High Roller Technologies Signs Letter of Intent for Strategic Marketing Agreement with Forever Network to Amplify U.S. Prediction Markets Launch
Rhea-AI Summary
High Roller Technologies (NYSE: ROLR) signed a non-binding Letter of Intent on Jan 16, 2026 to negotiate a strategic marketing agreement with Forever Network to support High Roller’s planned launch of a regulated U.S. prediction markets product.
The collaboration is intended to position Forever Network as a media and distribution partner leveraging its social-first reach — cited as 20 billion impressions and 450 million people in 2025 — and complements High Roller’s announced partnership with Crypto.com | Derivatives North America. The LOI is non-binding and subject to definitive agreement, approvals, and successful integration.
Positive
- LOI advances strategy to enter regulated U.S. prediction markets
- Partnership complements existing Crypto.com Derivatives North America deal
- Forever Network reach: 20 billion impressions to 450 million people in 2025
Negative
- LOI is non-binding; definitive agreement not guaranteed
- Launch depends on regulatory approvals and successful integration
- No financial terms or timelines disclosed, increasing investor uncertainty
News Market Reaction
On the day this news was published, ROLR declined 28.93%, reflecting a significant negative market reaction. Argus tracked a peak move of +34.9% during that session. Argus tracked a trough of -27.5% from its starting point during tracking. Our momentum scanner triggered 50 alerts that day, indicating high trading interest and price volatility. This price movement removed approximately $98M from the company's valuation, bringing the market cap to $242M at that time. Trading volume was exceptionally heavy at 5.5x the daily average, suggesting significant selling pressure.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
ROLR’s 25.73% move occurred alongside mixed peer performance: LTRY gained 7.87%, INSE rose 1.40%, while BRAG fell 4.08%. With other peers near flat, the action appears stock-specific rather than a broad gambling-sector rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 15 | Marketing partnership LOI | Positive | +25.7% | LOI with Lines.com as key media and distribution partner for U.S. launch. |
| Jan 15 | Web3 engagement deal | Positive | +25.7% | Collaboration with Power Protocol for Web3-enabled incentive-driven engagement. |
| Jan 14 | Crypto.com LOI | Positive | +436.6% | Exclusive LOI with Crypto.com | Derivatives NA for U.S. prediction markets. |
| Jan 09 | Strategic investment | Positive | +16.9% | $1.0M private placement by Saratoga Casino Holdings at $2.80 per share. |
| Jan 08 | Sportsbook LOI | Positive | -13.5% | Non-binding LOI with Altenar for fully managed B2B sportsbook platform. |
Recent news tied to prediction markets, partnerships, and capital raises has generally coincided with sharp positive price reactions, except for one sportsbook LOI that saw a negative move.
This announcement extends a rapid sequence of strategic moves. Since Jan 8, 2026, High Roller has signed multiple LOIs and partnerships, including Altenar for a B2B sportsbook, a $1.0 million private placement with Saratoga Casino Holdings, and an exclusive prediction-markets LOI with Crypto.com targeting a Q1 2026 launch. Additional marketing partnerships with Lines.com preceded today’s Forever Network LOI. Historically, these growth and prediction-market milestones have often aligned with strong positive price reactions.
Regulatory & Risk Context
On 2025-11-12, High Roller filed a Form S-3 shelf registration to offer up to $150,000,000 of securities, subject to General Instruction I.B.6 limits of no more than one-third of public float in any 12-month period while float is below $150,000,000. The shelf has no recorded usage so far, and terms of any future offerings would be set via prospectus supplements.
Market Pulse Summary
The stock dropped -28.9% in the session following this news. A negative reaction despite an additional marketing LOI would contrast with earlier positive responses to High Roller’s prediction-market and investment news. Investors have previously rewarded announcements tied to Crypto.com and Saratoga Casino Holdings, yet a pullback could suggest fatigue with non-binding agreements or concern about execution risk. The existing $150,000,000 S-3 shelf also provides capacity for future offerings, which could weigh on sentiment if markets anticipate dilution following strong prior gains.
Key Terms
letter of intent regulatory
prediction markets technical
private placement financial
AI-generated analysis. Not financial advice.
In 2025, Forever Network delivered more than 20 billion impressions across its platforms to 450 million people
Recently announced collaboration with Crypto.com sets the stage for High Roller’s entry into the regulated U.S. prediction markets
Las Vegas, Nevada, Jan. 16, 2026 (GLOBE NEWSWIRE) -- High Roller Technologies, Inc. (“High Roller”) (NYSE: ROLR), operator of the award-winning, premium online casino brands High Roller and Fruta, today announced it has signed a non-binding Letter of Intent (“LOI”) with Forever Network to finalize and execute a strategic marketing agreement with Forever Network, a rapidly growing social-first sports media and fan engagement platform, to support the Company’s planned launch of a regulated prediction markets product in the United States.
This new collaboration will complement High Roller’s announced strategic partnership with Crypto.com | Derivatives North America to enter the U.S. prediction markets space. It is anticipated that pursuant to the definite agreement, Forever Network will serve as a key media and distribution partner, leveraging its extensive audience reach and engagement to drive awareness, acquisition, and sustained growth for High Roller’s prediction markets offerings.
Forever Network is a Sydney-based digital sports media company that reaches millions of fans across global social platforms and digital properties. The company’s flagship brand, Basketball Forever, is ranked among the highest-engagement sports media destinations for millennial audiences, and Forever Network’s content and fan experiences now span multiple major sports verticals worldwide.
In 2025, Forever Network delivered more than 20 billion impressions across its platforms to 450 million people, with its audience continuing to grow as the company expands coverage into additional sports and interactive fan formats. The network’s history of engaging passionate, prediction-driven fans makes it a natural strategic alignment for High Roller’s upcoming prediction markets launch.
“Wednesday’s announcement with Crypto.com sets the stage for High Roller’s entry into the regulated U.S. prediction markets,” said Seth Young, Chief Executive Officer of High Roller Technologies. “Partnering with Forever Network gives us direct access to a highly engaged community of sports fans who thrive on real-time outcomes, narrative-driven content, and interactive experiences — exactly the audience we’re targeting for our prediction markets.”
Forever Network’s platform engages fans where they already spend time — social and digital channels optimized for shareable content, betting insights, and interactive gaming experiences. Forever Network’s audience footprint and engagement depth are reflective of the shift toward socially driven fan participation and expectation for interactive decision-based experiences.
“Prediction markets represent the culmination of how sports fans want to engage with the games they love — informed, social, and performance driven,” said Alex Sumsky, co-founder of Forever Network. “We’re excited to work with High Roller to bring these experiences to our audience, delivering meaningful value for fans and partners alike.”
Important Notice Regarding the Letter of Intent
This press release describes a LOI and the Parties’ intention to negotiate and execute definitive documentation. No assurance can be given that a definitive agreement will be executed or that the Parties will successfully complete integration, obtain required approvals, or launch any platform. Unless and until a definitive agreement is executed, the described business relationship remains subject to negotiation and satisfaction of conditions.
About High Roller Technologies, Inc.
High Roller Technologies, Inc. is a leading global online gaming operator known for its innovative casino brands, High Roller and Fruta, listed under the ticker ROLR on the NYSE. The Company delivers a cutting-edge real-money online casino platform that is intuitive and user-friendly. With a diverse portfolio of over 6,000 premium games from more than 90 leading game providers, High Roller Technologies serves a global customer base, offering an immersive and engaging gaming experience in the rapidly expanding multi-billion iGaming industry. The online casino features enhanced search engine optimization, machine learning, seamless direct API integrations, faster load times, and superior scalability.
As an award-winning operator, High Roller Technologies continues to redefine the future of market engagement through innovation, performance, and a commitment to excellence. For more information, please visit the High Roller Technologies, Inc. investor relations website, X, Facebook, and LinkedIn pages.
About Forever Network
Forever Network is a social-first sports media and fan engagement company redefining how audiences experience sports and culture across digital and social platforms. The company’s network of brands, including Basketball Forever, delivers high-engagement content that resonates with global sports fans and supports large-scale community interaction.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include such factors as discussed throughout Part I, Item 1A. Risk Factors and Part II, Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations of our Annual Report on Form 10-K for the year ended December 31, 2024 and throughout Part I, Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations and in Part II, Item 1A. Risk Factors of our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Contact
ir@highroller.com
800-460-1039
FAQ
What did High Roller (ROLR) announce on January 16, 2026 regarding prediction markets?
How does the Forever Network deal affect High Roller (ROLR) customer reach?
Does the LOI with Forever Network mean the prediction markets product will launch immediately for ROLR?
How does the Forever Network LOI relate to High Roller’s Crypto.com partnership?
Are financial terms or timelines disclosed for the ROLR–Forever Network agreement?
