Affirm officer plans sale of 5,886 shares

Affirm officer Robert O’Hare filed a Form 144 covering up to 5,886 AFRM shares, with recent 10b5-1 plan sales of 15,745 shares disclosed.

Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) is the issuer of common stock for which officer Robert O'Hare has filed a Form 144 notice to sell up to 5,886 shares of common stock. The shares are held through Morgan Stanley Smith Barney LLC Executive Financial Services and relate to restricted stock units acquired on September 1, 2026.

The notice lists an approximate aggregate market value of $411,666.84 for the 5,886 shares as of a NASDAQ pricing on September 2, 2026. It also reports prior Rule 10b5-1 plan sales over the past three months totaling 15,745 shares of common stock for proceeds of $1,127,394.23.

Key Figures

Shares covered by Form 144: 5,886 shares Approximate aggregate market value: $411,666.84 10b5-1 shares sold in past 3 months: 15,745 shares +3 more

6 metrics

Shares covered by Form 144 5,886 shares Common stock of Affirm Holdings, Inc. listed as securities to be sold

Approximate aggregate market value $411,666.84 Value of 5,886 shares of common stock as of NASDAQ pricing on September 2, 2026

10b5-1 shares sold in past 3 months 15,745 shares Rule 10b5-1 sales of Affirm common stock reported for the prior three months

Proceeds from past 3 months 10b5-1 sales $1,127,394.23 Total proceeds from 15,745 common shares sold under a Rule 10b5-1 plan

RSU acquisition date September 1, 2026 Date restricted stock units related to the Form 144 shares were acquired

Form 144 signature date September 2, 2026 Date Robert O’Hare signed the Form 144 notice

Key Terms

Rule 144, restricted stock units, Rule 10b5-1, Form 144

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

restricted stock units financial

"Common | 09/01/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Rule 10b5-1 regulatory

"10b5-1 Sales for ROBERT OHARE 221 Main Street Floor 6"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Form 144 regulatory

"144: Filer Information"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

FAQ

What does the Form 144 filing disclose for AFRM insider Robert O’Hare?

It discloses that officer Robert O’Hare filed a Form 144 to sell up to 5,886 shares of Affirm Holdings, Inc. common stock, held via Morgan Stanley Smith Barney LLC Executive Financial Services and originating from restricted stock units acquired on September 1, 2026.

How many AFRM shares may be sold under this Form 144 notice?

The notice covers up to 5,886 shares of Affirm Holdings, Inc. common stock. These are linked to restricted stock units with an acquisition date of September 1, 2026, and are held through Morgan Stanley Smith Barney LLC Executive Financial Services.

What is the approximate market value of the AFRM shares covered by this Form 144?

The Form 144 lists an approximate aggregate market value of $411,666.84 for the 5,886 shares of Affirm Holdings, Inc. common stock, based on NASDAQ pricing information dated September 2, 2026.

What AFRM stock sales has Robert O’Hare made in the last three months under a 10b5-1 plan?

Over the past three months, the filing reports Rule 10b5-1 plan sales of 15,745 shares of Affirm Holdings, Inc. common stock for total proceeds of $1,127,394.23 for Robert O’Hare.

What type of securities are involved in Robert O’Hare’s AFRM Form 144 filing?

The Form 144 involves common stock of Affirm Holdings, Inc., associated with restricted stock units acquired on September 1, 2026, and held in an account at Morgan Stanley Smith Barney LLC Executive Financial Services in New York.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 04:30 PM Accepted by SEC EDGAR 09/02/2026 - 04:29 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001633877
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Affirm Holdings, Inc.
SEC File Number	001-39888
Address of Issuer	221 Main Street Floor 6 San Francisco CALIFORNIA 94105
Phone	4159601518
Name of Person for Whose Account the Securities are To Be Sold	ROBERT O'HARE
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	5886	411666.84	296881962	09/02/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/01/2026	Restricted Stock Units	Issuer			5886	09/01/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for ROBERT OHARE 221 Main Street Floor 6 San Francisco CA 94105	Common	09/01/2026	15745	1127394.23

144: Remarks and Signature

Remarks
Date of Notice	09/02/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/21/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Robert O'Hare
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)