High Roller Technologies Signs Letter of Intent with Kindbridge Behavioral Health to Support Responsible Gambling in Ontario
Rhea-AI Summary
High Roller Technologies (NYSE: ROLR) announced a non-binding Letter of Intent with Kindbridge Behavioral Health on Jan 28, 2026 to provide Ontario players who self-exclude with a confidential, stepped-care pathway to clinical and peer support, subject to licensing and regulatory approval.
The program begins with education and guided triage, offers no-cost peer support, and can connect eligible players to licensed Canadian clinicians; Seth Young, High Roller CEO, holds advisory and shareholder roles at Kindbridge.
Positive
- LOI to expand responsible gambling support in Ontario
- Stepped-care pathway offering no-cost peer support and clinician access
- Integration with self-exclusion and RG workflows
Negative
- LOI is non-binding and may not result in a definitive agreement
- Partnership is subject to licensing and regulatory approval
- CEO Seth Young has advisory and shareholder ties to Kindbridge
Market Reaction
Following this news, ROLR has gained 24.30%, reflecting a significant positive market reaction. Argus tracked a peak move of +19.9% during the session. Our momentum scanner has triggered 21 alerts so far, indicating elevated trading interest and price volatility. The stock is currently trading at $8.85. This price movement has added approximately $15M to the company's valuation.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.
Key Figures
Market Reality Check
Peers on Argus
ROLR was down 2.06% while key gambling peers were mixed: LTRY +7.87%, BRAG +2.29%, CDROW +5.83%, INSE -2.64%. Only one peer (AZI) appeared on the momentum scanner, moving up 37.23% without news, pointing to stock-specific rather than sector-wide drivers.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 21 | Registered direct offering | Negative | -35.6% | Closed $25M registered direct offering at $13.21 per share, dilutive to holders. |
| Jan 19 | Offering pricing | Negative | -27.5% | Priced $25M registered direct equity offering under existing S-3 shelf registration. |
| Jan 16 | Marketing LOI | Positive | -28.9% | Non-binding LOI with Leverage Game Media to support U.S. prediction markets. |
| Jan 16 | Media LOI | Positive | -28.9% | LOI with Forever Network for strategic marketing of U.S. prediction markets launch. |
| Jan 15 | Strategic LOI | Positive | +25.7% | LOI with Lines.com as key distribution partner for U.S. prediction markets rollout. |
Recent offerings and LOIs often saw sharp moves, with equity financings consistently sold and marketing LOIs producing mixed reactions.
In the past weeks, High Roller completed multiple capital raises and strategic agreements. A private placement and a $25 million registered direct offering, backed by an S-3 shelf, significantly expanded capital but coincided with steep single-day declines of 27–36%. In parallel, several non-binding LOIs for U.S. prediction markets marketing partnerships produced volatile, often negative reactions, except one Lines.com LOI that rallied shares 25.73%. Today’s responsible-gambling LOI in Ontario fits an ongoing pattern of using partnerships to support both growth and governance initiatives.
Regulatory & Risk Context
High Roller has an effective Form S-3 shelf filed on Nov 12, 2025 allowing up to $150,000,000 of securities issuance, subject to I.B.6 limits of one-third of public float over 12 months. The shelf has already been used once via a 424B5 offering on Jan 20, 2026, signaling established capacity for future capital raises.
Market Pulse Summary
The stock is surging +24.3% following this news. A strong positive reaction aligns with investors welcoming governance- and compliance-focused announcements. This Ontario LOI is non-binding and subject to licensing and regulatory approvals, so past behavior around LOIs and financings remains relevant. Recent history showed sharp moves after capital raises and mixed responses to marketing LOIs. With an existing $150,000,000 S-3 shelf and prior usage, investors would have monitored additional issuance risk when assessing sustainability of any large upside move.
Key Terms
letter of intent financial
responsible gambling technical
AI-generated analysis. Not financial advice.
Planned partnership designed to provide an enhanced pathway to clinical support for individuals at risk of problem gaming as well as players who have self-excluded from gambling, reinforcing High Roller’s commitment to player well-being
Las Vegas, Nevada, Jan. 28, 2026 (GLOBE NEWSWIRE) -- High Roller Technologies, Inc. (“High Roller”) (NYSE: ROLR), operator of the award-winning, premium online casino brands High Roller and Fruta, today announced it has entered into a non-binding Letter of Intent (the “LOI”) with Kindbridge Behavioral Health (“Kindbridge”) to support its commitment to responsible gambling in Ontario, subject to licensing and regulatory approval.
Through the planned partnership with Kindbridge, High Roller intends to offer eligible Ontario players who choose to self-exclude a confidential pathway to support that helps individuals understand their options and take next steps at their own pace. The experience begins with education and a guided triage process, followed by the option to connect with no-cost peer support and, when appropriate, licensed Canadian clinicians. Using a stepped-care approach, individuals can start where they feel ready and access additional support over time, based on their needs and goals.
“We believe entertainment should always be enjoyed responsibly. Partnering with Kindbridge reinforces our commitment to player wellbeing by ensuring that anyone who may be experiencing challenges with their gambling activity has access to meaningful, professional support,” commented Seth Young, Chief Executive Officer at High Roller. “This collaboration reflects our responsibility not only as an operator, but as a trusted brand that puts people first.”
Kindbridge works with gaming operators across North America to deliver early-intervention programs designed to identify, assess, and support at-risk individuals, including integration with self-exclusion and responsible gaming workflows.
“Building strong, accessible pathways to support is an essential part of effective responsible gambling programs,” said Daniel Umfleet, Founder & CEO of Kindbridge Behavioral Health. “Operators are uniquely positioned to assist individuals who may be experiencing distress by helping connect them to appropriate care. We’re proud to work with High Roller to expand access to specialized clinicians and evidence-based resources, supporting healthier outcomes for players and more effective responsible gambling frameworks.”
Seth Young, who currently serves as Chief Executive Officer of High Roller, is a current shareholder, member of the Board of Advisors, and former member of the Board of Directors at Kindbridge.
Important Notice Regarding the Letter of Intent
This press release describes a LOI and the Parties’ intention to negotiate and execute definitive documentation. No assurance can be given that a definitive agreement will be executed. Unless and until a definitive agreement is executed, the described business relationship remains subject to negotiation and satisfaction of conditions.
About High Roller Technologies, Inc.
High Roller Technologies, Inc. is a leading global online gaming operator known for its innovative casino brands, High Roller and Fruta, listed under the ticker ROLR on the NYSE. The Company delivers a cutting-edge real-money online casino platform that is intuitive and user-friendly. With a diverse portfolio of over 6,000 premium games from more than 90 leading game providers, High Roller Technologies serves a global customer base, offering an immersive and engaging gaming experience in the rapidly expanding multi-billion iGaming industry. The online casino features enhanced search engine optimization, machine learning, seamless direct API integrations, faster load times, and superior scalability.
As an award-winning operator, High Roller Technologies continues to redefine the future of online gaming through innovation, performance, and a commitment to excellence. For more information, please visit the High Roller Technologies, Inc. investor relations website, X, Facebook, and LinkedIn pages.
Kindbridge Behavioral Health
Kindbridge Behavioral Health is a national, telehealth-based mental health provider specializing in care for gambling-related harm and other digital dependency–related mental health conditions. Through a network of licensed clinicians and a stepped-care model, Kindbridge delivers evidence-based support ranging from early identification and triage to structured clinical treatment.
Kindbridge partners with operators, employers, payers, healthcare systems, and public-sector entities to expand access to care, strengthen consumer protection frameworks, and responsibly integrate specialized mental health services within regulated and digital environments. The organization operates within healthcare-grade clinical and operational standards, with a focus on quality, accountability, and long-term system integration.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include such factors as discussed throughout Part I, Item 1A. Risk Factors and Part II, Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations of our Annual Report on Form 10-K for the year ended December 31, 2024 and throughout Part I, Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations and in Part II, Item 1A. Risk Factors of our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Contact
ir@highroller.com
800-460-1039
Contact
Caroline Ponseti
caroline.ponseti@kindbridge.com
FAQ
What did High Roller (ROLR) announce on January 28, 2026 about Ontario responsible gambling?
How will the planned Kindbridge partnership help self-excluded players in Ontario for ROLR?
Is the High Roller–Kindbridge agreement binding and finalized for ROLR shareholders?
Does the Jan 28, 2026 announcement mention any regulatory conditions for the ROLR partnership?
Does High Roller disclose any potential conflict of interest related to the Kindbridge LOI (ROLR)?
