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Affirm Insider Sale: 12,500 AFRM Shares Disposed by CAO; 213,967 Shares Retained

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Affirm Holdings, Inc. (AFRM) Form 4: The company's Chief Accounting Officer, Jiyane Siphelele, reported the sale of 12,500 shares of Class A common stock on 09/15/2025 at a weighted average sale price of $85.42 per share (reported range $85.09–$85.76). After the transaction the reporting person beneficially owned 213,967 shares. The form was signed by an attorney-in-fact on behalf of the reporting person.

Positive

  • Reporting person retains a substantial stake: 213,967 shares remain beneficially owned after the sale
  • Transparent disclosure of price range: weighted average and price range ($85.09–$85.76) are provided with an offer to supply detailed per-price quantities on request

Negative

  • Insider sale executed: 12,500 Class A shares were sold, which could be perceived negatively by some investors
  • No vesting or trading plan disclosed: the Form 4 does not state whether the sale was pursuant to a Rule 10b5-1 plan or other planned disposition

Insights

TL;DR: Insider sale of 12,500 AFRM shares by the Chief Accounting Officer; sizable residual holding remains.

The filing discloses a single open-market sale on 09/15/2025 totaling 12,500 Class A shares at a weighted average price of $85.42. The transaction code is "S" indicating a sale. The reporting person continues to report beneficial ownership of 213,967 shares, suggesting retention of a material stake despite the disposition. No derivative transactions or additional transfers are reported. This is a routine Section 16 disclosure of insider trading activity with no other corporate actions disclosed in the form.

TL;DR: Single insider sale disclosed; maintains substantial direct ownership so governance control impact appears limited.

The Form 4 shows the Chief Accounting Officer executed an equity sale and documented the weighted average sale price range for transparency. The report lists the ownership form as direct and shows 213,967 shares held after the sale, indicating continued alignment with shareholders. The filing contains a signed attorney-in-fact signature line but includes no information on planned sales, trading plans, or transfers to affiliates. Material governance changes or role changes are not disclosed.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Jiyane Siphelele

(Last) (First) (Middle)
C/O AFFIRM HOLDINGS, INC.
650 CALIFORNIA STREET

(Street)
SAN FRANCISCO CA 94108

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Affirm Holdings, Inc. [ AFRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/15/2025 S 12,500 D $85.42(1) 213,967 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents the weighted average sale price of the shares sold from $85.09 to $85.76 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Josh Samples, Attorney-in-Fact 09/15/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did AFRM insider Jiyane Siphelele sell on 09/15/2025?

The Chief Accounting Officer sold 12,500 shares of Class A common stock on 09/15/2025 at a weighted average price of $85.42 per share.

How many AFRM shares does the reporting person own after the transaction?

After the reported sale the reporting person beneficially owned 213,967 shares of Class A common stock.

What does the transaction code "S" mean on the Form 4?

Transaction code S indicates a sale of securities; here it denotes the disposition of 12,500 Class A shares.

Was the sale price for each share disclosed precisely?

The form reports a weighted average sale price of $85.42 and a range of $85.09–$85.76; the filer offered to provide per-price share counts upon request.

Did the filing show any derivative transactions or option exercises?

No. Table II for derivative securities contains no entries; only a non-derivative sale is reported.
Affirm Holdings, Inc.

NASDAQ:AFRM

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24.57B
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