STOCK TITAN

Advantage Solutions (NYSE: ADV) CEO buys 200K shares in market

Filing Impact
(High)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Advantage Solutions Inc. Chief Executive Officer David A. Peacock reported an open-market purchase of 200,000 shares of Class A common stock. The weighted-average price was $0.6439 per share, with individual trades between $0.62 and $0.65, bringing his direct holdings to 3,701,366 shares.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
PEACOCK DAVID A

(Last) (First) (Middle)
C/O ADVANTAGE SOLUTIONS INC.
7676 FORSYTH BOULEVARD, FIFTH FLOOR

(Street)
ST. LOUIS MO 63105

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Advantage Solutions Inc. [ ADV ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
03/05/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 03/05/2026 P 200,000 A $0.6439(1) 3,701,366 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The price reported in Column 4 is a weighted-average price. These shares were purchased in multiple transactions at prices ranging from $0.62 to $0.65. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
/s/ Bryce Robinson, Attorney-in-fact 03/09/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Advantage Solutions (ADV) report on this Form 4?

Advantage Solutions reported that CEO David A. Peacock bought 200,000 shares of Class A common stock in open-market transactions. The weighted-average purchase price was $0.6439 per share, with actual prices ranging from $0.62 to $0.65 across multiple trades.

At what price did the Advantage Solutions (ADV) CEO buy shares?

CEO David A. Peacock bought 200,000 Advantage Solutions Class A shares at a weighted-average price of $0.6439. According to the filing footnote, the individual transactions occurred at prices between $0.62 and $0.65 per share across multiple purchases on the same date.

How many Advantage Solutions (ADV) shares does the CEO own after this transaction?

After the reported purchase, CEO David A. Peacock directly owns 3,701,366 shares of Advantage Solutions Class A common stock. This total reflects the addition of 200,000 shares acquired in the open market, as disclosed in the Form 4 insider trading report.

Was the Advantage Solutions (ADV) insider transaction a buy or a sell?

The Form 4 shows a buy transaction. CEO David A. Peacock executed an open-market purchase of 200,000 shares of Advantage Solutions Class A common stock, classified under transaction code "P," which denotes a purchase in an open market or private transaction.

What does the Form 4 footnote say about the ADV CEO’s purchase prices?

The footnote explains the reported $0.6439 price is a weighted average. The CEO’s 200,000 shares were bought in multiple transactions, with individual trades executed between $0.62 and $0.65 per share, and detailed price breakdowns are available on request to the company or regulators.
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