Welcome to our dedicated page for Appfolio SEC filings (Ticker: APPF), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Recurring subscription revenue drives AppFolio’s cloud property-management platform, so each SEC filing tells a detailed story about churn, new unit economics, and the cost of scaling AI tools like Realm-X. If you have ever asked, “Where is the AppFolio quarterly earnings report 10-Q filing?” or wondered how to track AppFolio insider trading Form 4 transactions, you are in the right place.
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Maurice J. Duca, a director of AppFolio, sold multiple blocks of Class A common stock on 08/07/2025 under a pre-existing 10b5-1 trading plan adopted December 13, 2024. The Form 4 shows a series of dispositions executed at prices ranging approximately from $300.27 to $313.51, with per-block weighted-average prices disclosed in footnotes. Aggregate disclosed disposals on that date total 5,600 shares, after which Mr. Duca's reported direct holdings are 73,295 shares. The filing also lists indirect holdings: family trust (reported at 51,000 shares), pension trust (reported at 38,500 shares) and three IGSB entities (26,667; 142,857; 9,805 shares), with footnotes clarifying voting/dispositive powers and disclaimers of beneficial ownership for certain LLC-held shares. The filing is a routine, plan-driven insider sale with detailed price disclosure and ownership breakdowns.
AppFolio's Form 3 reports that the newly disclosed Principal Accounting Officer directly beneficially owns 2,744 Class A Common shares. The filing states these shares represent a grant of time-based restricted stock units under the Issuer's 2025 Omnibus Incentive Plan that vest over four years, with 1/16th of the RSUs vesting quarterly beginning May 10, 2026.
The statement was submitted using the issuer's codes for filing purposes and notes an amendment will be filed once the reporting officer's CIK filer codes are available.
AppFolio director Maurice J. Duca reported multiple sales of Class A common stock on 08/06/2025 filed on Form 4. The transactions, executed under a 10b5-1 trading plan adopted on 12/13/2024, total 5,600 shares sold across multiple blocks at prices that, by footnote disclosure, ranged approximately from $303.19 to $313.29 per share with batch-weighted average prices shown for each set of sales. The filing lists continued indirect holdings through affiliated entities: IGSB Cardinal I, LLC (26,667 shares), IGSB Gaucho Fund I, LLC (142,857 shares), and IGSB Cardinal Core BV, LLC (9,805 shares). A pension trust for which he is sole trustee is reported and the filing notes he disclaims pecuniary interest in those pension trust shares.
AppFolio, Inc. (APPF) – Form 4 filing dated 08/06/2025
10% owner and director Maurice J. Duca disclosed the sale of roughly 5,600 Class A shares on 08/05/2025 under a Rule 10b5-1 trading plan adopted 12/13/2024. Sale prices ranged $311.30-$322.05, with volume-weighted averages of $311.91-$322.05 for individual blocks. Direct holdings declined from 83,895 to 78,295 shares; indirect holdings via family and pension trusts fell by 1,700 and 1,300 shares, respectively. After the transactions Duca still controls:
- Direct: 78,295 shares
- Family Trust: 54,600 shares
- Pension Trust: 41,100 shares
- LLCs (disclaimed beneficial ownership): 179,329 shares in total
Total reported beneficial ownership (including LLCs) remains above 350,000 shares, so Duca retains a significant stake despite the divestiture. No derivative securities were involved, and the filing contains no new company-level financial information.
APPF – Form 4 insider activity (filed 5 Aug 2025)
10 % owner/director Maurice J. Duca disclosed a series of open-market sales of AppFolio Class A common stock on 4 Aug 2025, executed under a Rule 10b5-1 plan adopted 13 Dec 2024. In total, 5,600 shares were sold across 18 transactions at weighted-average prices between $317.96 and $325.22, generating roughly $1.8 million in proceeds.
- Direct account: 2,500 shares sold; new balance 80,795 shares.
- Family Trust: 1,800 shares sold; new balance 56,400 shares.
- Pension Trust: 1,300 shares sold; new balance 42,400 shares.
- LLC interests (unchanged): 26,667 + 142,857 + 9,805 shares.
Duca continues to control about 358,924 shares after the trades, preserving his >10 % ownership stake. No derivative positions, option exercises, or new acquisitions were reported.
The filing signals routine diversification rather than a strategic exit, but investors may note the steady disposition pattern at near-all-time-high price levels.
AppFolio, Inc. (APPF) – Form 4 insider transaction
On 08/01/2025, director and >10% shareholder Maurice J. Duca disclosed the sale of 5,700 Class A common shares through a pre-arranged Rule 10b5-1 plan adopted 13-Dec-2024.
- Direct account: 2,500 shares sold at $283.00-$310.78; direct holdings decline to 83,295 shares.
- Family Trust: 1,900 shares sold at $283.00-$308.18; trust holdings fall to 58,200 shares.
- Pension Trust: 1,300 shares sold at a weighted average $291.04; pension balance now 43,700 shares.
Weighted average sale prices cluster around $298-$307, implying gross proceeds of roughly $1.7 million. No derivative securities were reported. After the transactions, Duca (including entities he manages or advises) continues to report beneficial ownership, direct or indirect, of approximately 364,524 shares, though he disclaims pecuniary interest in several LLC positions.
The filing signals a modest reduction (<~2% of his reported holdings) but maintains a substantial insider stake, mitigating concerns usually associated with large insider sales.
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