Company Description
REE Automotive Ltd. (Nasdaq: REE) is an automotive technology company focused on software-defined vehicle (SDV) technology and full by-wire vehicle platforms. The company develops and produces SDV technology designed to manage vehicle operations and features through proprietary software, with an emphasis on commercial and next-generation mobility applications. REE describes itself as enabling vehicles that are safer, more modular, and better performing by shifting critical functions into software and electronic control.
According to the company’s public statements, REE’s SDV technology is built around an advanced zonal SDV architecture. This architecture is designed to centralize key vehicle functions, enhance redundancy and stability, and improve safety, performance, and reliability. By organizing vehicle systems into zones controlled by high-performance electronic control units (ECUs), the architecture is intended to simplify integration, reduce hardware complexity, and support standardized platforms across multiple vehicle types.
A core element of REE’s offering is its proprietary by-wire technology for drive, steer, and brake control. The company states that this technology removes the need for mechanical linkages, replacing them with electronic control systems. REE reports that it was the first company to obtain Federal Motor Vehicle Safety Standards (FMVSS) certification in the United States for a full by-wire vehicle, and that its P7-C commercial truck represents a by-wire platform certified for public roads in the U.S.
REE’s approach is described as “complete not compete,” where original equipment manufacturers (OEMs) and technology companies can license REE’s SDV technology rather than competing with it. Under this model, OEMs can design and build vehicles tailored to their own requirements while relying on REE’s SDV architecture, by-wire systems, and software stack as the underlying motion and control platform. The company highlights licensing and partnership structures as key paths for deploying its technology.
The company’s technology stack includes a zonal ECU architecture that combines components such as the REEcenter ECU, REEzonal ECUs, and REEgateway into a unified network. This network is described as supporting advanced vehicle dynamics, chassis control, body control, autonomy integration, safety systems, and connectivity. REE also emphasizes the use of secured AI, cloud-based intelligence, and deep over-the-air (OTA) upgradability, which are intended to allow continuous updates and improvements throughout a vehicle’s lifespan.
REE states that vehicles “Powered by REE” are designed to be adaptable to customer and market changes and to be prepared for future autonomy and connectivity. The company’s SDV technology is positioned as a foundation for commercial vehicles, autonomous public transport shuttles, and other applications where software-driven control, OTA updates, and data-driven capabilities are important.
In its public communications, REE notes collaborations and memorandums of understanding (MOUs) with various partners. For example, it has described an MOU with Mitsubishi Fuso Truck and Bus Corporation to evaluate REE’s zonal SDV architecture and x-by-wire technology in a commercial-vehicle context, including converting a Mitsubishi Fuso eCanter electric truck into an SDV powered by REE’s technology. REE has also announced an MOU with Cascadia Motion, a wholly owned subsidiary of BorgWarner Inc., to jointly develop and commercialize an electric drive unit (EDU) that integrates REEcorner technology with Cascadia Motion’s drive unit.
REE reports that its SDV technology is designed to integrate with legacy systems, support higher levels of functional safety, and enable cloud-connected, software-defined trucks and platforms. The company highlights ISO 26262 functional safety compliance work, cybersecurity features, AI-driven serviceability, and OTA updates as part of its SDV offering. It also references a global supply chain managed with large suppliers and the use of licensing as a way for OEMs to improve cost structure, reduce time to market, and enhance product offerings.
In addition to technology development, REE has communicated a shift toward a technology-first and licensing-focused business model. The company has described actions such as pausing certain production plans, implementing cost reduction measures, and emphasizing SDV technology licensing and partnerships as part of its strategy to pursue less capital-intensive routes to market while maintaining core research and development and engineering capabilities.
REE is incorporated in Israel and references headquarters in Kibbutz Glil-Yam, Israel, in its SEC filings and shareholder meeting notices. Its Class A ordinary shares trade on the Nasdaq Capital Market under the symbol REE. The company has also disclosed that it received Nasdaq notifications regarding the minimum bid price requirement and an extension to regain compliance, while stating its intention to monitor its share price and consider options such as a reverse stock split if needed.
Business model and technology focus
REE’s business model, as described in its press releases and filings, centers on developing SDV technology and by-wire platforms and then deploying them through licensing, partnerships, and collaborations with OEMs and technology companies. Rather than focusing solely on manufacturing complete vehicles at scale, the company emphasizes its role as a technology enabler for others’ vehicle programs.
The company’s SDV technology is described as using zonal architecture to replace traditional domain-based vehicle systems. This approach is intended to simplify wiring, support modular vehicle designs, and enable standardized architectures across different vehicle platforms. REE’s software and ECUs manage vehicle dynamics, energy management, and integration with autonomous and connected systems, with OTA updates providing a mechanism for ongoing feature enhancements and performance improvements.
REE’s by-wire capabilities, SDV architecture, and licensing model are presented as relevant for commercial trucks, autonomous shuttles, and other electric and software-defined vehicles. The company has communicated that it is working with partners to evaluate and integrate its technology into existing vehicle platforms and to explore future serial production arrangements, subject to additional agreements and conditions.
Regulatory and corporate context
REE files reports as a foreign private issuer with the U.S. Securities and Exchange Commission (SEC), including Form 20-F annual reports and Form 6-K current reports. Its Form 6-K filings have included proxy statements for shareholder meetings, results of special general meetings, notices regarding Nasdaq minimum bid price notifications, and disclosures about MOUs and collaborations. The company has also referenced registration statements on Form F-3 and Form S-8 for securities and equity compensation plans.
In its risk and forward-looking statement disclosures, REE has highlighted factors such as liquidity considerations, the development of the SDV market, reliance on partners and suppliers, regulatory and safety requirements, and macroeconomic and geopolitical conditions. It has also noted that certain MOUs and commercial arrangements contain non-binding elements and multiple phases that may not result in completed programs or anticipated revenues.
REE stock and investor considerations
REE’s Class A ordinary shares trade on Nasdaq under the ticker REE. The company has publicly discussed its efforts to align operating expenses with its strategic focus on SDV technology, to manage cash usage, and to pursue capital-efficient growth through licensing and partnerships. It has also communicated that it received Nasdaq notifications regarding the minimum bid price requirement and that it has been granted an extension to regain compliance, while its shares continue to trade on the Nasdaq Capital Market.
Investors reviewing REE typically consider its SDV technology platform, by-wire capabilities, partnerships and MOUs, cost structure initiatives, and regulatory disclosures. The company’s communications emphasize its role in software-defined, by-wire mobility and its intention to work with OEMs and technology partners under a “complete not compete” approach.