Appfolio SEC Filings

Matthew S. Mazza, Chief Trust Officer of AppFolio, reported two open-market sales of Class A common stock in a Form 4. On 09/11/2025 he sold 1,364 shares at $280.77, leaving 26,651 shares beneficially owned. On 09/15/2025 he sold an additional 1,636 shares at $276.98, leaving 25,015 shares beneficially owned. The form was signed on behalf of Mr. Mazza by an attorney-in-fact, Evan Pickering, on 09/15/2025. The filing lists Mr. Mazza as an officer and director but does not include any other commentary or explanation for the transactions.

AppFolio Inc. (APPF) Chief Executive Officer William Shane Trigg executed insider sales on 09/10/2025. The Form 4 reports three sell transactions totaling 4,000 Class A common shares executed in multiple trades with weighted-average prices of $275.90, $276.72 and $278.63. Following these disposals the reporting person’s beneficial ownership decreased from earlier balances to 59,556 shares of Class A common stock. The Form 4 was signed by an attorney-in-fact on behalf of the reporting person on 09/15/2025. All price ranges and weighted averages are disclosed in the explanatory footnotes.

Form 144 notice for AppFolio, Inc. (APPF) reports a proposed sale of 1,364 shares of common stock through Morgan Stanley Smith Barney on 09/11/2025 with an aggregate market value of $382,963.60 and total shares outstanding of 35,853,028. The filer shows recent acquisitions on 08/10/2025 of 720 performance shares and 644 restricted stock units from the issuer, both recorded as issued by the company with payment marked as not applicable. The filing states there were no securities sold by the reporting person in the past three months and includes the standard representation that the seller knows of no undisclosed material adverse information about the issuer.

AppFolio director Janet Kerr reported the sale of Class A common stock under a Rule 10b5-1 plan. On 09/08/2025 and 09/09/2025 Ms. Kerr disposed of a total of 2,945 shares in three transactions: 1,040 shares sold at a weighted average of $284.76, 1,460 shares sold at $285.24, and 545 shares granted/transferred with zero price on 09/09/2025. After these transactions she beneficially owns 11,450 shares held indirectly via the Janet Kerr Living Trust, where she is trustee. The filing was signed by an attorney-in-fact and discloses the 10b5-1 plan adoption around March 14, 2025.

AppFolio, Inc. (APPF) submitted a Form 144 reporting a proposed Rule 144 sale of common stock. The notice shows 4,000 shares offered through Morgan Stanley Smith Barney with an aggregate market value of $1,107,789.60 and an approximate sale date of September 10, 2025 on NASDAQ. The filer reports having acquired these shares as performance awards: 1,649 shares on January 23, 2024 and 2,351 shares on February 10, 2024, with full payment noted as not applicable.

The filing also discloses a recent sale by William S. Trigg of 3,012 shares on August 15, 2025 for gross proceeds of $798,119.76. The filer attests there is no undisclosed material adverse information and includes the standard signature and criminal penalty notice.

AppFolio, Inc. Form 144 notifies a proposed sale of 2,500 shares of Class A common stock through Wells Fargo Clearing Services with an aggregate market value of $706,525.19. The filing lists 22,871,704 shares outstanding and an approximate sale date of 09/08/2025 on Nasdaq. The shares to be sold were originally acquired as RSUs on 06/27/2016 (1,531 shares), 06/27/2017 (938 shares), and 06/27/2022 (31 shares).

The document does not provide the name of the filer or the issuer's identifying details in the visible fields, and it reports nothing to report for securities sold in the past three months. The filer certifies they know of no undisclosed material adverse information and references potential reliance on a Rule 10b5-1 plan but gives no plan date in the visible text.

AppFolio director Maurice J. Duca sold a total of 3,700 shares of Class A Common Stock on 08/27/2025 under a previously adopted 10(b)(5)-1 trading plan. The sales were executed in multiple transactions at weighted-average prices reported in grouped ranges around $275.00–$277.50 per share. The Form 4 shows these dispositions reduced reported direct holdings to 55,795 Class A shares. The filing also discloses substantial indirect holdings controlled by Mr. Duca: 35,376 shares in a pension trust, 26,667 shares in IGSB Cardinal I, LLC, 142,857 shares in IGSB Gaucho Fund I, LLC, and 9,805 shares in IGSB Cardinal Core BV, LLC, with disclaimers of beneficial ownership where applicable.

Insider sale recorded: AppFolio CFO Timothy Mathias Eaton reported a sale of 667 shares of Class A common stock on 08/25/2025 at a reported price of $276.58 per share. After the transaction he is shown as beneficially owning 11,142 shares of Class A common stock in a direct ownership capacity. The filing shows no derivative transactions and was signed by an attorney-in-fact on 08/27/2025. No additional context on the reason for the sale or any plans under Rule 10b5-1 is provided in the document.

Don Rigler, Principal Accounting Officer of AppFolio, Inc. (APPF), filed an amended Form 3 reporting beneficial ownership of 2,744 shares of Class A Common Stock as of the 08/08/2025 event. Those shares represent a grant of time-based restricted stock units under the Issuer's 2025 Omnibus Incentive Plan that vest over four years with 1/16th vesting quarterly beginning May 10, 2026. The amendment (Form 3/A) clarifies that the filing uses Mr. Rigler's individual CIK codes; it states no changes to his beneficial ownership are being reported. The form was signed by an attorney-in-fact on 08/27/2025.