction despite expansion news fits a pattern where prior positive updates, including first-time profitability and leadership hires, preceded short-term share price declines. The Altenar LOI is non-binding and explicitly subject to definitive agreements and approvals, which may temper enthusiasm. An active $150,000,000 shelf registration also provides ample capacity for future capital raises, which can weigh on sentiment during growth initiatives.

Key Terms

letter of intent regulatory

"has inked a non-binding Letter of Intent (“LOI”) with Altenar"

A letter of intent is a document that shows an agreement in principle between parties to work towards a future deal or transaction. It outlines their intentions and key terms, acting like a roadmap before a formal contract is signed. For investors, it signals serious interest and helps clarify expectations early in the process.

software services & support agreement technical

"to finalize and execute a definitive Software Services & Support Agreement"

A software services & support agreement is a contract in which a software vendor commits to ongoing maintenance, updates, bug fixes, security patches and technical help for users of its software. For investors, these agreements matter because they often produce steady, recurring revenue, strengthen customer retention and make future costs and cash flows easier to predict—think of it like a service plan that keeps a product working and reduces surprise expenses.

saas technical

"The sportsbook solution would include: SaaS licensing and access"

SaaS, or Software as a Service, is a way of delivering computer programs over the internet, allowing users to access and use them through a web browser without needing to install or maintain the software themselves. For investors, it highlights a business model where companies generate recurring revenue by providing ongoing access to their software, often leading to predictable income and growth potential.

api integration technical

"API integration into High Roller’s platform"

API integration is the technical connection that lets different software systems automatically share data and perform actions with each other, like a translator or bridge that lets two apps talk and work together. For investors, it matters because good integrations can speed operations, improve customer experiences, enable new products or partnerships, and reduce manual work — all of which can affect costs, growth and competitive position.

risk management technical

"Risk management services, including odds compilation and fraud control"

Risk management is the ongoing process of identifying potential events or conditions that could reduce an investment’s value, measuring how likely and how severe those losses could be, and putting controls in place to limit harm—like spreading money across different assets, setting loss limits, or buying insurance. For investors it matters because it turns uncertainty into a manageable plan, helping preserve capital and steady returns much like a seatbelt or a spare tire reduces the downside of unexpected problems.

AI-generated analysis. Not financial advice.

Las Vegas, Nevada, Jan. 08, 2026 (GLOBE NEWSWIRE) -- High Roller Technologies, Inc. (“High Roller”) (NYSE: ROLR), operator of the award-winning, premium online casino brands High Roller and Fruta, plans to expand its sports betting presence and has inked a non-binding Letter of Intent (“LOI”) with Altenar Software Limited (“Altenar”) to finalize and execute a definitive Software Services & Support Agreement (“SSSA”) in which Altenar would provide High Roller with a fully managed B2B sports betting software solution for use on High Roller’s licensed sports betting websites.

“The addition of sportsbook to our product suite through Altenar offers us the opportunity to rapidly expand High Roller’s market position,” said Seth Young, CEO of High Roller Technologies Ltd. “Altenar’s platform, risk management services, and 24/7 support model align with our goal to deliver a reliable and scalable user experience as we pursue the regulatory pathways and technical milestones required for launch.”

“We are excited to be working with High Roller and its team,” said Matthew Ferrara, Sales Manager, North America, of Altenar. “High Roller brings extensive customer reach, with proven delivery and execution across multiple online gaming brands, which are key elements that strongly support the anticipated partnering economics of our relationship. We look forward to working closely with the team in support of a successful integration and a timely launch.”

Proposed Scope of Services under a Definitive Agreement

Altenar would deliver a comprehensive sportsbook betting solution including sportsbook software, integration, hosting, risk management, and support services. Subject to final definitive documentation, the contemplated sportsbook solution would include:

• SaaS licensing and access to Altenar’s sportsbook software
• API integration into High Roller’s platform
• Hosting, system monitoring, and technical support
• Risk management services, including odds compilation and fraud control
• Ongoing software updates, upgrades, and maintenance
• Support services, including 24/7 handling of critical incidents
  
  

Important Notice Regarding the Letter of Intent

This press release describes a LOI and the Parties’ intention to negotiate and execute definitive documentation. No assurance can be given that a definitive agreement will be executed or that the Parties will successfully complete integration, obtain required approvals, or launch any platform. Unless and until a definitive agreement is executed, the described business relationship remains subject to negotiation and satisfaction of conditions.

About High Roller Technologies, Inc.

High Roller Technologies, Inc. is a leading global online gaming operator known for its innovative casino brands, High Roller and Fruta, listed under the ticker ROLR on the NYSE. The Company delivers a cutting-edge real-money online casino platform that is intuitive and user-friendly. With a diverse portfolio of over 6,000 premium games from more than 90 leading game providers, High Roller Technologies serves a global customer base, offering an immersive and engaging gaming experience in the rapidly expanding multi-billion iGaming industry. The online casino features enhanced search engine optimization, machine learning, seamless direct API integrations, faster load times, and superior scalability.

As an award-winning operator, High Roller Technologies continues to redefine the future of online gaming through innovation, performance, and a commitment to excellence. For more information, please visit the High Roller Technologies, Inc. investor relations website, X, Facebook, and LinkedIn pages.

About Altenar Software

Altenar provides a highly comprehensive and fully managed sportsbook solution to many of the leading brands across the globe. Its award winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience. Built on many years of experience, Altenar’s sportsbook solution provides a vast range of front-end features and back-office functionality, which enable operators to improve player acquisition and retention rates. Its offering combines a wide range of sporting events, a deep understanding of trading and risk, and a personalized UI to ensure each operator has the ability to differentiate themselves in the market.

For more information, visit: https://altenar.com

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include such factors as discussed throughout Part I, Item 1A. Risk Factors and Part II, Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations of our Annual Report on Form 10-K for the year ended December 31, 2024 and throughout Part I, Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations and in Part II, Item 1A. Risk Factors of our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Contact
ir@highroller.com
800-460-1039

FAQ

What did High Roller (ROLR) announce on January 8, 2026 regarding sports betting?

High Roller announced a non-binding Letter of Intent with Altenar to negotiate a definitive agreement for a fully managed B2B sportsbook solution.

What services would Altenar provide to High Roller under the contemplated agreement?

Altenar would provide sportsbook software SaaS licensing, API integration, hosting and monitoring, odds compilation and risk management, updates, and 24/7 technical support.

Is the agreement between High Roller (ROLR) and Altenar binding and finalized?

No; the announcement describes a non-binding LOI and states there is no assurance a definitive agreement will be executed.

What are the main conditions before High Roller can launch the sportsbook on its licensed sites?

A definitive agreement, successful technical integration, and any required regulatory approvals or authorizations must be obtained.

How does the LOI affect High Roller’s product offering?

If finalized, the LOI would add a sportsbook product to High Roller’s existing online casino brands and distribution on licensed sports betting websites.

Will Altenar support High Roller operationally after launch?

The contemplated services include ongoing support, system monitoring, and 24/7 handling of critical incidents.