What Changed
Price Move History
- Daily moves over 5%
- 12 252 sessions, October 1, 2025 to October 1, 2026
- Largest daily move
- -16.3% close of October 30, 2025
- 1-year change
- -31.3% closing prices, October 1, 2025 to October 1, 2026
- 1-month change
- -14.9% closing prices, September 1, 2026 to October 1, 2026
Company Description
Upbound Group, Inc. (NASDAQ: UPBD) is described in its public communications as a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved consumers. The company is associated with the Household Appliance Stores industry within the broader retail trade sector, but its own disclosures emphasize its role in financial solutions and lease-to-own offerings rather than traditional retail alone.
According to recent company descriptions in earnings releases and news announcements, Upbound operates through customer-facing units that facilitate consumer transactions across store-based and digital channels in the United States, Mexico and Puerto Rico. The company states that its operating units include brands such as Acima®, Brigit™, and Rent-A-Center®. These brands are presented as core to Upbound’s platform for providing accessible financial solutions to underserved consumers.
Business model and operating units
The Polygon description and recent press releases indicate that Upbound Group, Inc. is an omnichannel platform company focused on inclusive, technology-driven financial solutions. The company highlights several operating segments and business lines:
- Rent-A-Center business – operates lease-to-own stores, which aligns with the company’s presence in the Household Appliance Stores industry and its focus on lease-to-own transactions.
- Acima segment – offers lease-to-own transactions to consumers who do not qualify for traditional financing from retailers, and also offers virtual lease-to-own solutions across e‑commerce, digital, and mobile channels.
- Mexico segment – operates lease-to-own stores in Mexico.
- Franchising segment – offers the sale of rental merchandise to franchisees.
The Polygon description notes that the company derives a majority of its revenue from the Acima segment. Company news further underscores Acima’s role, describing it as one of the leading providers of lease-to-own solutions and highlighting an exclusive collaboration with Bob’s Discount Furniture, where Acima is the exclusive lease-to-own provider for Bob’s stores and online channels.
Geographic footprint and channels
In its earnings releases and corporate summaries, Upbound states that its brands facilitate consumer transactions across a wide range of store-based and digital channels in the United States, Mexico and Puerto Rico. One earnings release notes that these activities include approximately 2,300 company-branded retail units across these geographies. The company describes itself as headquartered in Plano, Texas.
Through this footprint, Upbound presents itself as serving underserved consumers by providing lease-to-own and other financial solutions across physical retail units and digital platforms, including e‑commerce and mobile channels referenced in the Polygon description.
Focus on underserved consumers and inclusive financial solutions
Across multiple press releases, Upbound consistently describes itself as focused on accessible and inclusive financial solutions for underserved consumers. This positioning appears in its dividend announcements, earnings releases, and executive appointment news, where the company emphasizes technology-driven, scalable financial solutions and a platform model designed to address evolving consumer needs and aspirations.
The company’s collaboration with Bob’s Discount Furniture, through Acima, is presented as an example of this focus. The partnership is described as providing lease-to-own options that serve consumers with less than perfect credit, enabling access to essential home furnishings without traditional credit requirements and with flexible lease-to-own structures.
Capital structure and financing activities
Upbound’s SEC filings provide additional context on its financial structure. An 8‑K dated August 19, 2025 describes an amendment to the company’s Term Loan Credit Agreement. The amendment extends the maturity date for loans outstanding under the agreement and provides incremental commitments, with proceeds intended for fees and expenses related to the amendment and for working capital and other general corporate purposes, which may include repayment of a portion of outstanding loans under the company’s revolving credit facility. This filing illustrates how Upbound manages its term loan obligations and liquidity.
Other 8‑K filings show that Upbound regularly reports quarterly financial results via press releases and investor presentations, which are incorporated by reference in those filings. The company also uses non‑GAAP financial measures, such as non‑GAAP diluted earnings per share, and provides reconciliations and definitions in its earnings materials.
Corporate governance and leadership changes
Recent 8‑K filings and press releases detail changes in Upbound’s leadership team. An 8‑K dated October 30, 2025 reports the appointment of a new Executive Vice President – Chief Financial Officer, including background on the appointee’s prior roles in consumer-based banking, financial services, leasing, retail, consulting and government service. The related press release notes that this role is expected to support disciplined financial execution and growth of the company’s technology-driven financial solutions platform.
Another press release announces the creation of a Chief Growth Officer role, with responsibility for consolidating marketing, data, analytics, customer experience, and product development into a single growth organization. This group is described as partnering with business segments to drive growth through digital products and seamless customer experiences.
Dividends and shareholder returns
Upbound has announced quarterly cash dividends in multiple press releases. For example, the company disclosed quarterly cash dividends of a specified amount per share for the fourth quarter of 2025 and the first quarter of 2026, payable to common stockholders of record on stated record dates. These announcements indicate that Upbound’s board of directors authorizes regular cash dividends, which are part of the company’s approach to returning capital to shareholders.
Employee benefit plans and regulatory compliance
An 8‑K filed on November 21, 2025 describes a temporary blackout period for the Upbound 401(k) Retirement Savings Plan in connection with the transition of assets, recordkeeping and administration from one service provider to another. During this blackout period, plan participants and beneficiaries are restricted from certain transactions in the plan, including transactions in the Upbound Group, Inc. stock fund. The filing explains that directors and executive officers are subject to trading restrictions under Section 306 of the Sarbanes‑Oxley Act and SEC Regulation BTR during the blackout period. This disclosure illustrates Upbound’s compliance with regulatory requirements related to employee benefit plans and insider trading restrictions.
Status and listing
The news releases and SEC filings provided consistently refer to Upbound Group, Inc. as trading on NASDAQ under the symbol UPBD. There is no indication in the supplied materials of delisting, deregistration, bankruptcy, or a completed merger or acquisition that would change the company’s status as a public registrant.
FAQs about Upbound Group, Inc.
The following questions and answers summarize key points drawn directly from the company’s public descriptions and filings.
Stock Performance
Upbound Group (UPBD) closed at $15.68 on October 1, 2026. Over the past 12 months, the price has lost 31.3%.
UPBD Metrics & Rankings
Price returns through October 1, 2026. Month-to-date and YTD include the first trading day. Ranking links may use different dates.
Latest News
Upbound Group has 10 recent news articles, with the latest published 7 days ago. Of the recent coverage, 3 articles coincided with positive price movement and 7 with negative movement. Key topics include dividends, earnings. View all UPBD news →
SEC Filings
Upbound Group has filed 10 recent SEC filings, including 7 Form 4, 2 Form 3, 1 Form 8-K. The most recent filing was submitted on September 25, 2026. SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all UPBD SEC filings →
Insider Radar
Insider selling at Upbound Group over the past 90 days can reflect routine portfolio management, scheduled trading plans (Rule 10b5-1), tax planning, or compensation-related dispositions rather than a directional view on the stock.
Financial Highlights
Upbound Group generated $4.7B in revenue in FY2025, retaining a 48.4% gross margin, operating income reached $223.3M (4.8% operating margin), and net income was $73.0M, reflecting a 1.6% net profit margin. Diluted earnings per share stood at $1.25. The company generated $305.6M in operating cash flow.
Upcoming Events
Dividend record date
Quarterly dividend payment
Upbound Group has 2 upcoming scheduled events. The next event, "Dividend record date", is scheduled for October 6, 2026 (in 4 days). 2 of the upcoming events are financial in nature, such as earnings calls or quarterly results. Investors can track these dates to stay informed about potential catalysts that may affect the UPBD stock price.
Short Interest History
Short interest in Upbound Group (UPBD) currently stands at 7.9 million shares, up 3.9% from the previous reporting period, representing 14.2% of the float. Since October 2025, short interest has increased by 104.9%.
Days to Cover History
Days to cover for Upbound Group (UPBD) currently stands at 10.4 days. The ratio is the reported short interest divided by the average daily trading volume. Since October 2025, the figure has increased by 88.3%. Across the settlements charted above, it has ranged from 4.5 to 10.4 days.
UPBD Company Profile & Sector Positioning
Upbound Group (UPBD) operates in the Software - Application industry within the broader Technology sector and is listed on the NASDAQ. Among dividend-paying stocks, UPBD ranks #224 by dividend yield.
Investors comparing UPBD often look at related companies in the same sector, including Donnelley Financial Solutions, Inc. (DFIN), Amplitude, Inc. (AMPL), MeridianLink, Inc. (MLNK), Lightspeed Commerce Inc. (LSPD), and PagerDuty, Inc. (PD). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate UPBD's relative position within its industry.