Amazon (NASDAQ: AMZN) exec eyes new stock sale under 10b5-1 plan

Rhea-AI Filing Summary

Amazon.com, Inc. insider Douglas Herrington filed to sell 16,844 shares of AMZN common stock, held via Restricted Stock Units and to be executed through Morgan Stanley Smith Barney LLC on NASDAQ on August 17, 2026. The filing also lists recent sales under a 10b5-1 trading plan over the prior three months.

Key Figures

Shares to be sold: 16,844 shares Shares sold May 21, 2026: 6,370 shares Dollar amount May 21, 2026: $1,671,438.95 +5 more

8 metrics

Shares to be sold 16,844 shares Planned sale of AMZN common stock on August 17, 2026

Shares sold May 21, 2026 6,370 shares AMZN common stock sold under 10b5-1 Sales Plan

Dollar amount May 21, 2026 $1,671,438.95 Sale of 6,370 AMZN shares under 10b5-1 Sales Plan

Shares sold June 1, 2026 1,000 shares AMZN common stock sold under 10b5-1 Sales Plan

Dollar amount June 1, 2026 $266,190.00 Sale of 1,000 AMZN shares under 10b5-1 Sales Plan

Shares sold July 1, 2026 1,000 shares AMZN common stock sold under 10b5-1 Sales Plan

Dollar amount July 1, 2026 $239,770.00 Sale of 1,000 AMZN shares under 10b5-1 Sales Plan

Shares sold August 3, 2026 1,000 shares AMZN common stock sold under 10b5-1 Sales Plan

Key Terms

10b5-1 Sales Plan, Restricted Stock Units, Executive Financial Services

3 terms

10b5-1 Sales Plan financial

"10b5-1 Sales Plan for DOUGLAS HERRINGTON 410 Terry Avenue North"

A 10b5-1 sales plan is a written, prearranged schedule that company insiders use to buy or sell their employer’s stock under a U.S. securities rule, so trades occur automatically at set times or prices regardless of later private information. It matters to investors because it reduces the risk of insider-trading accusations and signals that certain insider trades were planned ahead—like putting transactions on autopilot—while still affecting share supply and market confidence.

Restricted Stock Units financial

"Common | 08/15/2026 | Restricted Stock Units | Issuer"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

Executive Financial Services financial

"Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza"

FAQ

How many AMZN shares is Douglas Herrington planning to sell under this Form 144?

Douglas Herrington filed to potentially sell 16,844 shares of Amazon.com, Inc. (AMZN) common stock. These shares relate to Restricted Stock Units and are planned for sale through Morgan Stanley Smith Barney LLC.

When are the planned AMZN share sales by Douglas Herrington expected to occur?

The filing indicates an intended sale date of August 17, 2026 for the 16,844 AMZN common shares. The shares are to be sold on NASDAQ through Morgan Stanley Smith Barney LLC Executive Financial Services.

What AMZN shares has Douglas Herrington sold in the past three months?

The filing lists prior sales of 1,000 shares on June 1, 2026, 1,000 shares on July 1, 2026, and 1,000 shares on August 3, 2026, plus 6,370 shares on May 21, 2026, all of AMZN common stock.

What dollar amounts were involved in Douglas Herrington’s recent AMZN stock sales?

Recent AMZN sales under the plan totaled $266,190.00 on June 1, 2026, $239,770.00 on July 1, 2026, $278,390.00 on August 3, 2026, and $1,671,438.95 on May 21, 2026.

Are Douglas Herrington’s AMZN sales made under a Rule 10b5-1 trading plan?

Yes. Each of the recent AMZN transactions is labeled as a 10b5-1 Sales Plan for DOUGLAS HERRINGTON. This indicates pre-arranged trading instructions rather than discretionary, same-day trading decisions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/17/2026 - 04:48 PM Accepted by SEC EDGAR 08/17/2026 - 04:47 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	16844	4424076.60	10786313572	08/17/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/15/2026	Restricted Stock Units	Issuer			16844	08/15/2026	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales Plan for DOUGLAS HERRINGTON 410 Terry Avenue North Seattle WA 98109-5210	Common	08/03/2026	1000	278390.00
10b5-1 Sales Plan for DOUGLAS HERRINGTON 410 Terry Avenue North Seattle WA 98109-5210	Common	07/01/2026	1000	239770.00
10b5-1 Sales Plan for DOUGLAS HERRINGTON 410 Terry Avenue North Seattle WA 98109-5210	Common	06/01/2026	1000	266190.00
10b5-1 Sales Plan for DOUGLAS HERRINGTON 410 Terry Avenue North Seattle WA 98109-5210	Common	05/21/2026	6370	1671438.95

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)