Affirm officer plans sale of 15,745 shares

Affirm Holdings, Inc. (AFRM) received a notice that officer Robert O'Hare filed to potentially sell shares under Rule 144.

Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) received a notice that officer Robert O'Hare filed to potentially sell shares under Rule 144. The notice covers up to 15,745 shares of common stock, to be sold through Morgan Stanley Smith Barney LLC, with an aggregate market value of $1,172,215.25 and an approximate sale date of September 1, 2026. Affirm common shares outstanding are listed as 296,881,962; this is a baseline figure, not the amount being sold. The shares to be sold were acquired upon vesting of restricted stock units between March 1, 2026 and June 1, 2026.

Key Figures

Shares to be sold: 15,745 shares of common stock Aggregate market value: $1,172,215.25 Shares outstanding: 296,881,962 shares +3 more

6 metrics

Shares to be sold 15,745 shares of common stock Maximum number of Affirm Holdings, Inc. shares covered by this Form 144 notice

Aggregate market value $1,172,215.25 Aggregate market value of the 15,745 shares covered by the notice

Shares outstanding 296,881,962 shares Affirm Holdings, Inc. common shares outstanding as listed in the Form 144

Approximate sale date September 1, 2026 Approximate date of sale indicated for the shares covered by the Form 144

Shares acquired period start March 1, 2026 Start of period during which the RSUs vested for these shares

Shares acquired period end June 1, 2026 End of period during which the RSUs vested for these shares

Key Terms

Rule 144, restricted stock units, aggregate market value, securities to be sold

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock units financial

"The securities to be sold were acquired upon the vesting of restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

aggregate market value financial

"15745 | 1172215.25 | 296881962 | 09/01/2026"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

securities to be sold financial

"The securities to be sold were acquired upon the vesting of restricted stock units"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing by officer Robert O'Hare mean for AFRM?

Officer Robert O'Hare filed a Form 144 indicating an intention to sell up to 15,745 shares of Affirm Holdings, Inc. common stock under Rule 144. It is a notice of a potential sale, not a confirmation that the shares have been sold.

How many AFRM shares are covered by this Form 144 notice?

The Form 144 notice covers up to 15,745 shares of Affirm Holdings, Inc. common stock. These shares were acquired upon vesting of restricted stock units during the period from March 1, 2026 through June 1, 2026.

What is the approximate market value of the AFRM shares in this Form 144?

The filing lists an aggregate market value of $1,172,215.25 for the 15,745 shares of Affirm Holdings, Inc. common stock covered by the notice, as of the approximate sale date of September 1, 2026.

When is the approximate sale date for the AFRM shares under this Form 144?

The notice states an approximate sale date of September 1, 2026 for the potential sale of the 15,745 shares of Affirm Holdings, Inc. common stock under Rule 144.

How many AFRM shares are reported as outstanding in this Form 144?

The Form 144 lists 296,881,962 shares of Affirm Holdings, Inc. common stock as outstanding. This figure provides context for the company’s total common shares and is separate from the 15,745 shares covered by the notice.

What type of equity awards are related to the AFRM shares in this filing?

The filing states that the securities to be sold were acquired upon the vesting of restricted stock units during the period from March 1, 2026 through June 1, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 04:36 PM EDT Accepted by SEC EDGAR 09/01/2026 - 04:35 PM EDT Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001633877
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Affirm Holdings, Inc.
SEC File Number	001-39888
Address of Issuer	221 Main Street Floor 6 San Francisco CALIFORNIA 94105
Phone	4159601518
Name of Person for Whose Account the Securities are To Be Sold	ROBERT O'HARE
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	15745	1172215.25	296881962	09/01/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/01/2026	Restricted Stock Units	Issuer			15745	03/01/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	The securities to be sold were acquired upon the vesting of restricted stock units during the period of 3/1/2026 through 6/1/2026.
Date of Notice	09/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/21/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Robert O'Hare
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)