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UPBOUND GRP Stock Price, News & Analysis

UPBD NASDAQ

Company Description

Upbound Group, Inc. (NASDAQ: UPBD) is described in its public communications as a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved consumers. The company is associated with the Household Appliance Stores industry within the broader retail trade sector, but its own disclosures emphasize its role in financial solutions and lease-to-own offerings rather than traditional retail alone.

According to recent company descriptions in earnings releases and news announcements, Upbound operates through customer-facing units that facilitate consumer transactions across store-based and digital channels in the United States, Mexico and Puerto Rico. The company states that its operating units include brands such as Acima®, Brigit™, and Rent-A-Center®. These brands are presented as core to Upbound’s platform for providing accessible financial solutions to underserved consumers.

Business model and operating units

The Polygon description and recent press releases indicate that Upbound Group, Inc. is an omnichannel platform company focused on inclusive, technology-driven financial solutions. The company highlights several operating segments and business lines:

  • Rent-A-Center business – operates lease-to-own stores, which aligns with the company’s presence in the Household Appliance Stores industry and its focus on lease-to-own transactions.
  • Acima segment – offers lease-to-own transactions to consumers who do not qualify for traditional financing from retailers, and also offers virtual lease-to-own solutions across e‑commerce, digital, and mobile channels.
  • Mexico segment – operates lease-to-own stores in Mexico.
  • Franchising segment – offers the sale of rental merchandise to franchisees.

The Polygon description notes that the company derives a majority of its revenue from the Acima segment. Company news further underscores Acima’s role, describing it as one of the leading providers of lease-to-own solutions and highlighting an exclusive collaboration with Bob’s Discount Furniture, where Acima is the exclusive lease-to-own provider for Bob’s stores and online channels.

Geographic footprint and channels

In its earnings releases and corporate summaries, Upbound states that its brands facilitate consumer transactions across a wide range of store-based and digital channels in the United States, Mexico and Puerto Rico. One earnings release notes that these activities include approximately 2,300 company-branded retail units across these geographies. The company describes itself as headquartered in Plano, Texas.

Through this footprint, Upbound presents itself as serving underserved consumers by providing lease-to-own and other financial solutions across physical retail units and digital platforms, including e‑commerce and mobile channels referenced in the Polygon description.

Focus on underserved consumers and inclusive financial solutions

Across multiple press releases, Upbound consistently describes itself as focused on accessible and inclusive financial solutions for underserved consumers. This positioning appears in its dividend announcements, earnings releases, and executive appointment news, where the company emphasizes technology-driven, scalable financial solutions and a platform model designed to address evolving consumer needs and aspirations.

The company’s collaboration with Bob’s Discount Furniture, through Acima, is presented as an example of this focus. The partnership is described as providing lease-to-own options that serve consumers with less than perfect credit, enabling access to essential home furnishings without traditional credit requirements and with flexible lease-to-own structures.

Capital structure and financing activities

Upbound’s SEC filings provide additional context on its financial structure. An 8‑K dated August 19, 2025 describes an amendment to the company’s Term Loan Credit Agreement. The amendment extends the maturity date for loans outstanding under the agreement and provides incremental commitments, with proceeds intended for fees and expenses related to the amendment and for working capital and other general corporate purposes, which may include repayment of a portion of outstanding loans under the company’s revolving credit facility. This filing illustrates how Upbound manages its term loan obligations and liquidity.

Other 8‑K filings show that Upbound regularly reports quarterly financial results via press releases and investor presentations, which are incorporated by reference in those filings. The company also uses non‑GAAP financial measures, such as non‑GAAP diluted earnings per share, and provides reconciliations and definitions in its earnings materials.

Corporate governance and leadership changes

Recent 8‑K filings and press releases detail changes in Upbound’s leadership team. An 8‑K dated October 30, 2025 reports the appointment of a new Executive Vice President – Chief Financial Officer, including background on the appointee’s prior roles in consumer-based banking, financial services, leasing, retail, consulting and government service. The related press release notes that this role is expected to support disciplined financial execution and growth of the company’s technology-driven financial solutions platform.

Another press release announces the creation of a Chief Growth Officer role, with responsibility for consolidating marketing, data, analytics, customer experience, and product development into a single growth organization. This group is described as partnering with business segments to drive growth through digital products and seamless customer experiences.

Dividends and shareholder returns

Upbound has announced quarterly cash dividends in multiple press releases. For example, the company disclosed quarterly cash dividends of a specified amount per share for the fourth quarter of 2025 and the first quarter of 2026, payable to common stockholders of record on stated record dates. These announcements indicate that Upbound’s board of directors authorizes regular cash dividends, which are part of the company’s approach to returning capital to shareholders.

Employee benefit plans and regulatory compliance

An 8‑K filed on November 21, 2025 describes a temporary blackout period for the Upbound 401(k) Retirement Savings Plan in connection with the transition of assets, recordkeeping and administration from one service provider to another. During this blackout period, plan participants and beneficiaries are restricted from certain transactions in the plan, including transactions in the Upbound Group, Inc. stock fund. The filing explains that directors and executive officers are subject to trading restrictions under Section 306 of the Sarbanes‑Oxley Act and SEC Regulation BTR during the blackout period. This disclosure illustrates Upbound’s compliance with regulatory requirements related to employee benefit plans and insider trading restrictions.

Status and listing

The news releases and SEC filings provided consistently refer to Upbound Group, Inc. as trading on NASDAQ under the symbol UPBD. There is no indication in the supplied materials of delisting, deregistration, bankruptcy, or a completed merger or acquisition that would change the company’s status as a public registrant.

FAQs about Upbound Group, Inc.

The following questions and answers summarize key points drawn directly from the company’s public descriptions and filings.

Stock Performance

$18.15
-0.98%
0.18
Last updated: March 26, 2026 at 12:35
-26.09%
Performance 1 year

UPBOUND GRP (UPBD) stock last traded at $18.33, down 0.98% from the previous close. Over the past 12 months, the stock has lost 26.1%. At a market capitalization of $1.1B, UPBD is classified as a small-cap stock with approximately 58.1M shares outstanding.

Latest News

UPBOUND GRP has 10 recent news articles, with the latest published today. Of the recent coverage, 6 articles coincided with positive price movement and 3 with negative movement. Key topics include dividends, earnings, management. View all UPBD news →

SEC Filings

UPBOUND GRP has filed 5 recent SEC filings, including 5 Form 4. The most recent filing was submitted on February 27, 2026. SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all UPBD SEC filings →

Insider Radar

Net Buyers
90-Day Summary
2,502
Shares Bought
0
Shares Sold
2
Transactions
Most Recent Transaction
BROWN JEFFREY J (Director) bought 495 shares @ $17.68 on Jan 6, 2026

Insider buying activity at UPBOUND GRP over the past 90 days may reflect management confidence in the company's direction. Institutional investors and analysts often monitor insider purchases as a potential bullish indicator for the stock.

Based on SEC Form 4 filings over the last 90 days.

Financial Highlights

$4.7B
Revenue (TTM)
$73.2M
Net Income (TTM)
$305.6M
Operating Cash Flow

UPBOUND GRP generated $4.7B in revenue over the trailing twelve months, retaining a 48.4% gross margin, operating income reached $223.3M (4.8% operating margin), and net income was $73.2M, reflecting a 1.6% net profit margin. Diluted earnings per share stood at $1.25. The company generated $305.6M in operating cash flow.

Upcoming Events

APR
07
April 7, 2026 Financial

Dividend record date

Record date for $0.39 Q2 2026 cash dividend to common shareholders
APR
28
April 28, 2026 Financial

Dividend payment date

Payment of $0.39 per share cash dividend to common shareholders

UPBOUND GRP has 2 upcoming scheduled events. The next event, "Dividend record date", is scheduled for April 7, 2026 (in 12 days). 2 of the upcoming events are financial in nature, such as earnings calls or quarterly results. Investors can track these dates to stay informed about potential catalysts that may affect the UPBD stock price.

Short Interest History

Last 12 Months

Short interest in UPBOUND GRP (UPBD) currently stands at 5.0 million shares, down 4.0% from the previous reporting period, representing 9.6% of the float. Over the past 12 months, short interest has increased by 76.3%. The 8.1 days to cover indicates moderate liquidity for short covering.

Days to Cover History

Last 12 Months

Days to cover for UPBOUND GRP (UPBD) currently stands at 8.1 days, up 19.6% from the previous period. This moderate days-to-cover ratio suggests reasonable liquidity for short covering, requiring about a week of average trading volume. The days to cover has increased 40.6% over the past year, indicating either rising short interest or declining trading volume. The ratio has shown significant volatility over the period, ranging from 4.0 to 8.1 days.

UPBD Company Profile & Sector Positioning

UPBOUND GRP (UPBD) operates in the Software - Application industry within the broader Services-equipment Rental & Leasing, Nec sector and is listed on the NASDAQ.

Investors comparing UPBD often look at related companies in the same sector, including Donnelley Financ (DFIN), Amplitude Inc (AMPL), Meridianlink Inc (MLNK), Lightspeed Commerce Inc (LSPD), and Pagerduty (PD). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate UPBD's relative position within its industry.

Frequently Asked Questions

What is the current stock price of UPBOUND GRP (UPBD)?

The current stock price of UPBOUND GRP (UPBD) is $18.33 as of March 25, 2026.

What is the market cap of UPBOUND GRP (UPBD)?

The market cap of UPBOUND GRP (UPBD) is approximately 1.1B. Learn more about what market capitalization means .

What is the revenue (TTM) of UPBOUND GRP (UPBD) stock?

The trailing twelve months (TTM) revenue of UPBOUND GRP (UPBD) is $4.7B.

What is the net income of UPBOUND GRP (UPBD)?

The trailing twelve months (TTM) net income of UPBOUND GRP (UPBD) is $73.2M.

What is the earnings per share (EPS) of UPBOUND GRP (UPBD)?

The diluted earnings per share (EPS) of UPBOUND GRP (UPBD) is $1.25 on a trailing twelve months (TTM) basis. Learn more about EPS .

What is the operating cash flow of UPBOUND GRP (UPBD)?

The operating cash flow of UPBOUND GRP (UPBD) is $305.6M. Learn about cash flow.

What is the profit margin of UPBOUND GRP (UPBD)?

The net profit margin of UPBOUND GRP (UPBD) is 1.6%. Learn about profit margins.

What is the operating margin of UPBOUND GRP (UPBD)?

The operating profit margin of UPBOUND GRP (UPBD) is 4.8%. Learn about operating margins.

What is the gross margin of UPBOUND GRP (UPBD)?

The gross profit margin of UPBOUND GRP (UPBD) is 48.4%. Learn about gross margins.

What is the gross profit of UPBOUND GRP (UPBD)?

The gross profit of UPBOUND GRP (UPBD) is $2.3B on a trailing twelve months (TTM) basis.

What is the operating income of UPBOUND GRP (UPBD)?

The operating income of UPBOUND GRP (UPBD) is $223.3M. Learn about operating income.

What does Upbound Group, Inc. do?

Upbound Group, Inc. describes itself as a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved consumers. Its operating units, including brands such as Acima, Brigit, and Rent-A-Center, facilitate consumer transactions across store-based and digital channels in the United States, Mexico and Puerto Rico.

How does Upbound Group, Inc. participate in the lease-to-own market?

According to the Polygon description and company news, Upbound operates lease-to-own stores through its Rent-A-Center business and offers lease-to-own transactions through its Acima segment. Acima provides lease-to-own options to consumers who do not qualify for traditional retailer financing and offers virtual lease-to-own solutions across e-commerce, digital and mobile channels.

What are the main operating segments of Upbound Group, Inc.?

The Polygon description identifies several segments: the Rent-A-Center business segment, which operates lease-to-own stores; the Acima segment, which offers lease-to-own transactions including virtual offerings; a Mexico segment, which operates lease-to-own stores in Mexico; and a franchising segment, which sells rental merchandise to franchisees.

Which brands are associated with Upbound Group, Inc.?

Company press releases state that Upbound’s customer-facing operating units include brands such as Acima, Brigit, and Rent-A-Center. These brands are used to facilitate consumer transactions across store-based and digital channels in the United States, Mexico and Puerto Rico.

Where is Upbound Group, Inc. headquartered?

In its news releases and SEC filings, Upbound Group, Inc. states that it is headquartered in Plano, Texas.

On which exchange does Upbound Group, Inc. trade and what is its ticker symbol?

Upbound Group, Inc. is identified in its press releases and SEC filings as trading on NASDAQ under the ticker symbol UPBD.

How does Upbound Group, Inc. describe its target customers?

In multiple press releases, Upbound describes its focus as providing accessible and inclusive financial solutions for underserved consumers. Its Acima business, for example, highlights lease-to-own options for consumers with less than perfect credit.

Does Upbound Group, Inc. pay dividends?

Yes. Press releases dated September 18, 2025 and December 4, 2025 state that Upbound’s board of directors approved quarterly cash dividends of a specified amount per share for the fourth quarter of 2025 and the first quarter of 2026, payable to common stockholders of record on designated record dates.

What recent financing activities has Upbound Group, Inc. disclosed?

An 8‑K filed on August 19, 2025 reports that Upbound entered into an amendment of its Term Loan Credit Agreement. The amendment extends the maturity date for loans outstanding under the agreement and provides incremental commitments, with proceeds intended for fees and expenses related to the amendment and for working capital and other general corporate purposes, which may include repayment of a portion of outstanding loans under the company’s revolving credit facility.

What does Upbound Group, Inc. disclose about its non-GAAP financial measures?

In its earnings releases, Upbound explains that it uses non-GAAP measures such as non-GAAP diluted earnings per share, which adjust net earnings or loss for certain special items. The company states that these measures are intended to assist management and external users in evaluating performance and liquidity, but notes that non-GAAP measures have inherent limitations and are not substitutes for GAAP measures.

Has Upbound Group, Inc. reported any recent leadership changes?

Yes. An 8‑K and related press release dated October 30, 2025 report that Upbound appointed a new Executive Vice President – Chief Financial Officer. Another press release dated September 11, 2025 announces the appointment of a Chief Growth Officer, a newly created role that consolidates marketing, data, analytics, customer experience and product development into a single growth organization.

What does Upbound Group, Inc. disclose about its 401(k) plan blackout period?

An 8‑K filed on November 21, 2025 describes a blackout period for the Upbound 401(k) Retirement Savings Plan related to the transition of plan administration and recordkeeping to a new provider. During this blackout period, plan participants and beneficiaries are restricted from certain transactions in the plan, including transactions in the Upbound Group, Inc. stock fund, and directors and executive officers are subject to trading restrictions under Section 306 of the Sarbanes‑Oxley Act and SEC Regulation BTR.