STOCK TITAN

Advantage (ADV) CEO receives 56,000 RSUs and 24,000 PSUs in grants

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

PEACOCK DAVID A reported acquisition or exercise transactions in this Form 4 filing.

Advantage Solutions Inc. reported that Chief Executive Officer David A. Peacock received equity awards on Class A Common Stock. He was granted 56,000 restricted stock units (RSUs), which are scheduled to vest in three equal installments on each of the first, second and third anniversaries of the grant date.

He was also granted 24,000 performance restricted stock units (PSUs), which may vest from 0% to 200% of the target amount on the third anniversary of the grant date, based on performance conditions tied to Advantage Cash Earnings and Adjusted EBITDA Margin. Following these awards, Peacock directly holds 4,045,102 shares of Class A Common Stock.

Positive

  • None.

Negative

  • None.
Insider PEACOCK DAVID A
Role Chief Executive Officer
Type Security Shares Price Value
Grant/Award Performance Restricted Stock Unit 24,000 $0.00 --
Grant/Award Class A Common Stock 56,000 $0.00 --
Holdings After Transaction: Performance Restricted Stock Unit — 24,000 shares (Direct, null); Class A Common Stock — 4,045,102 shares (Direct, null)
Footnotes (1)
  1. Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date. Represents an award of performance restricted stock units (PSUs) that is a contingent right to receive Class A Common Stock upon vesting. Subject to the achievement of certain performance conditions based on Advantage Cash Earnings and Adjusted EBITDA Margin, the PSUs are scheduled to vest on the third anniversary of the grant date and may vest from 0% to 200% of the target number of PSUs reported on this Form 4.
RSUs granted 56,000 units Restricted stock units granted to CEO on transaction date
PSUs granted 24,000 units Performance restricted stock units granted to CEO
PSU vesting range 0% to 200% Range of PSUs that may vest based on performance
Shares held after transaction 4,045,102 shares Class A Common Stock directly owned by CEO after grants
Vesting schedule RSUs 3 installments RSUs vest on first, second and third anniversaries of grant date
restricted stock units (RSUs) financial
"Represents an award of restricted stock units (RSUs) that is a contingent right"
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
performance restricted stock units (PSUs) financial
"Represents an award of performance restricted stock units (PSUs) that is a contingent right"
Advantage Cash Earnings financial
"Subject to the achievement of certain performance conditions based on Advantage Cash Earnings"
Adjusted EBITDA Margin financial
"and Adjusted EBITDA Margin, the PSUs are scheduled to vest"
Adjusted EBITDA margin shows how much profit a company makes from its core operations, expressed as a percentage of its total revenue, after removing certain one-time or unusual expenses and income. It helps investors understand the company's true earning ability from regular business activities, making it easier to compare performance over time or with other companies. Think of it as measuring the efficiency of a business in turning sales into profits, excluding irregular adjustments.
Class A Common Stock financial
"contingent right to receive Class A Common Stock upon vesting"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
PEACOCK DAVID A

(Last)(First)(Middle)
C/O ADVANTAGE SOLUTIONS INC.
7676 FORSYTH BOULEVARD, FIFTH FLOOR

(Street)
ST. LOUIS MISSOURI 63105

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Advantage Solutions Inc. [ ADV ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
Chief Executive Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/29/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock04/29/2026A56,000(1)A$04,045,102D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Performance Restricted Stock Unit(2)04/29/2026A24,000 (2) (2)Class A Common Stock24,000$024,000D
Explanation of Responses:
1. Represents an award of restricted stock units (RSUs) that is a contingent right to receive Class A Common Stock upon vesting. The RSUs are scheduled to vest in equal installments on each of the first, second and third anniversaries of the grant date.
2. Represents an award of performance restricted stock units (PSUs) that is a contingent right to receive Class A Common Stock upon vesting. Subject to the achievement of certain performance conditions based on Advantage Cash Earnings and Adjusted EBITDA Margin, the PSUs are scheduled to vest on the third anniversary of the grant date and may vest from 0% to 200% of the target number of PSUs reported on this Form 4.
/s/ Bryce Robinson, Attorney-in-fact05/01/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What equity awards did Advantage Solutions (ADV) CEO David Peacock receive?

David A. Peacock received 56,000 restricted stock units and 24,000 performance restricted stock units. These awards give him rights to Class A Common Stock, subject to time-based vesting for RSUs and performance-based vesting for PSUs tied to company financial metrics.

How do the new RSU awards for Advantage Solutions (ADV) CEO vest?

The 56,000 restricted stock units vest in three equal installments on the first, second and third anniversaries of the grant date. Each vesting installment converts into Class A Common Stock, aligning the CEO’s compensation with long-term shareholder value over several years.

What performance conditions apply to the PSUs granted by Advantage Solutions (ADV)?

The 24,000 performance restricted stock units vest based on Advantage Cash Earnings and Adjusted EBITDA Margin. On the third anniversary of the grant date, between 0% and 200% of the target PSUs can vest, depending on the company’s achievement of these defined financial performance goals.

When will the performance restricted stock units for Advantage Solutions (ADV) CEO vest?

The performance restricted stock units are scheduled to vest on the third anniversary of the grant date. Actual vesting depends on meeting performance conditions linked to Advantage Cash Earnings and Adjusted EBITDA Margin, which determine how many PSUs convert into Class A Common Stock.

How many Advantage Solutions (ADV) shares does the CEO hold after these grants?

After these equity grants, David A. Peacock directly holds 4,045,102 shares of Class A Common Stock. This total reflects his updated ownership position as reported in the Form 4, including the latest awards granted on the stated transaction date.

Are the recent Advantage Solutions (ADV) CEO equity awards open-market purchases?

No, these transactions are coded as grants or awards, not open-market purchases. The CEO did not buy shares at a market price; instead, he received RSUs and PSUs as compensation that may convert into shares over time if vesting conditions are satisfied.