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[Form 3] APPFOLIO INC Initial Statement of Beneficial Ownership

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
3
Rhea-AI Filing Summary

AppFolio Inc (APPF) reported an initial Form 3 for officer Evan Pickering, the company’s General Counsel, detailing beneficial ownership as of 10/29/2025. The filing lists 3,490 shares of Class A Common Stock held directly.

The total includes time-based RSUs: 327 RSUs vesting 50% on 11/10/2025 and the remainder on 2/10/2026; 1,056 RSUs vesting 17% on 11/10/2025 with the remainder vesting quarterly through 2/10/2027; 1,063 RSUs vesting 10% on 11/10/2025 with quarterly vesting through 2/10/2028; and 1,044 RSUs vesting 7% on 11/10/2025 with quarterly vesting through 2/10/2029.

Positive
  • None.
Negative
  • None.
SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0104
Estimated average burden
hours per response: 0.5
1. Name and Address of Reporting Person*
Pickering Evan

(Last) (First) (Middle)
70 CASTILIAN DRIVE

(Street)
GOLETA CA 93117

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
10/29/2025
3. Issuer Name and Ticker or Trading Symbol
APPFOLIO INC [ APPF ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
General Counsel
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Class A Common Stock 3,490(1) D
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Includes (i) 327 time-based restricted stock units ("RSUs"), which vest as to 50% on 11/10/25, with the remaining vesting on 2/10/26 (ii) 1,056 RSUs, which vest as to 17% on 11/10/25 with the remaining vesting quarterly through 2/10/27, (iii) 1,063 RSUs, which vest as to 10% on 11/10/25, with the remainder vesting quarterly through 2/10/28, (iv) 1,044 RSUs, which vest as to 7% on 11/10/25, with the remainder vesting quarterly through 2/10/29.
Remarks:
/s/ Evan Pickering 11/07/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did AppFolio (APPF) disclose in this Form 3?

An initial statement of beneficial ownership for Evan Pickering, General Counsel, showing 3,490 Class A shares held directly.

Who is the reporting person on the APPF Form 3?

The filing is signed by Evan Pickering, identified as an Officer (General Counsel).

What is the event date for this ownership report?

The Date of Event Requiring Statement is 10/29/2025.

How many RSUs are included in the 3,490-share total?

The total includes RSUs: 327, 1,056, 1,063, and 1,044 with specified vesting schedules.

What are the key RSU vesting dates disclosed?

Tranches vest on 11/10/2025, 2/10/2026, and quarterly through 2/10/2027, 2/10/2028, and 2/10/2029.

Is the ownership direct or indirect?

The Form 3 lists ownership form as Direct (D) for the 3,490 shares.
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