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Apple (AAPL) SVP Deirdre O'Brien sells 30K shares after RSU vesting under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Apple Inc. Senior Vice President Deirdre O'Brien reported a mix of equity awards vesting and planned share sales. On April 1, 2026, several restricted stock unit awards settled into a combined 64,317 shares of common stock at a conversion price of $0.00, reflecting scheduled vesting of RSUs granted in 2021, 2022, and 2023. That same day, 34,315 shares were withheld by Apple to cover tax obligations on the RSU vesting at a price of $255.63 per share. On April 2, 2026, she completed open-market sales totaling 30,002 shares at weighted-average prices of $255.12 and $255.82 per share under a Rule 10b5-1 trading plan adopted on November 24, 2025, and continued to hold 136,810 shares of Apple common stock directly after these transactions.

Positive

  • None.

Negative

  • None.
Insider O'BRIEN DEIRDRE
Role Senior Vice President
Sold 30,002 shs ($7.66M)
Approx. gross sale proceeds $7.66M
Approx. exercise cost $0.00
Type Security Shares Price Value
Sale Common Stock 20,338 $255.12 $5.19M
Sale Common Stock 9,664 $255.82 $2.47M
Exercise Restricted Stock Unit 22,688 $0.00 $0.00
Exercise Restricted Stock Unit 22,159 $0.00 $0.00
Exercise Restricted Stock Unit 19,470 $0.00 $0.00
Exercise Common Stock 64,317 $0.00 $0.00
Exercise Price or Tax Liability Common Stock 34,315 $255.63 $8.77M
Holdings After Transaction: Restricted Stock Unit — 61,097 shares (Direct); Common Stock — 136,810 shares (Direct)
Footnotes (9)
  1. F1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
  2. F2. The number of securities reported reflects the acquisition on January 30, 2026 of 123 shares of Apple Inc.'s common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP") for the ESPP purchase period of August 1, 2025 through January 30, 2026.
  3. F3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
  4. F4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025.
  5. F5. This transaction was executed in multiple trades at prices ranging from $254.505 to 255.485; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  6. F6. This transaction was executed in multiple trades at prices ranging from $255.51 to $256.095; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
  7. F7. This award was granted on September 26, 2021. 22,689 RSUs subject to the award vested on April 1, 2024, and 22,688 RSUs vested on each of April 1, 2025 and April 1, 2026.
  8. F8. This award was granted on September 25, 2022. 22,159 RSUs subject to the award vested on each of April 1, 2025 and April 1, 2026, and 22,159 RSUs are scheduled to vest on April 1, 2027, subject to the terms and conditions of the underlying award agreement.
  9. F9. This award was granted on October 1, 2023. 19,470 RSUs subject to the award vested on April 1, 2026, and 19,469 RSUs are scheduled to vest on each of April 1, 2027 and April 1, 2028, subject to the terms and conditions of the underlying award agreement.
Open-market shares sold 30,002 shares Common stock sales on April 2, 2026
Sale price tranche 1 $255.12 per share 20,338 shares of common stock sold
Sale price tranche 2 $255.82 per share 9,664 shares of common stock sold
RSU shares settled 64,317 shares RSUs converted to common stock on April 1, 2026 at $0.00
Tax withholding shares 34,315 shares Shares withheld to satisfy tax on RSU vesting at $255.63
Shares held after transactions 136,810 shares Direct Apple common stock ownership after reported trades
Rule 10b5-1 plan adoption date November 24, 2025 Governs timing of April 2, 2026 sales
RSU grant vesting dates 2024–2028 Footnotes describe vesting on April 1, 2024–2028
Restricted Stock Unit financial
"Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock."
A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.
Rule 10b5-1 trading plan regulatory
"This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
tax withholding requirements financial
"Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs."
weighted average sale price financial
"the price reported above reflects the weighted average sale price."
Employee Stock Purchase Plan financial
"acquisition on January 30, 2026 of 123 shares ... pursuant to the Apple Inc. Employee Stock Purchase Plan"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What did Apple (AAPL) executive Deirdre O'Brien report in this Form 4?
Deirdre O'Brien reported vesting of restricted stock units into 64,317 Apple shares, tax withholding of 34,315 shares, and open-market sales of 30,002 shares. These transactions reflect routine equity compensation settlement and a pre-planned share sale, while she still holds 136,810 shares directly.

How many Apple (AAPL) shares did Deirdre O'Brien sell and at what prices?
She sold 30,002 Apple common shares in open-market transactions. One sale covered 20,338 shares at a weighted-average price of $255.12, and another covered 9,664 shares at a weighted-average price of $255.82, both executed on April 2, 2026.

Were Deirdre O'Brien’s Apple (AAPL) stock sales pre-planned under Rule 10b5-1?
Yes. A footnote states the sale transactions were made under a Rule 10b5-1 trading plan adopted on November 24, 2025. Such plans pre-schedule trades, indicating the timing of these April 2, 2026 sales was determined in advance rather than decided opportunistically.

What happened to Deirdre O'Brien’s Apple restricted stock units in this filing?
Multiple RSU awards vested and settled into common stock on April 1, 2026, totaling 64,317 shares at a $0.00 conversion price. The footnotes explain these RSUs were granted in 2021, 2022, and 2023 and vest on specified April 1 dates over several years.

How many Apple (AAPL) shares did Deirdre O'Brien retain after these transactions?
After the reported transactions, she held 136,810 Apple common shares directly. This figure reflects her remaining position following RSU settlements, tax withholding of 34,315 shares, and open-market sales totaling 30,002 shares disclosed in the Form 4.

Why were 34,315 Apple (AAPL) shares withheld in Deirdre O'Brien’s Form 4?
Apple withheld 34,315 shares to satisfy tax withholding requirements related to the vesting of restricted stock units. This tax-withholding disposition, coded as an “F” transaction, is not an open-market sale but a standard mechanism to cover tax liabilities on equity compensation.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
O'BRIEN DEIRDRE
(Last)(First)(Middle)
ONE APPLE PARK WAY
(Street)
CUPERTINO CALIFORNIA 95014
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Apple Inc. [ AAPL ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Senior Vice President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/01/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/01/2026M64,317A(1)201,127(2)D
Common Stock(3)04/01/2026F34,315D$255.63166,812D
Common Stock(4)04/02/2026S20,338D$255.12(5)146,474D
Common Stock(4)04/02/2026S9,664D$255.82(6)136,810D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Unit(1)04/01/2026M22,688 (7) (7)Common Stock22,688(1)0D
Restricted Stock Unit(1)04/01/2026M22,159 (8) (8)Common Stock22,159(1)22,159D
Restricted Stock Unit(1)04/01/2026M19,470 (9) (9)Common Stock19,470(1)38,938D
Explanation of Responses:
1. Each restricted stock unit ("RSU") represents the right to receive, at settlement, one share of common stock. This transaction represents the settlement of RSUs in shares of common stock on their scheduled vesting date.
2. The number of securities reported reflects the acquisition on January 30, 2026 of 123 shares of Apple Inc.'s common stock pursuant to the Apple Inc. Employee Stock Purchase Plan ("ESPP") for the ESPP purchase period of August 1, 2025 through January 30, 2026.
3. Shares withheld by Apple to satisfy tax withholding requirements on vesting of RSUs.
4. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025.
5. This transaction was executed in multiple trades at prices ranging from $254.505 to 255.485; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
6. This transaction was executed in multiple trades at prices ranging from $255.51 to $256.095; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.
7. This award was granted on September 26, 2021. 22,689 RSUs subject to the award vested on April 1, 2024, and 22,688 RSUs vested on each of April 1, 2025 and April 1, 2026.
8. This award was granted on September 25, 2022. 22,159 RSUs subject to the award vested on each of April 1, 2025 and April 1, 2026, and 22,159 RSUs are scheduled to vest on April 1, 2027, subject to the terms and conditions of the underlying award agreement.
9. This award was granted on October 1, 2023. 19,470 RSUs subject to the award vested on April 1, 2026, and 19,469 RSUs are scheduled to vest on each of April 1, 2027 and April 1, 2028, subject to the terms and conditions of the underlying award agreement.
/s/ Sam Whittington, Attorney-in-Fact for Deirdre O'Brien04/03/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR