Baidu Stock Price, News & Analysis

Baidu, Inc. (NASDAQ: BIDU) is described as a leading AI company with a strong internet foundation. Founded in 2000, Baidu states that its mission is to make the complicated world simpler through technology. The company’s American depositary shares trade on Nasdaq under the symbol BIDU, and its shares also trade on the Hong Kong Stock Exchange (HKEX) under the stock code 9888. One Baidu ADS represents eight Class A ordinary shares.

Baidu is classified in the information sector and the "All Other Telecommunications" industry. According to its own descriptions in recent announcements, Baidu positions itself as an artificial intelligence company built on an established internet business. Earlier third-party data also describe Baidu as the largest internet search engine in China by market share, with a core business historically centered on online marketing services from its search engine.

Core business and AI foundation

Baidu describes itself as having a strong internet foundation, with a mobile ecosystem that includes Baidu Search and the Baidu App. In its third quarter 2025 results, the company highlights the AI transformation of Baidu Search, noting that a significant portion of mobile search result pages contain AI-generated content. The Baidu App reports hundreds of millions of monthly active users, reflecting the scale of its consumer-facing internet services.

Historically, Baidu’s core revenue has been driven by online marketing services linked to its search engine. Earlier descriptions indicate that a large majority of core revenue has come from online marketing. More recently, Baidu has begun to present its operations through an "AI-native" view that cuts across traditional business groups, emphasizing the role of AI in its products and services.

AI Cloud and infrastructure

Baidu operates an AI Cloud business that the company describes as an important growth driver. In its Q3 2025 update, Baidu introduces an "AI Cloud Infra" category, defined as AI infrastructure and platform services within AI Cloud serving enterprises and the public sector. The company reports that AI Cloud Infra revenue has grown year over year, with subscription-based revenue from AI accelerator infrastructure increasing at a rapid rate.

Baidu’s AI Cloud offerings include Qianfan, a model-as-a-service (MaaS) platform. The company states that Qianfan has been upgraded to be agent-centric, enhancing model services and agent development capabilities to accelerate AI-native application development for enterprises. Baidu also highlights GenFlow, a general-purpose AI agent platform launched through Baidu Wenku and Baidu Drive, designed to help users complete productivity tasks via multi-agent collaboration and natural language interactions.

AI applications and productivity tools

Beyond infrastructure, Baidu reports a category of "AI Applications"—AI-native or AI-powered product offerings addressing specific use cases for individuals and enterprises. The company cites examples such as Baidu Wenku, Baidu Drive, and Digital Employee. Baidu notes that many of these AI applications use subscription-based models and describes the associated revenue as high-quality.

The company has also introduced a range of AI agents and workspaces. GenFlow is described as a general AI agent built to simplify complex tasks and workflows, with tens of millions of users and multimodal capabilities. Baidu has unveiled Oreate, a one-stop AI workspace for study and productivity designed for international markets, which supports creation across documents, slides, images, videos, and podcasts. The company reports that Oreate has attracted more than one million users across global markets.

Autonomous driving and Apollo Go

A prominent part of Baidu’s business is intelligent driving and autonomous ride-hailing under the Apollo Go brand. Baidu describes Apollo Go as its autonomous ride-hailing service and states that it operates Level 4 autonomous vehicles. According to company disclosures, Apollo Go has completed more than 17 million cumulative rides globally, with fleets logging over 240 million autonomous kilometers, including over 140 million kilometers in fully driverless mode. Baidu characterizes Apollo Go as one of the world’s leading autonomous ride-hailing services based on these operational statistics.

Apollo Go’s global footprint, as reported by Baidu, covers 22 cities. In mainland China, the company states that Apollo Go has achieved 100% fully driverless operations in all cities where it operates, including major urban centers such as Beijing, Shanghai, Shenzhen, Wuhan, Chengdu, Chongqing, Haikou, and Sanya. The service runs a fully driverless fleet of over 1,000 vehicles globally and has reached a weekly ride count in the hundreds of thousands.

Recent announcements highlight Apollo Go’s international expansion. In the United Arab Emirates, Apollo Go has been granted Dubai’s first autonomous driving trial permit and the first batch of 50 autonomous driving test licenses, and later Dubai’s first driverless vehicle trial permit for operations without a safety driver. Baidu and Dubai’s Roads and Transport Authority plan to expand the fleet in Dubai to more than 1,000 fully driverless vehicles over time. In Abu Dhabi, Apollo Go and AutoGo have secured one of the emirate’s inaugural fully driverless commercial permits and plan to scale their fleet to hundreds of vehicles.

In Europe, Baidu has partnered with PostBus, a subsidiary of Swiss Post, to launch an on-demand autonomous mobility service called AmiGo in eastern Switzerland. The initiative will use Apollo Go’s autonomous vehicles and aims to complement the existing public transport system, with phased testing and deployment across several Swiss cantons.

Foundation models and generative AI

Baidu has developed the ERNIE series of foundation models. At its Baidu World 2025 conference, the company unveiled ERNIE 5.0, described as a natively omni-modal foundation model that jointly models text, images, audio, and video for multimodal understanding and generation. Baidu reports that ERNIE 5.0 supports capabilities such as multimodal understanding, instruction following, creative writing, factual reasoning, agentic planning, and tool use. A preview of ERNIE 5.0 is available to the public via ERNIE Bot and to enterprise users via Baidu AI Cloud’s Qianfan platform.

The company also reports upgrades to its digital human technology and no-code application builders. Miaoda, Baidu’s no-code application builder, has been upgraded to version 2.0 and has been used to generate hundreds of thousands of applications. An international version, MeDo, has been launched for global developers. Baidu’s digital human technology has been deployed in commercial scenarios such as livestreaming, and the company positions AI digital humans as a foundational interaction interface in the AI era.

AI-native marketing and monetization

Baidu’s Q3 2025 results introduce "AI-native Marketing Services" as a category of AI-native online marketing products and services, including agents and digital humans. The company describes this as a second growth curve beyond its legacy business, with customers adopting AI-native offerings that are designed to enhance productivity and marketing returns. Baidu reports that revenue from AI-native marketing services has grown rapidly year over year.

Within its mobile ecosystem, Baidu highlights the AI transformation of Baidu Search and the Baidu App. The company notes that a large share of top search results are presented in rich media formats powered by AI, and that it is opening AI search capabilities via APIs through Baidu AI Cloud. Baidu reports that these APIs are used by hundreds of partners, including well-known device brands, as part of broader AI adoption across the industry.

Capital markets presence and financing

Baidu is listed on both Nasdaq and the Hong Kong Stock Exchange. Its ADSs trade under the symbol BIDU on Nasdaq, and its ordinary shares trade under the code 9888 on HKEX, with an additional RMB counter under 89888 mentioned in some announcements. The company has also issued CNY-denominated senior unsecured notes. In 2025, Baidu announced a proposed offering and subsequent completion of an offering of CNY4.4 billion aggregate principal amount of 1.90% senior unsecured notes due 2029. The company stated that it intends to use the net proceeds for general corporate purposes, including repayment of certain existing indebtedness and payment of interest.

Baidu regularly furnishes Form 6-K reports as a foreign private issuer under the Securities Exchange Act of 1934. Recent 6-K filings have included press releases on quarterly financial results, announcements of board meeting dates, management changes, voluntary announcements, and details of the senior notes offering. These filings provide investors with updates on Baidu’s operations, financial performance, and corporate actions.

Corporate structure and spin-off activity

Baidu has disclosed plans related to its subsidiaries and AI-powered businesses. In January 2026, the company announced a proposed spin-off and separate listing of the H shares of Kunlunxin (Beijing) Technology Co., Ltd., a non-wholly owned subsidiary, on the Main Board of the Hong Kong Stock Exchange. Baidu states that the proposed spin-off is intended to showcase Kunlunxin’s value, attract investors focused on the AI chip sector, broaden financing channels, and better align management accountability with performance. The company notes that Kunlunxin is expected to remain a subsidiary following completion of the proposed spin-off, and that the transaction is subject to regulatory approvals and other conditions.

Baidu also reports that it is introducing an "AI-native" view of its business to provide investors with greater visibility into its AI portfolio. This view organizes the company’s operations into categories such as AI Cloud Infra, AI Applications, and AI-native Marketing Services, reflecting the role of AI across its product portfolio. Baidu indicates that it will continue to provide updates under both this AI-native view and its existing reporting methods.

Events and thought leadership

Baidu hosts an annual flagship technology conference called Baidu World. The 2025 conference, held under the theme "AI in Action," was positioned as a platform to showcase Baidu’s AI innovations, including ERNIE 5.0, AI agents, digital human technology, and international products. The company describes Baidu World as an event that brings together global audiences to observe AI-native applications and the trajectory of technological evolution.

In addition, Baidu has been recognized in external evaluations cited in its own communications. The company reports improved ESG evaluations from organizations such as MSCI, S&P CSA, and Sustainalytics, and notes inclusion in Fortune’s "Change the World 2025" list, with recognition linked to Apollo Go’s safety record and social impact. These references appear in Baidu’s Q3 2025 operational highlights.

Summary

Overall, Baidu presents itself as an AI-focused technology company built on a large-scale internet platform. Its activities span search and mobile ecosystems, AI cloud infrastructure, AI applications and agents, autonomous driving and robotaxi services, and AI-native marketing tools. The company maintains dual listings in the United States and Hong Kong and communicates regularly with investors through press releases, conference calls, and SEC filings.