Alta Equipment (NYSE: ALTG) CFO gets stock units and sells shares

Rhea-AI Filing Summary

Alta Equipment Group Chief Financial Officer Anthony Colucci reported a mix of equity awards and a related tax sale of common stock. He received two grants under the 2020 Omnibus Incentive Plan: 10,595 performance stock units (PSUs) and 16,849 restricted stock units (RSUs), each representing one share of common stock at no purchase price. The PSUs were earned on February 27, 2026 and will vest annually over two years starting on February 14, 2027, while the RSUs will vest annually over three years starting on the same date, in each case contingent on his continued employment. To cover tax withholding obligations from the issuance of vested PSUs and RSUs, he executed an open-market sale of 8,137 shares at a weighted average price of $7.0517 per share, with trades occurring between $7.05 and $7.07. Following these transactions, Colucci directly owns 240,750 shares of Alta Equipment common stock.

Insider Trade Summary

Net Seller: 8,137 shares ($57,380)

Net Sell 3 txns

Insider Colucci Anthony

Role Chief Financial Officer

Sold 8,137 shs ($57K)

Type	Security	Shares	Price	Value
Sale	Common Stock	8,137	$7.0517	$57K
Grant/Award	Common Stock	10,595	$0.00	--
Grant/Award	Common Stock	16,849	$0.00	--

Holdings After Transaction: Common Stock — 240,750 shares (Direct)

Footnotes (1)

1. The reporting person was granted performance stock units ("PSUs") under the Alta Equipment Group Inc. 2020 Omnibus Incentive Plan. Each PSU represents the right to receive one share of Common Stock. The PSUs were earned on February 27, 2026 and will vest annually over 2 years starting on February 14, 2027, subject to reporting person's continued employment with the Company. The reporting person was granted restricted stock units ("RSUs") under the Alta Equipment Group Inc. 2020 Omnibus Incentive Plan. Each RSU represents the right to receive one share of Common Stock. The RSUs will vest annually over 3 years starting on February 14, 2027, subject to reporting person's continued employment with the Company. The shares sold relate to a "sell to cover" transaction to pay tax withholding obligations on the issuance of vested PSUs and RSUs in accordance with the Company's 2020 Omnibus Incentive Plan. The price reported in Column 4 reflects a weighted average price. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, specific trade amounts and pricing within the ranges set forth below. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.05 to $7.07, inclusive.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Colucci Anthony

(Last) (First) (Middle)

C/O ALTA EQUIPMENT GROUP

13211 MERRIMAN ROAD

(Street)

LIVONIA MI 48150

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ALTA EQUIPMENT GROUP INC. [ ALTG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/27/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	02/27/2026		A		10,595	A	(1)	232,038	D
Common Stock(2)	02/27/2026		A		16,849	A	(2)	248,887	D
Common Stock	03/03/2026		S		8,137(3)	D	$7.0517(4)(5)	240,750	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The reporting person was granted performance stock units ("PSUs") under the Alta Equipment Group Inc. 2020 Omnibus Incentive Plan. Each PSU represents the right to receive one share of Common Stock. The PSUs were earned on February 27, 2026 and will vest annually over 2 years starting on February 14, 2027, subject to reporting person's continued employment with the Company.

2. The reporting person was granted restricted stock units ("RSUs") under the Alta Equipment Group Inc. 2020 Omnibus Incentive Plan. Each RSU represents the right to receive one share of Common Stock. The RSUs will vest annually over 3 years starting on February 14, 2027, subject to reporting person's continued employment with the Company.

3. The shares sold relate to a "sell to cover" transaction to pay tax withholding obligations on the issuance of vested PSUs and RSUs in accordance with the Company's 2020 Omnibus Incentive Plan.

4. The price reported in Column 4 reflects a weighted average price. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, specific trade amounts and pricing within the ranges set forth below.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.05 to $7.07, inclusive.

	Anthony Colucci	03/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did ALTG’s CFO report on this Form 4?

Alta Equipment’s CFO, Anthony Colucci, reported receiving 10,595 performance stock units and 16,849 restricted stock units, plus selling 8,137 common shares in the open market to cover tax withholding on vested equity awards under the 2020 Omnibus Incentive Plan.

Was the ALTG insider stock sale a discretionary sale or tax-related?

The 8,137-share sale by ALTG’s CFO was tax-related. Footnotes state it was a “sell to cover” transaction to satisfy tax withholding obligations arising from vested PSUs and RSUs issued under Alta Equipment’s 2020 Omnibus Incentive Plan.

At what price did ALTG’s CFO sell shares in the reported transaction?

The CFO sold 8,137 Alta Equipment common shares at a weighted average price of $7.0517. Footnotes explain the stock was sold in multiple trades, with prices ranging from $7.05 to $7.07 per share in the open market.

How many Alta Equipment shares does the CFO own after these transactions?

After the reported grants and tax-related sale, ALTG’s CFO directly owns 240,750 common shares. This figure reflects his updated beneficial ownership following the issuance of performance and restricted stock units and the 8,137-share sell-to-cover transaction.

What are the vesting terms of the PSUs granted to ALTG’s CFO?

The 10,595 performance stock units granted to ALTG’s CFO were earned on February 27, 2026. According to footnotes, they will vest annually over two years starting on February 14, 2027, subject to his continued employment with Alta Equipment.

What are the vesting terms of the RSUs granted to ALTG’s CFO?

The 16,849 restricted stock units granted to ALTG’s CFO will vest annually over three years beginning February 14, 2027. Vesting is contingent on his continued employment with Alta Equipment, and each RSU represents the right to receive one share of common stock.