How large was Amazon (NASDAQ: AMZN) SVP Zapolsky's preset-plan share sale?
Rhea-AI Filing Summary
AMAZON COM INC (AMZN) reported insider equity activity by Senior Vice President David Zapolsky. On August 21, 2026, he exercised 15,430 Restricted Stock Unit Awards that convert into common stock on a one-for-one basis and received the same number of Amazon common shares at a $0.00 exercise price. On August 21 and August 24, 2026, he sold an aggregate of 15,430 shares of Amazon common stock in multiple open-market transactions at weighted-average prices around $258–$260 per share. These sales were effected pursuant to a Rule 10b5-1 trading plan adopted on November 3, 2025.
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Insights
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Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Zapolsky David
Role
Senior Vice President
Sold
15,430 shs ($4.00M)
Approx. gross sale proceeds
$4.00M
Approx. exercise cost
$0.00
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock, par value $.01 per share F1 | 9,258 | $259.77 | $2.40M |
| Exercise | Restricted Stock Unit Award F6, F7 | 9,900 | $0.00 | $0.00 |
| Exercise | Restricted Stock Unit Award F6, F8 | 5,530 | $0.00 | $0.00 |
| Exercise | Common Stock, par value $.01 per share | 9,900 | $0.00 | $0.00 |
| Exercise | Common Stock, par value $.01 per share | 5,530 | $0.00 | $0.00 |
| Sale | Common Stock, par value $.01 per share F1, F2 | 1,138 | $257.7019 | $293K |
| Sale | Common Stock, par value $.01 per share F1, F3 | 1,782 | $258.6357 | $461K |
| Sale | Common Stock, par value $.01 per share F1, F4 | 2,133 | $259.6335 | $554K |
| Sale | Common Stock, par value $.01 per share F1, F5 | 1,119 | $260.449 | $291K |
Holdings After Transaction:
Restricted Stock Unit Award — 158,706 shares (Direct);
Common Stock, par value $.01 per share — 41,190 shares (Direct)
Footnotes (8)
- F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/03/2025.
- F2. Represents the weighted average sale price. The highest price at which shares were sold was $258.23 and the lowest price at which shares were sold was $257.24.
- F3. Represents the weighted average sale price. The highest price at which shares were sold was $259.23 and the lowest price at which shares were sold was $258.25.
- F4. Represents the weighted average sale price. The highest price at which shares were sold was $260.19 and the lowest price at which shares were sold was $259.25.
- F5. Represents the weighted average sale price. The highest price at which shares were sold was $261.00 and the lowest price at which shares were sold was $260.26.
- F6. Converts into Common Stock on a one-for-one basis.
- F7. This award vests based upon the following vesting schedule: 2,260 shares on May 21, 2023; 2,240 shares on each of August 21, 2023, November 21, 2023, and February 21, 2024; 3,240 shares on each of May 21, 2024, August 21, 2024, November 21, 2024, and February 21, 2025; 3,940 shares on each of May 21, 2025, August 21, 2025, and November 21, 2025; 3,920 shares on February 21, 2026; 9,920 shares on May 21, 2026; 9,900 shares on each of August 21, 2026, November 21, 2026, and February 21, 2027; 7,640 shares on May 21, 2027; and 7,620 shares on each of August 21, 2027, November 21, 2027, and February 21, 2028.
- F8. This award vests based upon the following vesting schedule: 5,050 shares on each of May 21, 2025, August 21, 2025, and November 21, 2025; 5,049 shares on February 21, 2026; 5,530 shares on each of May 21, 2026, August 21, 2026, and November 21, 2026; 5,529 shares on February 21, 2027; 5,797 shares on each of May 21, 2027 and August 21, 2027; 5,796 shares on each of November 21, 2027 and February 21, 2028; 10,474 shares on each of May 21, 2028, August 21, 2028, and November 21, 2028; 10,473 shares on February 21, 2029; 8,067 shares on each of May 21, 2029 and August 21, 2029; and 8,066 shares on each of November 21, 2029 and February 21, 2030.
Key Figures
Shares sold: 15,430 shares
Largest single sale: 9,258 shares at $259.77 per share
Additional sales on August 21, 2026: 6,172 shares
+3 more
6 metrics
Shares sold
15,430 shares
Aggregate Amazon common shares sold in reported transactions
Largest single sale
9,258 shares at $259.77 per share
Open-market sale of Amazon common stock on August 24, 2026
Additional sales on August 21, 2026
6,172 shares
Four open-market sales of Amazon common stock on August 21, 2026
RSUs exercised
15,430 shares
Restricted Stock Unit Awards converting one-for-one into common stock on August 21, 2026
Exercise price
$0.00 per share
Conversion of Restricted Stock Unit Awards into Amazon common stock
Rule 10b5-1 plan adoption date
November 3, 2025
Trading plan under which the reported sales were effected
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Unit Award, weighted average sale price, vests
4 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Unit Award financial
"The security title is listed as Restricted Stock Unit Award"
A restricted stock unit award is a promise by a company to give an employee a specified number of company shares at a future date if certain conditions are met, such as staying with the company or hitting performance goals. For investors, these awards matter because they can increase the total number of shares outstanding when converted, diluting existing holders, and they align employees’ incentives with shareholders’ interests much like giving a rising bonus that becomes real only after conditions are satisfied.
weighted average sale price financial
"Represents the weighted average sale price"
vests financial
"This award vests based upon the following vesting schedule"
FAQ
What did AMZN insider David Zapolsky report in this Form 4?
He reported exercising 15,430 Restricted Stock Unit Awards into the same number of Amazon common shares at an exercise price of $0.00, and selling 15,430 shares of Amazon common stock in multiple open-market transactions on August 21 and 24, 2026.
Were David Zapolsky’s AMZN stock sales under a Rule 10b5-1 plan?
Yes. A footnote states that the reported sales were effected pursuant to a Rule 10b5-1 trading plan adopted by David Zapolsky on November 3, 2025.
What RSU activity did AMZN report for David Zapolsky in this filing?
He exercised 9,900 and 5,530 shares from two Restricted Stock Unit Awards on August 21, 2026, converting them on a one-for-one basis into Amazon common stock at an exercise price of $0.00 per share.
AI-generated analysis. How Rhea-AI works. Not financial advice.