Appfolio SEC Filings

AppFolio Inc. (APPF) reported an insider equity transaction by a director and 10% owner, through the 1206 Family Trust. On 11/17/2025, the trust acquired 505,000 shares of Class A common stock at a stated price of $0 following a coded conversion transaction. After this step, the trust indirectly holds 505,000 shares of Class A common stock.

The filing also shows 505,000 shares of Class B common stock converted into Class A common stock on a one-for-one basis, with 2,364,585 derivative securities beneficially owned indirectly by the trust after the reported transaction. Each share of Class B common stock is convertible into one share of Class A common stock, and all Class B shares will automatically convert once Class B falls below a 10% threshold of total combined Class A and Class B shares.

AppFolio, Inc. (APPF)11/17/2025, he carried out a series of open-market sales of Class A common stock, each marked with transaction code "S" for sale. Reported weighted average sale prices ranged from about $237.31 to $247.35 per share across multiple trades. After these transactions, he directly beneficially owned 51,530 shares of AppFolio Class A common stock. The filing notes that the shares were sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on or around August 14, 2025, and that the reported prices reflect weighted averages for trades executed within specified price ranges.

AppFolio, Inc. announced that it hosted an investor meeting on November 18, 2025, at 9:00 a.m. Pacific Time, where management presented an updated investor slide deck. The meeting was broadcast as a live webcast on the company’s investor relations website, and a replay along with the slide presentation remains available there for interested stakeholders. The slide deck used during the event is furnished as Exhibit 99.1 to this report under a Regulation FD disclosure and is expressly treated as “furnished,” not “filed,” which means it is not subject to certain liability provisions under the Exchange Act.

AppFolio, Inc. (APPF) reported an insider transaction by its General Counsel, Evan Pickering. On 11/14/2025, the reporting person sold 334 shares of Class A common stock, coded “S” for an open-market sale, at a price of $243.67 per share. Following this transaction, the reporting person beneficially owns 2,969 shares, held directly.

The filing notes the sale was made under a Rule 10b5‑1 trading plan adopted on or around May 15, 2025. A 10b5‑1 plan is a pre-arranged trading program that allows insiders to sell shares pursuant to predetermined instructions. The report indicates a single-person filing and confirms the officer role as General Counsel.

AppFolio (APPF) reported insider activity by Chief People Officer Elizabeth E. Barat on 11/10/2025. The filing shows multiple transactions coded F, indicating shares of Class A common stock were withheld to cover tax obligations upon the vesting of previously granted RSUs and PSUs under the company’s equity plans.

Each withholding was priced at $254.96 per share, with individual amounts including 269, 183, 146, 110, 88, 86, 45, and 101 shares tied to awards granted on various dates under the 2015 Stock Incentive Plan and the 2025 Omnibus Plan. Following these transactions, the reporting person beneficially owned 15,869 shares of Class A common stock, held directly.

AppFolio (APPF) reported a routine insider transaction by its Chief Financial Officer, Timothy Mathias Eaton. On 11/10/2025, the company withheld small blocks of Class A common shares to cover minimum tax obligations triggered by RSU vesting, a non‑open‑market transaction coded F.

Shares withheld were 27, 31, 35, 75, 70, 124, and 159 at a price of $254.96 per share, tied to grants made between 2022 and 2025 under AppFolio’s equity plans. Following these withholdings, Eaton directly beneficially owned 10,621 Class A shares.

AppFolio (APPF) reported insider activity by Chief Executive Officer and Director William Shane Trigg. On 11/10/2025, multiple transactions coded F reflected shares of Class A common stock withheld by the issuer to satisfy minimum tax obligations upon the vesting of previously granted PSUs and RSUs under company equity plans.

Each withholding was priced at $254.96 per share. Following these tax-withholding entries, Trigg’s beneficial ownership stands at 55,477 Class A shares, held directly. These entries document equity vesting-related tax settlements rather than open‑market purchases or sales.

AppFolio (APPF) disclosed insider activity by its General Counsel. On November 10, 2025, the company withheld shares to cover tax obligations upon RSU vesting (transaction code F).

The withholdings totaled 38, 63, 59, and 27 Class A shares at $256.96 per share, tied to RSUs granted on March 5, 2024; March 6, 2023; February 9, 2022; and January 28, 2025 under AppFolio’s 2015 Stock Incentive Plan and 2025 Omnibus Plan. After these transactions, the reporting person beneficially owned 3,303 Class A shares.

AppFolio (APPF) reported an insider transaction by director Janet Kerr on a Form 4. On 11/07/2025, 300 shares of Class A Common Stock were disposed at $0 under Transaction Code G. Following the transaction, 11,150 shares were reported as beneficially owned indirectly by the Janet Kerr Living Trust dated 7/16/2014.