Company Description
Fold Holdings, Inc. (NASDAQ: FLD) is a bitcoin-focused financial services company in the capital markets segment of the financial services sector. The company describes itself as the first publicly traded bitcoin financial services company, with a platform designed to make it easy for individuals and businesses to earn, save, and use bitcoin through everyday financial tools.
Fold’s business centers on integrating bitcoin into familiar consumer and personal finance experiences. According to company disclosures and press releases, Fold offers products such as the Fold App, the Fold Card and Fold Debit Card, the Fold Bitcoin Gift Card™, and an upcoming Fold Bitcoin Rewards Credit Card™. These products are positioned to let users earn bitcoin rewards on spending, access bitcoin through gift cards, and interact with bitcoin in a way that resembles traditional payment and rewards programs.
Business model and bitcoin integration
The company states that its financial services platform allows customers to earn, accumulate, and utilize bitcoin in their everyday life. Fold emphasizes bitcoin rewards and gifting as key entry points. The Fold Bitcoin Gift Card is described as a new distribution channel for bitcoin financial services, allowing consumers to purchase and send bitcoin in a gift card format and redeem it through the Fold App. The Fold Card and Fold Debit Card are presented as everyday spending tools that connect traditional payment rails with bitcoin rewards.
Fold also highlights a bitcoin investment treasury as a core part of its strategy. Company press releases report that Fold holds a significant amount of bitcoin in its corporate treasury and that this treasury is central to its long-term approach to bitcoin adoption and shareholder value. In addition, Fold has entered into financing arrangements, including a revolving credit facility and a master loan agreement secured by bitcoin collateral, to support growth, working capital, and treasury management.
Products and distribution channels
Fold’s product suite, as described in its public communications, includes:
- Fold App – a mobile application that serves as the primary interface for users to redeem bitcoin gift cards, manage accounts, and participate in Fold’s bitcoin rewards ecosystem.
- Fold Card / Fold Debit Card – payment cards that connect everyday spending with bitcoin rewards, forming part of a broader debit and rewards ecosystem.
- Fold Bitcoin Gift Card™ – a gift card product that allows consumers to give bitcoin in a simple, familiar format, redeemable via the Fold App. Fold has described this as a mass-market customer acquisition strategy and a way to expand bitcoin access through online and in-store retail channels.
- Fold Bitcoin Rewards Credit Card™ – an upcoming traditional unsecured credit card where users spend U.S. dollars and earn bitcoin rewards. Fold has announced partnerships with Visa and Stripe for this card and has reported a substantial waitlist, positioning the product as a bitcoin-native credit experience.
Fold has also described custody and trading capabilities within its platform, including bitcoin exchange and custody services and features such as the ability for users to send and receive bitcoin directly with wallet addresses. These services are presented as part of a broader effort to expand bitcoin access and functionality for Fold’s user base.
Partnerships and market reach
Fold’s public disclosures highlight several partnerships intended to expand its distribution and regulatory footprint. The company has announced a strategic relationship with BitGo Bank & Trust, National Association, whose federal bank charter provides a framework for Fold to operate across all 50 U.S. states under a single, federally supervised trust structure. This arrangement is described as replacing a patchwork of state-by-state rules with a national framework for Fold’s bitcoin exchange and custody services.
Fold has also partnered with Blackhawk Network (BHN), a large branded payments provider, to distribute the Fold Bitcoin Gift Card through major U.S. digital retailers and gift card platforms. The card is available on Giftcards.com and through other online channels, with in-store retail availability and broader multi-channel expansion described in company announcements. In addition, Fold has disclosed retail distribution relationships for its bitcoin gift card, including availability at Kroger brand locations and promotional activity with Steak ’n Shake, where customers can earn bitcoin rewards tied to specific meal purchases.
Capital structure, treasury and facilities
Fold’s SEC filings and press releases describe a capital structure that includes common stock listed on NASDAQ under the symbol FLD, prior preferred stock, convertible notes, and equity purchase and credit facilities. The company has reported entering into a $250 million equity purchase facility that, at its discretion and subject to conditions, can be used to issue and sell newly issued common stock, with stated potential uses that include purchasing additional bitcoin for the corporate treasury, working capital, and general corporate purposes.
In addition, Fold has disclosed a master loan agreement with Two Prime Lending Limited, establishing a revolving credit facility of up to $45 million. The facility is secured by a portion of Fold’s bitcoin, with detailed collateralization levels, margin mechanics, and liquidation provisions. An amendment to this agreement adjusted interest rates and collateral thresholds. Fold has characterized this facility as non-dilutive capital that supports growth and preserves flexibility in managing its bitcoin treasury.
Index membership and market classification
Fold has announced that it is included in the Russell 2000 Index, which is composed of a diversified group of small-cap U.S. stocks. This inclusion places Fold within a widely followed benchmark for small-cap equities and is cited by the company as a milestone that may increase visibility among institutional and retail investors. Sector classifications in public data identify Fold within financial services, specifically the capital markets industry, reflecting its focus on bitcoin-related financial products and services.
Regulatory and risk considerations
As a publicly traded company operating in bitcoin financial services, Fold’s press releases and SEC filings reference a range of risks and uncertainties. These include changes in domestic and foreign business, market, financial, political, and legal conditions; the competitive and regulatory landscape for digital assets; volatility in the market price of bitcoin; and factors related to capital facilities and financing arrangements. Fold’s master loan agreement disclosures also describe risks associated with collateralization levels, potential liquidation of bitcoin collateral, and events of default.
Position within bitcoin and consumer finance
Fold consistently describes its mission as bringing bitcoin into everyday commerce and making bitcoin part of people’s everyday financial experiences. The company emphasizes that its ecosystem – including debit, rewards, and planned credit products – is designed so that each product reinforces the others, turning everyday spending into bitcoin ownership. Through its bitcoin treasury, consumer-facing products, and partnerships with payment networks, gift card platforms, and digital asset infrastructure providers, Fold presents itself as building a bridge between traditional finance and a bitcoin-powered future.
FAQs about Fold Holdings, Inc. (FLD)
- What does Fold Holdings, Inc. do?
Fold Holdings, Inc. is a bitcoin financial services company that offers consumer and business products designed to let users earn, save, and use bitcoin in everyday financial activities. Its platform includes the Fold App, payment cards, and a bitcoin gift card product. - How does Fold integrate bitcoin into everyday life?
According to company disclosures, Fold integrates bitcoin through rewards and gifting. Users can earn bitcoin on spending via the Fold Card and planned Fold Bitcoin Rewards Credit Card, and can access bitcoin through the Fold Bitcoin Gift Card, which is redeemable through the Fold App. - What is the Fold Bitcoin Gift Card™?
The Fold Bitcoin Gift Card is a product that allows consumers to give bitcoin in a gift card format. It is available through the Fold App, Fold’s website, select online platforms such as Giftcards.com, and certain retail locations, and is positioned as a simple way for recipients to start saving in bitcoin. - What is the Fold Bitcoin Rewards Credit Card™?
Fold describes the Fold Bitcoin Rewards Credit Card as a traditional unsecured credit card where users spend U.S. dollars and earn bitcoin rewards. The company has announced partnerships with Visa and Stripe for this card and has reported a sizable waitlist ahead of launch. - How does Fold use its bitcoin treasury?
Fold’s public statements indicate that its bitcoin investment treasury is a core part of its long-term strategy. The company holds bitcoin as a corporate asset and has established facilities, including an equity purchase agreement and a bitcoin-collateralized credit facility, that can support expansion of its bitcoin holdings and other corporate purposes. - What partnerships has Fold announced?
Fold has announced a strategic partnership with BitGo Bank & Trust, whose federal bank charter supports Fold’s ability to operate across all 50 U.S. states under a single trust framework. It has also partnered with Blackhawk Network to distribute the Fold Bitcoin Gift Card through major digital retailers and with retailers such as Kroger and Steak ’n Shake for in-store and promotional distribution. - In which index is Fold included?
Fold has reported that it is included in the Russell 2000 Index, a benchmark composed of small-cap U.S. stocks. This index membership is cited by the company as a factor that may broaden awareness among institutional and retail investors. - How is Fold financed?
Company disclosures describe a mix of financing sources, including common equity listed on NASDAQ, prior preferred stock, convertible notes, a $250 million equity purchase facility, and a $45 million revolving credit facility secured by bitcoin collateral. These arrangements are intended to support working capital, growth initiatives, and treasury strategy. - Where is Fold based?
SEC filings list Fold Holdings, Inc. with a business address in Phoenix, Arizona. Public press releases also identify Phoenix, Arizona, as the location in their datelines. - What risks does Fold highlight in its public statements?
Fold’s press releases and SEC filings reference risks such as bitcoin price volatility, changes in regulatory and competitive conditions, execution risks related to its business combination and growth strategies, and risks associated with capital facilities and digital asset collateralization.