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Amaze Holdings (NYSE: AMZE) maps 2026 creator commerce and data-driven growth strategy

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8-K

Rhea-AI Filing Summary

Amaze Holdings, Inc. filed a current report highlighting a shareholder letter that outlines its 2026 strategy. Management says the business has shifted from restructuring in 2025 to scaling growth, centered on a “Creator Commerce Flywheel” that links more creators, data, and distribution into a reinforcing system.

The company emphasizes its data as a core asset, drawing on billions of visits and millions of stores to help creators and brands make better product, pricing, and marketing decisions. It is also expanding distribution through partnerships, including a recently announced launch partnership with LA Times Studios to embed commerce into high-intent media environments.

The letter introduces an updated investor framework around creator commerce, proprietary data, and distribution infrastructure. For new vertical launches such as The Food Channel, early operating frameworks target multi-million dollar gross revenues in year one, scaling to $12 million in year two per vertical under performance-driven, modular models designed to add revenue without matching fixed-cost growth.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): March 25, 2026

 

AMAZE HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

 

Nevada   001-41147   87-3905007

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(I.R.S. Employer

Identification No.)

 

150 Paularino, Suite D-200, Costa Mesa, CA   92626
(Address of principal executive offices)   (Zip Code)

 

(855) 766-9463

Registrant’s telephone number, including area code

 

Fresh Vine Wine, Inc.

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation to the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Common stock, par value $0.001 per share   AMZE   NYSE American

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 or Rule 12b-2 of the Securities Exchange Act of 1934.

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.

 

 

 

 

 

 

Item 7.01 Regulation FD Disclosure.

 

On March 25, 2026, Amaze Holdings, Inc. (the “Company”) issued a letter to shareholders related to important recent developments and other corporate updates. A copy of the letter to shareholders is furnished as Exhibit 99.1 to this Current Report on Form 8-K.

 

The information in this Item 7.01 (including Exhibit 99.1) shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities under such section, and shall not be deemed to be incorporated by reference into any filing of the Company under the Securities Act of 1933, as amended, or the Exchange Act.

 

Item 9.01 Financial Statements and Exhibits.

 

d) Exhibits.

 

Exhibit No.   Exhibit
99.1   Letter to Shareholders issued by Amaze Holdings, Inc. on March 25, 2026
104   Cover Page Interactive Data File (embedded within the Inline XBRL document)

 

 

 

 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  AMAZE HOLDINGS, INC.
     
Date: March 25, 2026 By: /s/ Joel Krutz
  Name: Joel Krutz
  Title: Chief Financial Officer

 

 

 

 

Exhibit 99.1

 

Amaze Holdings, Inc.

Letter to Shareholders

March 25th, 2026

 

Dear Shareholders,

 

As we move through the first quarter of 2026, I want to take a moment to update you on our progress and how we are thinking about the next phase of Amaze.

 

In our year-end letter, we spoke about 2025 as a transformative year—one where we stabilized the business, reduced our cost structure, strengthened the balance sheet, and positioned ourselves for growth. That work is now largely behind us.

 

Our focus has shifted from fixing the foundation to scaling the opportunity.

 

From Foundation to Flywheel

 

Amaze has always been built around a simple idea: allow anyone to sell anything, anywhere.

 

What has become clearer over the past year is that this is not just a product vision—it is a system-level opportunity.

 

We are now organizing the business around what we call the Creator Commerce Flywheel:

 

More creators drive more products and experiences
More activity generates more data and insights
Better data improves conversion and monetization
Expanded distribution increases reach and demand
Which in turn attracts more creators

 

This flywheel is already active across our platform. Our job now is to accelerate it.

 

Data Is Becoming a Core Asset

 

One of the most important realizations coming out of 2025 is the value of the data generated across our ecosystem.

 

With billions of visits, millions of stores, and constant product creation, we are capturing real-time signals around:

 

What consumers are engaging with
What they are buying
How trends are forming and evolving

 

This is not theoretical—it is happening on our platform every day.

 

We are now actively building ways to turn these signals into actionable tools for creators and brands, enabling better decisions around product launches, pricing, content, and marketing.

 

Over time, we believe this will open up entirely new monetization layers beyond transactions, extending Amaze into data-driven commerce and audience intelligence.

 

 

 

 

Expanding Distribution

 

At the same time, we are focused on where this activity reaches audiences.

 

Historically, creators have been dependent on closed platforms for distribution. We believe the next phase of the market will be defined by open, connected distribution models that allow commerce to travel wherever audiences already are.

 

As part of this strategy, we are building distribution partnerships that combine trusted media brands with commerce-native infrastructure.

 

One example of this approach is our recently announced launch partnership with the LA Times Studios, one of the largest and most influential media platforms in the United States. The LA Times reaches over 100 million monthly unique users across digital properties, supported by a deeply engaged subscriber base and premium content ecosystem.

 

By integrating commerce directly into this type of scaled, trusted distribution, we are not simply adding audience - we are embedding transactions into high-intent environments where consumers are already discovering content.

 

This is a fundamentally different model from traditional affiliate commerce.

 

It is also designed to be repeatable.

 

We view this as the beginning of a broader strategy to activate similar partnerships across additional verticals and distribution platforms over time.

 

Introducing Our Updated Investor Framework

 

To better communicate this evolution, we have released a new investor presentation that outlines how Amaze is positioning itself across:

 

Creator commerce
Proprietary data
Distribution infrastructure

 

We believe it is important that investors understand that Amaze is no longer just a set of tools—it is an entirely new operating system, participating in multiple layers of a rapidly growing market. The new investor deck can be reviewed here.

 

Context on 2025 Performance

 

As we discussed previously, 2025 was a year of transition.

 

We made deliberate decisions to:

 

Reduce operating costs
Restructure the balance sheet
Invest in key platform capabilities
Integrate new assets, including The Food Channel

 

These actions impacted near-term financial performance, but they were necessary to position the business for scale.

 

In2026, we are doing so with a cleaner structure, improved efficiency, and a clearer strategic direction.

 

 

 

 

Looking Ahead

 

Our priorities for 2026 are straightforward:

 

Accelerate the Creator Commerce Flywheel
Expand data-driven capabilities across the platform
Increase distribution through strategic partnerships
Drive operating leverage as we scale

 

We believe the combination of these initiatives positions Amaze to participate in a much larger opportunity than where we started.

 

We are particularly encouraged by early indicators from our Food Channel initiatives and related distribution partnerships. While still in the early stages, our initial operating frameworks targeted at generating multi-million dollar gross revenues in year one, scaling to $12 million in year two for individual vertical launches, based on performance-driven models.

 

These initiatives are designed to be modular and repeatable, providing a pathway to scale revenue through additional vertical launches across Music, Gaming, Health and Lifestyle etc, without requiring linear increases in fixed cost.

 

The creator economy continues to evolve rapidly, and we are seeing firsthand how commerce, content, and data are beginning to converge.

 

Our goal is to be at the center of that convergence.

 

Closing

 

I remain incredibly proud of what our team has accomplished over the past year.

 

We have taken a business that was undergoing significant change and built a foundation that we believe can support long-term growth.

 

Now, the focus is execution.

 

We appreciate your continued support and look forward to sharing more as we move through 2026.

 

Thank you,

 

Aaron Day

Chairman and Chief Executive Officer

Amaze Holdings, Inc.

 

For investor information, please contact IR@amaze.co

 

For press inquiries, please contact PR@amaze.co

 

 

 

 

About Amaze:

 

Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. By empowering anyone to “sell anything, anywhere,” Amaze enables creators to tell their stories, cultivate deeper audience connections, and generate sustainable income through shoppable, authentic experiences. Discover more at www.amaze.co.

 

Cautionary Note Regarding Forward-Looking Statements

 

This shareholder letter contains “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. . These statements relate to future events and developments or to our future operating or financial performance, are subject to risks and uncertainties and are based on estimates and assumptions. Forward-looking statements may include, but are not limited to, our expectations monetization opportunities, our 2026 priorities, and our future revenues. These statements can be identified by words such as such as “may,” “might,” “should,” “would,” “could,” “expect,” “plan,” “anticipate,” “intend,” “believe,” “estimate,” “predict,” “potential” or “continue,” and are based our current expectations and views concerning future events and developments and their potential effects on us.

 

Some or all of these forward-looking statements may not occur. These statements are subject to known and unknown risks, uncertainties and assumptions that could cause actual results to differ materially from those projected or otherwise implied by the forward-looking statement. Factors that affect our ability to achieve these results include unexpected issues arising from implementation of our new venture, our need to raise additional capital, our reliance on third parties to provide key services for our business, including cloud hosting, marketing platforms, payment providers and network providers, and our inability to agree upon the terms of a definitive agreement. Other risks include the Risk Factors contained in our Form S-1 filed on February 12, 2026 and our ability to stay the recent court order disclosed in our Form 8-K filed on February 20, 2026.

 

Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. Any forward-looking statement made by us herein speaks only as of the date on which it is made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

 

 

 

FAQ

What is the main purpose of Amaze Holdings (AMZE) latest 8-K filing?

The 8-K highlights a shareholder letter where Amaze outlines its 2026 strategy. It explains the shift from 2025 restructuring toward scaling growth, focusing on creator commerce, data, and distribution partnerships, and introduces new revenue frameworks for vertical launches like The Food Channel.

How does Amaze Holdings (AMZE) describe its Creator Commerce Flywheel?

Amaze describes a flywheel where more creators lead to more products, activity, and data. That data improves conversion and monetization, expanded distribution increases reach and demand, and this in turn attracts more creators, creating a self-reinforcing growth loop across its platform.

What role does data play in Amaze Holdings (AMZE) business strategy?

Data is described as a core asset, derived from billions of visits and millions of stores. Amaze aims to turn real-time signals on engagement, purchases, and trends into tools that guide product launches, pricing, content, and marketing, and to build new data-driven monetization layers.

What new distribution initiatives did Amaze Holdings (AMZE) highlight?

Amaze is pursuing open, connected distribution through media and platform partnerships. It cites a launch partnership with LA Times Studios, aiming to embed commerce directly into trusted, high-intent content environments, and views this as a repeatable model across additional verticals and platforms.

What revenue targets did Amaze Holdings (AMZE) share for new vertical launches?

For verticals such as The Food Channel, Amaze’s initial operating frameworks target multi-million dollar gross revenues in year one. They aim to scale to $12 million in gross revenue in year two per vertical, using performance-driven, modular models that avoid proportional fixed-cost increases.

How did Amaze Holdings (AMZE) characterize its 2025 performance and changes?

Management framed 2025 as a transition year focused on stabilizing the business. They reduced operating costs, restructured the balance sheet, invested in key platform capabilities, and integrated assets such as The Food Channel to create a cleaner structure and foundation for scaling in 2026.

What are Amaze Holdings (AMZE) key priorities for 2026?

The company’s 2026 priorities are to accelerate the Creator Commerce Flywheel, expand data-driven capabilities, increase distribution through strategic partnerships, and drive operating leverage as it scales. Leadership believes these initiatives position Amaze to participate in a much larger creator commerce opportunity.

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Amaze Holdings, Inc.

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