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Amazon (NASDAQ: AMZN) stores chief sells 3,741 shares in pre-set plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

AMAZON COM INC (AMZN) insider Douglas J. Herrington, CEO Worldwide Amazon Stores, reported multiple equity transactions. On 2026-08-17 he sold 3,741 shares of common stock in open-market trades at weighted-average prices around $262–$265 per share, executed under a Rule 10b5-1 trading plan adopted on 11/10/2025. On 2026-08-15 a Restricted Stock Unit Award converting one-for-one into common stock was partially exercised for 9,352 shares, leaving 47,575 restricted stock units outstanding. As of that date he also held 6,609.348 shares of common stock indirectly through an Amazon.com 401(k) plan account.

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Insider Herrington Douglas J
Role CEO Worldwide Amazon Stores
Sold 3,741 shs ($983K)
Approx. gross sale proceeds $983K
Approx. exercise cost $0.00
Type Security Shares Price Value
Sale Common Stock, par value $.01 per share F1, F2 1,441 $262.0454 $378K
Sale Common Stock, par value $.01 per share F1, F3 1,900 $262.8153 $499K
Sale Common Stock, par value $.01 per share F1, F4 400 $265.0925 $106K
Exercise Restricted Stock Unit Award F5, F6 9,352 $0.00 $0.00
Exercise Common Stock, par value $.01 per share 9,352 $0.00 $0.00
holding Common Stock, par value $.01 per share -- -- --
Holdings After Transaction: Restricted Stock Unit Award — 47,575 shares (Direct); Common Stock, par value $.01 per share — 467,138 shares (Direct); Common Stock, par value $.01 per share — 6,609.348 shares (Indirect, Amazon.com 401(k) plan account)
Footnotes (6)
  1. F1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
  2. F2. Represents the weighted average sale price. The highest price at which shares were sold was $262.48 and the lowest price at which shares were sold was $261.52.
  3. F3. Represents the weighted average sale price. The highest price at which shares were sold was $263.28 and the lowest price at which shares were sold was $262.52.
  4. F4. Represents the weighted average sale price. The highest price at which shares were sold was $265.30 and the lowest price at which shares were sold was $264.78.
  5. F5. Converts into Common Stock on a one-for-one basis.
  6. F6. This award vests based upon the following vesting schedule: 39,466 shares on each of November 15, 2022 and February 15, 2023; 9,659 shares on each of May 15, 2023, August 15, 2023, November 15, 2023, and February 15, 2024; 13,753 shares on each of May 15, 2024, August 15, 2024, and November 15, 2024; 13,752 shares on February 15, 2025; 11,960 shares on May 15, 2025; 11,959 shares on each of August 15, 2025, November 15, 2025, and February 15, 2026; 9,353 shares on May 15, 2026; 9,352 shares on each of August 15, 2026, November 15, 2026, and February 15, 2027; 7,218 shares on each of May 15, 2027, August 15, 2027, and November 15, 2027; and 7,217 shares on February 15, 2028.
Shares sold (total) 3,741 shares Aggregate common shares sold on 2026-08-17 across three open-market transactions
Sale price 1 $262.0454 per share Weighted-average sale price for 1,441 shares of common stock on 2026-08-17
Sale price 2 $262.8153 per share Weighted-average sale price for 1,900 shares of common stock on 2026-08-17
Sale price 3 $265.0925 per share Weighted-average sale price for 400 shares of common stock on 2026-08-17
RSUs exercised 9,352 units Restricted Stock Unit Award converting one-for-one into common stock on 2026-08-15
RSUs remaining 47,575 units Restricted Stock Unit Award balance following the 9,352-unit conversion on 2026-08-15
Indirect 401(k) holdings 6,609.348 shares Common stock held indirectly through Amazon.com 401(k) plan account as of 2026-08-15
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Unit Award financial
"security_title: Restricted Stock Unit Award converting into Common Stock"
A restricted stock unit award is a promise by a company to give an employee a specified number of company shares at a future date if certain conditions are met, such as staying with the company or hitting performance goals. For investors, these awards matter because they can increase the total number of shares outstanding when converted, diluting existing holders, and they align employees’ incentives with shareholders’ interests much like giving a rising bonus that becomes real only after conditions are satisfied.
weighted average sale price financial
"Represents the weighted average sale price. The highest price at which shares"
indirect ownership financial
"Indirect ownership noted as Amazon.com 401(k) plan account"

FAQ

What insider transactions did AMZN executive Douglas J. Herrington report on this Form 4?
Douglas J. Herrington reported selling 3,741 AMZN shares on 2026-08-17 and exercising 9,352 restricted stock units into common stock on 2026-08-15, while retaining additional unvested RSUs and 401(k) plan holdings.

At what prices did Douglas J. Herrington sell AMZN shares in the latest filing?
He sold AMZN shares at weighted-average prices of $262.0454, $262.8153, and $265.0925 per share. Footnotes state price ranges, with lowest sales at about $261.52 and highest up to $265.30 across the reported transactions.

How many AMZN shares did Douglas J. Herrington sell according to this Form 4?
He sold a total of 3,741 shares of Amazon common stock in three separate open-market transactions on 2026-08-17, according to the transaction summary, all reported as dispositions of directly held common stock.

What restricted stock unit activity did AMZN report for Douglas J. Herrington?
A Restricted Stock Unit Award converting one-for-one into common stock was partially exercised for 9,352 shares on 2026-08-15. After this transaction, 47,575 restricted stock units from that award remained outstanding and directly owned by Herrington.

Is the AMZN insider trading by Douglas J. Herrington under a Rule 10b5-1 plan?
Yes. The filing notes the sales were effected under a Rule 10b5-1 trading plan adopted by Herrington on 11/10/2025, indicating the sale instructions were pre-arranged rather than timed at his discretion.

What indirect AMZN holdings does Douglas J. Herrington report in this Form 4?
He reports indirect ownership of 6,609.348 AMZN shares through an Amazon.com 401(k) plan account as of 2026-08-15. This entry reflects plan holdings and is separate from his directly held common stock and restricted stock units.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Herrington Douglas J
(Last)(First)(Middle)
P.O. BOX 81226
(Street)
SEATTLE WASHINGTON 98108-1226
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CEO Worldwide Amazon Stores
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock, par value $.01 per share08/15/2026M9,352A$0470,879D
Common Stock, par value $.01 per share08/17/2026S(1)1,441D$262.0454(2)469,438D
Common Stock, par value $.01 per share08/17/2026S(1)1,900D$262.8153(3)467,538D
Common Stock, par value $.01 per share08/17/2026S(1)400D$265.0925(4)467,138D
Common Stock, par value $.01 per share6,609.348IAmazon.com 401(k) plan account
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Unit Award$0(5)08/15/2026M9,35211/15/2022(6)02/15/2028Common Stock, par value $.01 per share9,352$047,575D
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.
2. Represents the weighted average sale price. The highest price at which shares were sold was $262.48 and the lowest price at which shares were sold was $261.52.
3. Represents the weighted average sale price. The highest price at which shares were sold was $263.28 and the lowest price at which shares were sold was $262.52.
4. Represents the weighted average sale price. The highest price at which shares were sold was $265.30 and the lowest price at which shares were sold was $264.78.
5. Converts into Common Stock on a one-for-one basis.
6. This award vests based upon the following vesting schedule: 39,466 shares on each of November 15, 2022 and February 15, 2023; 9,659 shares on each of May 15, 2023, August 15, 2023, November 15, 2023, and February 15, 2024; 13,753 shares on each of May 15, 2024, August 15, 2024, and November 15, 2024; 13,752 shares on February 15, 2025; 11,960 shares on May 15, 2025; 11,959 shares on each of August 15, 2025, November 15, 2025, and February 15, 2026; 9,353 shares on May 15, 2026; 9,352 shares on each of August 15, 2026, November 15, 2026, and February 15, 2027; 7,218 shares on each of May 15, 2027, August 15, 2027, and November 15, 2027; and 7,217 shares on February 15, 2028.
Remarks:
The reporting person undertakes to provide, upon request by the staff of the SEC, the issuer, or a security holder of the issuer, full information regarding the number of shares transacted at each price, with respect to all transactions reported on this Form 4.
/s/ by Susan K. Jong as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores08/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR