Assurant (AIZ) CFO Keith Meier sells 25,000 shares under 10b5-1 plan

Rhea-AI Filing Summary

ASSURANT, INC. Executive Vice President and Chief Financial Officer Keith Meier reported selling 25,000 shares of common stock in an open-market transaction. The shares were sold at a weighted average price of $254.31 per share, with individual trade prices ranging from $251.55 to $257.14.

The filing states that all sales were made under a pre-arranged Rule 10b5-1 trading plan adopted on February 13, 2026, indicating they were scheduled in advance. Following the sale, Meier directly holds 18,552.344 shares of Assurant common stock and also has 851.7 indirectly held shares in the Assurant 401(k) Plan, which includes restricted stock units.

Insider Trade Summary 10b5-1

Net Seller: 25,000 shares ($6,357,750)

Net Sell 2 txns

Insider MEIER KEITH

Role EVP, Chief Financial Officer

Sold 25,000 shs ($6.36M)

Type	Security	Shares	Price	Value
Sale	Common Stock	25,000	$254.31	$6.36M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 18,552.344 shares (Direct, null); Common Stock — 851.7 shares (Indirect, By 401(k) Plan)

Footnotes (1)

1. All of the sales set forth on this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 13, 2026. The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.5500 through $257.1400, inclusive. The Reporting Person undertakes to provide Assurant, Inc., any security holder of Assurant, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to Form 4. Includes restricted stock units. Indirectly held shares of common stock of Assurant, Inc. under the Assurant, Inc. 401K Plan as of March 31, 2026.

Key Figures

Shares sold: 25,000 shares Weighted average sale price: $254.31 per share Sale price range: $251.55–$257.14 per share +4 more

7 metrics

Shares sold 25,000 shares Open-market sale of common stock on May 15, 2026

Weighted average sale price $254.31 per share Reported in Column 4 for the 25,000-share sale

Sale price range $251.55–$257.14 per share Multiple transactions within this price range

Direct holdings after sale 18,552.344 shares Common stock directly held following the transaction

Indirect 401(k) holdings 851.7 shares Indirectly held under Assurant, Inc. 401(k) Plan as of March 31, 2026

Net share direction 25,000 net shares sold transactionSummary shows net-sell direction

Sell transaction count 1 sale transactionSummary lists one non-derivative sale entry

Key Terms

Rule 10b5-1 trading plan, weighted average price, restricted stock units, Indirectly held shares

4 terms

Rule 10b5-1 trading plan regulatory

"All of the sales set forth on this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted..."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price in Column 4 is a weighted average price. These shares were sold in multiple transactions..."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

restricted stock units financial

"Includes restricted stock units."

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Indirectly held shares financial

"Indirectly held shares of common stock of Assurant, Inc. under the Assurant, Inc. 401K Plan as of March 31, 2026."

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MEIER KEITH

(Last) (First) (Middle)

C/O ASSURANT, INC.

260 INTERSTATE NORTH CIRCLE, S.E.

(Street)

ATLANTA GEORGIA 30339

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSURANT, INC. [ AIZ ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/15/2026		S		25,000(1)	D	$254.31(2)	18,552.344(3)	D
Common Stock								851.7	I	By 401(k) Plan(4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. All of the sales set forth on this Form 4 were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 13, 2026.

2. The price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.5500 through $257.1400, inclusive. The Reporting Person undertakes to provide Assurant, Inc., any security holder of Assurant, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to Form 4.

3. Includes restricted stock units.

4. Indirectly held shares of common stock of Assurant, Inc. under the Assurant, Inc. 401K Plan as of March 31, 2026.

	/s/ Anne Holman, Attorney-in-Fact	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Assurant (AIZ) disclose for Keith Meier?

Assurant (AIZ) disclosed that EVP and Chief Financial Officer Keith Meier sold 25,000 shares of common stock in an open-market transaction. The trades occurred at a weighted average price of $254.31 per share on May 15, 2026, under a pre-arranged plan.

At what prices did Keith Meier sell Assurant (AIZ) shares in this Form 4?

Keith Meier’s Assurant (AIZ) share sales were executed at prices ranging from $251.55 to $257.14 per share. The Form 4 reports a weighted average price of $254.31, with a commitment to provide detailed trade breakdowns upon request.

Was the Assurant (AIZ) insider sale by Keith Meier under a Rule 10b5-1 plan?

Yes. The filing states that all reported Assurant (AIZ) sales by Keith Meier were made pursuant to a Rule 10b5-1 trading plan adopted on February 13, 2026, indicating the transactions were pre-scheduled rather than opportunistic.

How many Assurant (AIZ) shares does Keith Meier hold after the reported sale?

After the reported sale, Keith Meier directly holds 18,552.344 Assurant (AIZ) shares of common stock. He also has 851.7 indirectly held shares in the Assurant 401(k) Plan, and this indirect position includes restricted stock units.

What does the Form 4 say about Keith Meier’s indirect Assurant (AIZ) holdings?

The Form 4 notes that 851.7 Assurant (AIZ) shares are indirectly held under the Assurant, Inc. 401(k) Plan as of March 31, 2026. A footnote clarifies that this indirect position includes restricted stock units.

How many total Assurant (AIZ) shares were sold in this Form 4 filing?

The filing reports that 25,000 Assurant (AIZ) common shares were sold by EVP and CFO Keith Meier. These shares were sold as non-derivative, open-market transactions coded as a sale, with no derivative exercises reported.