Luvu Brands Stock Price, News & Analysis
Company Description
Luvu Brands, Inc. (LUVU) is a designer, manufacturer, and marketer of a portfolio of consumer lifestyle brands in the furnishings, fixtures and appliances industry within the consumer cyclical sector. The company is described in multiple press releases as an Atlanta, Georgia based business that operates a vertically integrated manufacturing facility and sells its products through company websites, online mass and drug merchants, and specialty retail stores worldwide.
Luvu Brands is quoted in its news disclosures as a vertically integrated designer, manufacturer, and marketer of consumer lifestyle brands. The company highlights that many of its foam-based products are offered flat-packed and vacuum-compressed to save on shipping and reduce its carbon footprint. Across its communications, Luvu Brands emphasizes bringing sewn products manufacturing back to the USA and creating consumer brands as core operating principles.
Brand portfolio and product categories
According to the company’s "About Luvu Brands" sections in its financial and corporate announcements, Luvu Brands manages several distinct brands:
- Liberator® – described as a brand category of iconic products for enhancing sensuality and intimacy, and in some releases as transformable chaises and specially designed pillows and props for enhancing sexual performance.
- Avana® – products for yoga exercise, sleep comfort, and inclined bed therapy, including sleep comfort pillows and inclined bed therapy products that are described as assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain.
- Jaxx® – a diverse range of casual fashion daybeds, sofas, beanbags, and other soft seating. In various releases, Jaxx products are described as using virgin and repurposed polyurethane foam trim, and as including convertible daybeds, headboard panels, outdoor soft seating, and bean bags.
- FOAMLABS – private label Jaxx products and contract manufacturing for customers in hospitality, school, furniture mass market, and other channels, as described in the company’s news.
In a 2025 press release, Luvu Brands also notes that its largest brand, Liberator, became the exclusive brand partner of OSUGA, which is characterized there as an award-winning, design-forward brand in the women’s sexual wellness category. In that announcement, the company states that Liberator is the only source for wholesale access to OSUGA in North America.
Manufacturing footprint and operations
Across several news releases, Luvu Brands states that it is headquartered in Atlanta, Georgia and occupies a 140,000 square foot vertically integrated manufacturing facility
The company repeatedly emphasizes the use of repurposed polyurethane foam and fabrics wherever possible, and notes that many foam-based products are vacuum-compressed and shipped flat-packed. These practices are presented in the company’s communications as part of its effort to reduce shipping costs and its carbon footprint.
Sales channels and market reach
Luvu Brands reports that it sells its brands through its own websites, online mass and drug merchants, and specialty retail stores worldwide. In a 2023 announcement, the company notes that its Jaxx brand entered into a deal to manufacture a variety of bean bag seating styles for a regional retail furniture chain with over 120 locations, illustrating how Jaxx products are distributed through brick-and-mortar retail partners as well as online channels.
The company’s brand sites, as listed in its press releases, include domains dedicated to Liberator, Jaxx, and Avana, along with other global e-commerce sites. These disclosures indicate that Luvu Brands uses direct-to-consumer e-commerce, third-party online merchants, and wholesale and retail relationships as part of its distribution mix.
Business model characteristics
Based on the company’s own descriptions, Luvu Brands’ business model centers on:
- Designing and developing consumer lifestyle products under multiple brands that focus on intimacy, comfort, wellness, and casual furniture.
- Manufacturing these products in its Atlanta, Georgia vertically integrated facility, using both virgin and repurposed foam and fabrics.
- Marketing and selling through company-operated websites, online mass and drug merchants, and specialty retail stores, as well as wholesale and contract manufacturing arrangements described under FOAMLABS.
In its financial results releases, Luvu Brands discusses net sales, gross profit, gross margin, operating expenses, net income or loss, and non-GAAP Adjusted EBITDA, but those figures are specific to the periods covered and are not repeated here to maintain an evergreen overview. The company’s communications also reference supply chain optimization, sourcing improvements, automation, and marketing channel adjustments as ongoing operational themes, but those are described in the context of particular fiscal periods.
Industry context as described by the company
Luvu Brands classifies itself in its disclosures as a designer, manufacturer, and marketer of consumer lifestyle brands in categories that include sensuality and intimacy products, yoga and sleep comfort products, and casual furniture such as daybeds, sofas, and beanbags. The company also notes in its releases that it operates within a macroeconomic environment that can affect consumer sentiment and import tariffs, and that it responds through cost control, sourcing strategies, and marketing adjustments. These comments appear in the context of specific fiscal-year and quarterly discussions.
Stock and corporate profile
Luvu Brands, Inc. is identified in its press releases as trading on the OTCQB market under the ticker symbol LUVU. The company’s communications present it as a micro-cap public company focused on consumer lifestyle products, with a vertically integrated U.S. manufacturing base and a portfolio of brands that span intimacy, wellness, and casual furnishings.
Frequently asked questions (FAQ)
The following FAQs summarize information drawn directly from the company’s own public communications.
- What does Luvu Brands, Inc. do?
Luvu Brands, Inc. designs, manufactures, and markets a portfolio of consumer lifestyle brands. According to its press releases, these brands include products for enhancing sensuality and intimacy, yoga and sleep comfort, inclined bed therapy, and casual fashion daybeds, sofas, and beanbags. - Where is Luvu Brands headquartered?
In multiple announcements, Luvu Brands states that it is headquartered in Atlanta, Georgia, where it occupies a 140,000 square foot vertically integrated manufacturing facility. - Which brands are part of the Luvu Brands portfolio?
Company disclosures list several brands, including Liberator®, Avana®, Jaxx®, and FOAMLABS. Liberator focuses on products for enhancing sensuality and intimacy or sexual performance, Avana on yoga and sleep comfort and inclined bed therapy products, Jaxx on casual fashion daybeds, sofas, and beanbags, and FOAMLABS on private label Jaxx products and contract manufacturing. - How does Luvu Brands describe its manufacturing approach?
Luvu Brands describes itself as operating a vertically integrated manufacturing facility in Atlanta, Georgia. The company notes that it uses virgin and repurposed polyurethane foam trim and fabrics where possible, and that many foam-based products are vacuum-compressed and shipped flat-packed to reduce shipping costs and its carbon footprint. - Through which channels does Luvu Brands sell its products?
According to its press releases, Luvu Brands sells through its own websites, online mass and drug merchants, and specialty retail stores worldwide. The company also reports wholesale and contract manufacturing relationships, such as FOAMLABS and Jaxx-branded products supplied to a regional retail furniture chain. - What is the Liberator brand?
Liberator is described by Luvu Brands as a brand category of iconic products for enhancing sensuality and intimacy, and in some releases as transformable chaises and specially designed pillows and props for enhancing sexual performance. A 2025 release also notes that Liberator became the exclusive brand partner of OSUGA in North America for wholesale access. - What is the Avana brand?
Avana is described in company communications as offering products for yoga exercise, sleep comfort, and inclined bed therapy. Avana products include sleep comfort pillows and inclined bed therapy products that are described as assistive in relieving medical conditions associated with acid reflux, surgery recovery, and chronic pain. - What is the Jaxx brand?
Jaxx is characterized in Luvu Brands’ releases as a diverse range of casual fashion daybeds, sofas, beanbags, convertible daybeds, headboard panels, and outdoor soft seating. The company notes that Jaxx products are made from polyurethane foam and repurposed polyurethane foam trim. - On which market does Luvu Brands’ stock trade and under what symbol?
In its news releases, Luvu Brands identifies its common stock as trading on the OTCQB market under the ticker symbol LUVU. - Does Luvu Brands emphasize sustainability in its product design?
The company’s announcements state that it uses repurposed polyurethane foam and fabrics wherever possible and that many foam-based products are vacuum-compressed and shipped flat-packed to save on shipping and reduce its carbon footprint. These points are presented as part of its sustainability-focused approach.