Affirm CFO sells 21,631 shares under 10b5-1 plan
Affirm’s CFO exercised RSUs and sold about 21,600 shares under a pre-set Rule 10b5-1 trading plan at roughly $71–$74 per share.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
Affirm Holdings, Inc. (AFRM) reported that Chief Financial Officer Robert O'Hare exercised restricted stock units into 11,987 shares of Class A Common Stock on September 1, 2026, with 6,101 shares withheld to cover tax obligations.
O'Hare then sold a total of 21,631 shares of Class A Common Stock on September 1–2, 2026 at weighted average prices around $71–$74 per share, with the sales made pursuant to a Rule 10b5-1 trading plan adopted on May 21, 2026.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
10 txns
Insider
O'Hare Robert
Role
Chief Financial Officer
Sold
21,631 shs ($1.56M)
Approx. gross sale proceeds
$1.56M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock F2, F5 | 5,886 | $74.02 | $436K |
| Exercise | Restricted Stock Units F6, F7 | 702 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units F6, F8 | 5,019 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units F6, F9 | 2,128 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units F6, F10 | 1,357 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units F6, F11 | 2,781 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 11,987 | $0.00 | $0.00 |
| Tax Withholding | Class A Common Stock F1 | 6,101 | $69.94 | $427K |
| Sale | Class A Common Stock F2, F3 | 15,545 | $71.59 | $1.11M |
| Sale | Class A Common Stock F2, F4 | 200 | $72.51 | $15K |
Holdings After Transaction:
Restricted Stock Units — 70,194 contracts (Direct);
Class A Common Stock — 2,734 shares (Direct)
Footnotes (11)
- F1. Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2026.
- F2. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.
- F3. Represents the weighted average sale price of the shares sold from $71.25 to $72.09 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. Represents the weighted average sale price of the shares sold from $72.51 to $72.54 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents the weighted average sale price of the shares sold from $73.84 to $74.20 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F6. Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.
- F7. The RSUs vested in equal monthly installments from October 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.
- F8. The RSUs vest as to 25% of the shares on September 1, 2024 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.
- F9. The RSUs vest as to 25% of the shares on September 1, 2025 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.
- F10. The RSUs vest in equal quarterly installments for a period of four years beginning December 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
- F11. The RSUs vest in equal quarterly installments for a period of three years beginning December 1, 2025, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
Key Figures
Shares sold September 1, 2026 (main block): 15,545 shares at about $71.59 per share
Additional shares sold September 1, 2026: 200 shares at weighted average price $72.51–$72.54
Shares sold September 2, 2026: 5,886 shares at about $74.02 per share
+3 more
6 metrics
Shares sold September 1, 2026 (main block)
15,545 shares at about $71.59 per share
Class A Common Stock sale with weighted average price range $71.25–$72.09
Additional shares sold September 1, 2026
200 shares at weighted average price $72.51–$72.54
Class A Common Stock sale in a narrow price range
Shares sold September 2, 2026
5,886 shares at about $74.02 per share
Class A Common Stock sale with weighted average price range $73.84–$74.20
Total shares sold
21,631 shares
Net shares sold across all reported sale transactions
Shares acquired via RSU conversion
11,987 shares
Class A Common Stock received upon RSU settlement on September 1, 2026
Shares withheld for tax obligations
6,101 shares at $69.94 per share
Shares withheld to satisfy tax obligation upon RSU vesting
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Unit (RSU), weighted average sale price, vesting commencement date
4 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Unit (RSU) financial
"Each Restricted Stock Unit (RSU) represents a contingent right to receive one share"
A restricted stock unit (RSU) is a promise from a company to give an employee company shares (or cash equal to their value) at a future date if certain conditions are met, such as staying with the company or hitting performance targets. For investors, RSUs matter because when they convert into actual shares they increase the number of shares available and can create selling pressure as employees cash out—think of them as a future paycheck paid in company stock.
weighted average sale price financial
"Represents the weighted average sale price of the shares sold from $71.25 to $72.09 per share"
vesting commencement date financial
"The RSUs vest in equal quarterly installments for a period of four years beginning December 1, 2024, the vesting commencement date"
The vesting commencement date is the starting point when an employee begins earning ownership rights to their promised benefits, such as stock options or retirement contributions. Think of it like the day a savings account is opened—only after this date do the benefits start to grow and become fully available over time. It matters to investors because it marks when the clock begins ticking toward full ownership, affecting the timing and value of these benefits.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What equity awards did AFRM CFO Robert O'Hare have vest on September 1, 2026?
On September 1, 2026, Robert O'Hare had restricted stock units convert into 11,987 shares of Affirm Class A Common Stock, reflecting multiple RSU grants each representing a contingent right to receive one share of stock upon vesting.
AI-generated analysis. How Rhea-AI works. Not financial advice.
