Ally Financial (NYSE: ALLY) CRO sells 5,000 shares under 10b5-1 plan

Rhea-AI Filing Summary

Ally Financial Inc. Chief Risk Officer Stephanie N. Richard sold 5,000 shares of common stock in an open-market transaction on May 15, 2026 at a weighted average price of $42.1416 per share. The trade was made under a pre-set Rule 10b5-1 sales plan adopted on January 30, 2026, and she now directly holds 93,927 shares.

Insider Trade Summary 10b5-1

Net Seller: 5,000 shares ($210,708)

Net Sell 1 txn

Insider Richard Stephanie N

Role Chief Risk Officer

Sold 5,000 shs ($211K)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,000	$42.1416	$211K

Holdings After Transaction: Common Stock — 93,927 shares (Direct, null)

Footnotes (1)

1. The reported transactions were executed pursuant to a sales plan adopted on January 30, 2026 designed to comply with Rule 10b5-1 under the Securities and Exchange Act of 1934. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.00 to $42.425, inclusive. The reporting person undertakes to provide to Ally Financial Inc., any security holder of Ally Financial Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Key Figures

Shares sold: 5,000 shares Weighted average sale price: $42.1416 per share Price range of trades: $42.00 to $42.425 per share +2 more

5 metrics

Shares sold 5,000 shares Open-market sale on May 15, 2026

Weighted average sale price $42.1416 per share Common stock sale on May 15, 2026

Price range of trades $42.00 to $42.425 per share Multiple sale transactions included in Form 4

Shares held after transaction 93,927 shares Direct ownership following May 15, 2026 sale

Net share direction 5,000 net shares sold Form 4 transaction summary (net-sell)

Key Terms

Rule 10b5-1, weighted average price, open-market sale, sales plan

4 terms

Rule 10b5-1 regulatory

"adopted on January 30, 2026 designed to comply with Rule 10b5-1 under the Securities and Exchange Act"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

weighted average price financial

"The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open-market sale financial

"transaction_action": "open-market sale","transaction_code_description": "Sale in open market or private transaction""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

sales plan regulatory

"transactions were executed pursuant to a sales plan adopted on January 30, 2026 designed to comply with Rule 10b5-1"

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Richard Stephanie N

(Last) (First) (Middle)

500 WOODWARD AVENUE

(Street)

DETROIT MICHIGAN 48226

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Ally Financial Inc. [ ALLY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Risk Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	05/15/2026		S		5,000	D	$42.1416(2)	93,927	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reported transactions were executed pursuant to a sales plan adopted on January 30, 2026 designed to comply with Rule 10b5-1 under the Securities and Exchange Act of 1934.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.00 to $42.425, inclusive. The reporting person undertakes to provide to Ally Financial Inc., any security holder of Ally Financial Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Remarks:

	/s/ Joyce M. Daniels, attorney-in-fact for Ms. Richard	05/19/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Ally Financial (ALLY) report for Stephanie N. Richard?

Ally Financial reported that Chief Risk Officer Stephanie N. Richard sold 5,000 shares of common stock. The sale was an open-market transaction executed under a pre-arranged Rule 10b5-1 trading plan, providing structured, pre-set instructions for selling shares over time.

At what price did the Ally Financial (ALLY) insider shares sell?

The 5,000 Ally Financial shares sold at a weighted average price of $42.1416. According to the filing, individual trades occurred in multiple transactions at prices ranging from $42.00 to $42.425 per share, with exact breakdowns available upon request from the company or regulators.

How many Ally Financial (ALLY) shares does the CRO hold after the sale?

Following the reported transaction, Chief Risk Officer Stephanie N. Richard directly holds 93,927 Ally Financial common shares. This post-transaction balance shows that the 5,000 shares sold represent a relatively small portion of her overall position disclosed in this Form 4 filing.

Was the Ally Financial (ALLY) insider sale made under a Rule 10b5-1 plan?

Yes. The filing states the transactions were executed under a sales plan adopted on January 30, 2026, designed to comply with Rule 10b5-1. Such plans pre-schedule trades, reducing the significance of trade timing as an indicator of insider sentiment.

What does weighted average price mean in this Ally Financial (ALLY) Form 4?

Weighted average price means the reported $42.1416 reflects an average across many small trades. The shares were sold in multiple transactions between $42.00 and $42.425, and the insider offered to provide detailed share counts at each price level upon request.