Affirm Holdings (NASDAQ: AFRM) officer lines up multimillion share sale

Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) received a Rule 144 notice that officer Michael Linford plans to sell up to 79,219 shares of Affirm common stock, with an approximate sale date of 08/28/2026, through Morgan Stanley Smith Barney LLC.

The shares correspond to an aggregate market value of $6,138,680.31, and the filing lists 296,881,962 shares of common stock outstanding. Over the prior three months, Linford sold 100,000 shares on 06/26/2026 for total proceeds of $8,004,070.00 under a 10b5-1 plan.

Key Figures

Shares to be sold under Rule 144: 79,219 shares Aggregate market value of planned sale: $6,138,680.31 Shares outstanding: 296,881,962 shares +3 more

6 metrics

Shares to be sold under Rule 144 79,219 shares Planned sale by officer Michael Linford with approximate sale date 08/28/2026

Aggregate market value of planned sale $6,138,680.31 Value associated with 79,219 Affirm common shares in the Rule 144 notice

Shares outstanding 296,881,962 shares Affirm Holdings, Inc. common stock outstanding as listed in the Form 144

Shares sold in past 3 months 100,000 shares 10b5-1 sale by Michael Linford on 06/26/2026

Aggregate proceeds from recent sale $8,004,070.00 Total proceeds from the 100,000-share sale on 06/26/2026

Approximate sale date for planned transaction 08/28/2026 Approximate date for sale of 79,219 shares under Rule 144

Key Terms

Rule 144, 10b5-1, aggregate market value, Form 144

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

10b5-1 regulatory

"10b5-1 Sales for MICHAEL LINFORD 221 Main Street Floor 6 San"

A 10b5-1 plan is a pre-set schedule that lets company insiders buy or sell shares according to written instructions made when they do not possess material, nonpublic information. Think of it as a timed automatic payment for stock trades: it helps insiders avoid accusations of trading on secret information and gives outside investors a clearer signal about whether sales are routine or potentially informative about the company’s prospects.

aggregate market value financial

"| 79219 | 6138680.31 | 296881962 | 08/28/2026 | NASDAQ"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

Form 144 regulatory

"144: Securities Sold During The Past 3 Months"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

What does the Form 144 filing disclose for AFRM?

It discloses that Michael Linford, an officer of Affirm Holdings, Inc. (AFRM), filed a Rule 144 notice to sell up to 79,219 shares of Affirm common stock, with an approximate sale date of 08/28/2026, through Morgan Stanley Smith Barney LLC.

How many AFRM shares does Michael Linford plan to sell under this Form 144?

The notice states that Michael Linford plans to sell up to 79,219 shares of Affirm Holdings, Inc. common stock, with an aggregate market value shown as $6,138,680.31 in the filing’s securities information section.

What is the aggregate market value of the AFRM shares covered by the planned sale?

The Form 144 lists an aggregate market value of $6,138,680.31 for the 79,219 shares of Affirm Holdings, Inc. common stock that Michael Linford plans to sell under Rule 144.

How many AFRM shares are reported as outstanding in the Form 144?

The filing reports that 296,881,962 shares of Affirm Holdings, Inc. common stock were outstanding, as shown in the securities information section alongside the planned Rule 144 sale details.

What AFRM shares has Michael Linford sold in the past three months?

During the past three months, Michael Linford sold 100,000 shares of Affirm Holdings, Inc. common stock on 06/26/2026, with total sale proceeds reported as $8,004,070.00, identified in the filing as 10b5-1 sales.

On which exchange are the AFRM shares in this Form 144 listed?

The Form 144 identifies the Affirm Holdings, Inc. common stock covered by the notice as trading on the NASDAQ securities exchange.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/28/2026 - 04:28 PM Accepted by SEC EDGAR 08/28/2026 - 04:27 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001715913
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Affirm Holdings, Inc.
SEC File Number	001-39888
Address of Issuer	221 Main Street Floor 6 San Francisco CALIFORNIA 94105
Phone	4159601518
Name of Person for Whose Account the Securities are To Be Sold	MICHAEL LINFORD
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	79219	6138680.31	296881962	08/28/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/28/2026	Exercise of Stock Options	Issuer			79219	08/28/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for MICHAEL LINFORD 221 Main Street Floor 6 San Francisco CA 94105	Common	06/26/2026	100000	8004070.00

144: Remarks and Signature

Remarks
Date of Notice	08/28/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/09/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Michael Linford
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)