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Buyerlink Secures $40 Million Senior Secured Credit Facility

Buyerlink (ZION) secured a $40 million senior secured credit facility with Zions Bancorporation, N.A., dba California Bank & Trust on May 5, 2026.

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Buyerlink (ZION) secured a $40 million senior secured credit facility with Zions Bancorporation, N.A., dba California Bank & Trust on May 5, 2026. The facility is intended to enhance Buyerlink's financial flexibility and support continued growth and investment in its AI-driven adtech platform.

Buyerlink reported over $125M in revenue and said it generates more than 1 million buyer leads monthly, citing organic growth and strategic acquisitions as drivers.

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Positive

  • $40M senior secured credit facility closed
  • Reported revenue > $125M
  • Generates > 1 million buyer leads monthly

Negative

  • Adds $40M secured debt to balance sheet
  • Senior secured claim may prioritize lenders over shareholders in repayment
Argus May 5 session
+1.64% close to close Open Argus
Details

News Market Reaction – ZION

On May 5, the day this news came out, ZION closed 1.64% above the previous close.

Data tracked by StockTitan Argus for the May 5 session.

Key Figures

Credit facility size: $40 million Revenue level: Over $125M Buyer leads: More than one million
Credit facility size
$40 million
Senior secured credit facility with California Bank & Trust
Revenue level
Over $125M
Buyerlink revenue after several years of growth
Buyer leads
More than one million
Monthly buyer leads generated in automotive sector

Historical Context

5 past events · Latest: May 01
5 events
  1. May 01

    Capital return update

    24h Move
    -0.3%

    Raised 2026 repurchase target to $300M and declared common and preferred dividends.

  2. Apr 29

    Management hire

    24h Move
    -0.9%

    Named new Head of Wealth Management to expand affluent and UHNW platform.

  3. Apr 20

    Earnings report

    24h Move
    -1.6%

    Q1 2026 earnings and EPS rose versus 2025 with stronger adjusted revenues.

  4. Mar 23

    Business acquisition

    24h Move
    +2.1%

    Agreed to acquire Basis Multifamily agency lending business, adding Fannie/Freddie access.

  5. Mar 03

    Leadership changes

    24h Move
    +1.0%

    Announced ETO leadership transition with new CIO and transformation head.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

senior secured credit facility, ebitda, adtech
3 terms
senior secured credit facility financial
"announced it has secured a $40 million senior secured credit facility with"
A senior secured credit facility is a loan or revolving line of credit where lenders have first legal claim on specific company assets (collateral) and the debt ranks above other obligations for repayment. For investors it signals where a lender sits in the repayment pecking order and how much protection creditors have if the company struggles, affecting credit costs, the company’s ability to borrow more, and potential recoveries in a default — like a mortgage taking priority over other claims on a house.
ebitda financial
"while generating industry leading EBITDA through a combination of organic"
EBITDA stands for earnings before interest, taxes, depreciation, and amortization. It measures a company's profitability by focusing on the money it makes from its core operations, ignoring expenses like taxes and accounting adjustments. Investors use EBITDA to compare how well different companies are performing financially, as it provides a clearer picture of operational success without the influence of financial structure or accounting choices.
View in glossary
adtech technical
"leadership in the AI-driven ad tech space."Jaime Keane, SVP, Commercial"
Adtech is the set of software, platforms and data tools that buy, sell and measure digital advertising across websites, apps and streaming services. Think of it as a digital marketplace and toolkit that helps advertisers find the right audiences, publishers sell space, and both sides track what works; for investors it drives revenue growth, efficiency and competitive edge but also exposes companies to shifting privacy rules and technology risks.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New facility with California Bank & Trust strengthens capital structure and supports continued growth

WALNUT CREEK, Calif., May 5, 2026 /PRNewswire/ -- Buyerlink, a leading online auction marketplace for performance-based marketing, today announced it has secured a $40 million senior secured credit facility with Zions Bancorporation, N.A., dba California Bank & Trust.

The new credit facility enhances Buyerlink's financial flexibility and strengthens its capital structure, supporting the company's continued growth.

"This financing provides additional balance sheet flexibility and supports our long-term growth strategy," said Payam Zamani, Founder and CEO of One Planet Group, Buyerlink's parent company. "We're pleased to partner with California Bank & Trust as we continue to invest in and strengthen our leadership in the AI-driven ad tech space."

Jaime Keane, SVP, Commercial Banking Group at CB&T commented, "We are impressed with Buyerlink's continued growth, both organically and via strategic acquisitions. We are proud to support the company with a financing solution that aligns with their growth trajectory and operational strength."

Over the past several years, Buyerlink has experienced significant growth to over $125M in revenue while generating industry leading EBITDA through a combination of organic expansion and strategic acquisitions. The company has built a strong presence in the automotive sector, generating more than one million buyer leads monthly, while also serving industries including real estate, home services, insurance, and legal.

Buyerlink is further strengthening its foundation as it accelerates its transformation into an AI-native leader in adtech.

About California Bank & Trust
Headquartered in San Diego, California Bank & Trust (CB&T) has been helping California families and businesses thrive for over 70 years. With local decision-making backed by regional strength, CB&T's knowledgeable bankers provide personalized solutions that go beyond what traditional banks offer.  CB&T has earned consistent recognition, including being voted:

  • "Best Bank" by San Diego Union-Tribune readers for 15 consecutive years
  • "Best Commercial Bank" for 12 years running
  • "Best Bank" in The Orange County Register and Sacramento Bee readership polls

CB&T is a division of Zions Bancorporation, N.A. (NASDAQ: ZION) and has been recognized for its excellence in Middle-Market and Small Business banking by Coalition Greenwich Best Bank Awards. CB&T is an Equal Housing Lender.  Additional information may be found at calbanktrust.com.

About Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink's patented technology allows businesses to access hyper-targeted consumer demand at any scale. Increasingly AI-driven, the platform leverages machine learning to optimize performance and deliver more efficient outcomes for buyers and sellers.

Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors.

Buyerlink is fully owned by One Planet Group, a closely held private equity firm that owns a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet's mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities.

Buyerlink's global headquarters is located in Walnut Creek, California, with employees in over ten countries. For more information visit buyerink.com.

Media Contact
pr (at) buyerlink.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/buyerlink-secures-40-million-senior-secured-credit-facility-302761973.html

SOURCE Buyerlink

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